“Si vous etes un designer ou un concepteur web le site que je vous présente aujourd'hui peut vous intéresser. Il s'agit d'une plate-forme qui regroupe un nombre considérable de ressources nécessaires pour tout concepteur web débutant.”
Via Jean-Jacques Roland
In the rush to stay active across various social media networks, marketers can sometimes share things a little too quickly. A good headline doesn't mean a good article. Sometimes, it doesn't even mean a relevant article. That's why it's important to take the time to read the entire article before sharing it with an audience.
2. Checking Only the Most Popular Stories and Sources for Content
If your content curation is supposed to attract people to the brand for originality and thought leadership, depending on the most-visited sources and most-read articles is merely going to backfire. Your social media accounts won't stand out, and prospects and customers won't see the value in following them.
3. Not Personalizing for Your Audience
Personalizing the content you curate for audiences can be a big competitive advantage. According to the CMI/MarketingProfs research, just 19% of enterprises are customizing content based on audience preferences.
4. Promoting the Same Content Across Every Channel
One tactic that's employed by time-starved marketers is to share one link across a few different channels, all at once. Ultimately, doing so undermines the purpose of content curation. If someone sees that a business is sharing the same thing on Twitter and Facebook, there's no added value to following the business on both channels.
5. Spending Too Much Time Curating Content
Marketers can't afford to spend all day curating content, but that's almost inevitable when companies are expected to be on at least three (if not more) social media networks, maintain an active blog, interact with fans and followers, and send strategic email campaigns. However, content curation platforms can automate the curation and distribution of content across social media networks and email newsletters.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.