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Staples exec applauds location-based coupons for driving mcommerce, attribution

Staples exec applauds location-based coupons for driving mcommerce, attribution | Web-To-Store | Scoop.it

A Staples executive at eTail East said that location-based, in-application coupons not only help the retailer hit higher levels of mobile commerce, but are also one of the few ways that the company can track the in-store to online sales impact.

The “Enhancing and Developing an Optimal Mobile Strategy that Drives Commerce” panel included executives from Staples, JetBlue, Sears, Viacom and Genesys Cloud. One of the main issues presented from the executives with a bricks-and-mortar presence is that location-based offers and coupons are growing in importance for retailers because it is one of the only ways that they can track mobile’s role in the path to purchase.


Via Nicolas Prigent
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A day in Big Data - For Smarter Customer Experiences - OgilvyOne

A day in Big Data - For Smarter Customer Experiences - OgilvyOne | Web-To-Store | Scoop.it
OgilvyOne demonstrating how Big Data can create smarter customer experiences, make the world easier to navigate and treat people like individuals.
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Rescooped by Clément Llehi from Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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How Mobile Coupons Are Driving An Explosion In Mobile Commerce

How Mobile Coupons Are Driving An Explosion In Mobile Commerce | Web-To-Store | Scoop.it

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. 

 

Here's a brief overview of why retailers and brands are offering mobile coupons.


Via sophiedesc
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sophiedesc's curator insight, August 15, 2013 9:17 AM

"At roughly 10%, the redemption rate of mobile coupons crushes that of print coupons, which hovers around 1%.

 

Coupons are a perfect medium to collect data on offline purchases and close the mobile-to-offline purchase loop.

 

If coupons are done right, they will weave a customer and a retailer or brand more tightly together."