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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Web strategy & marketing | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
xaltd's insight:

Nice infographic on blogging for business

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Martin (Marty) Smith's curator insight, October 1, 2013 4:29 AM

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

Well Connected Mom's curator insight, October 1, 2013 10:07 AM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

Web strategy & marketing
Strategies for web marketing & the digital space
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Customer Engagement and 5 Ways to Evaluate its Effectiveness - WebIntel by Ironpaper

Customer Engagement and 5 Ways to Evaluate its Effectiveness - WebIntel by Ironpaper | Web strategy & marketing | Scoop.it
The need for a well thought out, multi-channel Customer Engagement is more important now than at any time in our marketing history. Why?
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Content Marketing 2.0 – The Future of Content

Content Marketing 2.0 – The Future of Content | Web strategy & marketing | Scoop.it
Fresh ideas and tools on how to take your content marketing efforts to the next level. We're challenging all of you to help move content marketing forward.

Via Catherine Pham
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Facebook rumoured to be in talks to buy drones

Facebook rumoured to be in talks to buy drones | Web strategy & marketing | Scoop.it
Facebook is tipped to buy up Texas-based Titan Aerospace to bring affordable internet access to Africa via drones that can fly for five years at a time.
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Ravi Bhatia's curator insight, March 10, 2:19 AM
Facebook rumoured to be in talks to buy drones
Emmanuel 'Manny' Gigante's curator insight, March 10, 8:37 AM

#like?

Techstore's curator insight, March 14, 10:32 AM

Facebook rumoured to be in talks to buy drones #facebook #technology #drones

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Improve website conversion rates

Improve website conversion rates | Web strategy & marketing | Scoop.it
Web optimization to improve website conversion rates. Factors to improve conversion rate on a website.
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10 Reasons Why We Need Research Literacy, Not Scare Columns

10 Reasons Why We Need Research Literacy, Not Scare Columns | Web strategy & marketing | Scoop.it

The children and media research community has been buzzing with frustration at the viral circulation of Cris Rowan's Huffington Post column, "10 Reasons Why Handheld Devices Should Be Banned for Children Under the Age of 12." The piece pretty well defines "hack-ademic" writing, in which an author throws lots of learned-sounding terms and citations at a lay reader, while obscuring misinterpretations and fuzzy logic. Here are 10 reasons why Rowan's column is flawed.


Via Nik Peachey
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Andrew Glynn's curator insight, March 18, 6:03 AM

The amount of hackademia around the net, from TED talks to New Scientist Online, is at the point of frightening.

Javier Antonio Bellina's curator insight, March 18, 8:49 AM

Interesante debate :)

Monty Bell's curator insight, April 8, 8:21 AM

I am constantly trying to defend mobile devices - this helps. 

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Offering incentives to expand your email list

Offering incentives to expand your email list | Web strategy & marketing | Scoop.it
Expand email list by offering an incentive. Increase sign-ups with incentive call-to-actions. Email marketing tips.
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Chief Concerns – The New Role of Chief Marketing Technology Officer [Infographic]

Chief Concerns – The New Role of Chief Marketing Technology Officer [Infographic] | Web strategy & marketing | Scoop.it
This infographic from GetElastic show the trending combination between technology and marketing.
Marketing + IT = Chief Marketing Technology Officer.

Via Catherine Pham
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How does Facebook make money?

How does Facebook make money? | Web strategy & marketing | Scoop.it
Facebook's revenue for 2013. What percentage of Facebook's revenue comes from mobile?
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Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps

Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps | Web strategy & marketing | Scoop.it

Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. 


Via Bonnie Burns
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Bonnie Burns's curator insight, February 6, 8:09 AM

The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.”

It is unclear how many businesses have received this notification and how many businesses this may have impacted.

Olivia Grey's curator insight, February 6, 9:12 PM

Google war against spammers goes to a new level ! Check your business listing on google you may have warning to remove or reverify or delete listing warning.

 

Linda Griffin's curator insight, February 7, 7:48 AM

B&B Owners, please check your email to see if you're affected.

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How big is the tablet market in the US?

How big is the tablet market in the US? | Web strategy & marketing | Scoop.it
How many people own tablets in the US? The size of the US tablet market: ownership of tablets and iPads in the United States.
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Don't let widgets hurt your search ranking

Don't let widgets hurt your search ranking | Web strategy & marketing | Scoop.it
SEO guidelines: using links within widgets. How to appropriate use links with widgets and not face a Google penalty. SEO best practices.
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Bots now outnumber humans on the internet

Bots now outnumber humans on the internet | Web strategy & marketing | Scoop.it
Percentage of bots on the Internet. Bots vs human users of the web. Human traffic vs non-human web traffic.
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Start-ups: pressure for success can hurt you

Start-ups: pressure for success can hurt you | Web strategy & marketing | Scoop.it
Bad marketing and SEO tactics. Marketing tactics to avoid if you want your brand to survive. Bad SEO practices and other things that hurt start-ups.
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Why Writing Your Story Could Be the Most Important Thing You Ever Do | Goins, Writer

Why Writing Your Story Could Be the Most Important Thing You Ever Do | Goins, Writer | Web strategy & marketing | Scoop.it
Until a couple of years ago I was a fiction writer. I didn’t understand why people would want to write about real life when they could create something far m

Via Chris R Stricklin
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Chris R Stricklin's curator insight, April 12, 10:19 PM

Writing is Liberating...

Today is the Tomorrow Developed Yesterday!

 

By writing our old story we find ourselves in the midst of a new story, one in which we have the freedom to be our true selves.


You are the only person who can tell your story, and it is only by writing, sharing and releasing it that you can begin to rewrite your future.



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Here's One More Reason To Play Video Games: Beating Dyslexia

Here's One More Reason To Play Video Games: Beating Dyslexia | Web strategy & marketing | Scoop.it

Most parents prefer that their children pick up a book rather than a game controller. But for kids with dyslexia, action video games may be just what the doctor ordered.


Via Josué Cardona
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Brian Romero Smith's curator insight, March 1, 8:30 AM

I have noticed that many of the Dyslexia students on our campus are more of strategic gamers than most other students. I think I will consider more console options in the classroom. Their attention to detail in some games are phenomenal. 

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US to Give Up Control of DNS Management

US to Give Up Control of DNS Management | Web strategy & marketing | Scoop.it
The US Government is planning to end its partnership with ICANN. US will be ceasing to oversee DNS management. Transition plan coordinated.
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Screenshots purport to show WhatsApp's new VoIP calling feature in action on Apple's iOS

Screenshots purport to show WhatsApp's new VoIP calling feature in action on Apple's iOS | Web strategy & marketing | Scoop.it

Ubiquitous cross-platform messaging app WhatsApp's forthcoming Voice over IP calling functionality, set to roll out to users later this spring, appears to have been revealed early in a series of screenshots posted Friday.


Via François-Xavier Schaeffer
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François-Xavier Schaeffer's curator insight, March 15, 3:54 AM

Unsurprisingly WhatsApp will add VoIP to their app. They need to stay on par with the established competitors.

François-Xavier Schaeffer's curator insight, March 15, 3:55 AM

Unsurprisingly WhatsApp will add VoIP to their app. They need to stay on par with the established competitors.

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Spanish and Italian link schemes punished by Google | eCommerce web design NYC | Ironpaper

Spanish and Italian link schemes punished by Google | eCommerce web design NYC | Ironpaper | Web strategy & marketing | Scoop.it
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9 Simple Local Marketing Ideas for Your Small Business

9 Simple Local Marketing Ideas for Your Small Business | Web strategy & marketing | Scoop.it
So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads...

Via The Fish Firm
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Witmer Group's curator insight, January 28, 6:04 PM

Local is still so relevant and important in any marketing strategy.

Jeremy Barton's curator insight, February 4, 10:31 PM

These are simple and what's more do able for most of us.

Paul Squirrell's curator insight, February 5, 12:27 AM

I came across this and thought it worth posting.  It's very easy to forget about 'traditional' forms of promotion in a facebooked / LinkedIn world but, sometimes a simple flyer or cold call to a prospect does the trick - especially if you're a niche or small business.  Lets not neglect the old for the new if the old still works.

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DARPA wants better ways to search the web -- FCW

DARPA wants better ways to search the web -- FCW | Web strategy & marketing | Scoop.it
Research agency says that while current iterations of search engines have proven successful commercially, they don't always work as well for some government applications.
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EYES and How They MOVE Around A Website [infographic]

EYES and How They MOVE Around A Website [infographic] | Web strategy & marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D., massimo facchinetti, Mike Power, Martin (Marty) Smith
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Steve Baker's curator insight, February 19, 4:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 7:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 3:55 AM

One of my students' favorite topics... XD

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Privacy concerns online impact business negatively

Privacy concerns online impact business negatively | Web strategy & marketing | Scoop.it
Top privacy concerns for online activity. Consumer privacy concerns online with ecommerce, banking, social media and mobile apps.
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eCommerce is gaining on brick and mortar retail

eCommerce is gaining on brick and mortar retail | Web strategy & marketing | Scoop.it
Opportunities for retailers competing with eCommerce. The threat of showrooming on traditional retail.
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Yelp Consumer Alerts getting more serious

Yelp Consumer Alerts getting more serious | Web strategy & marketing | Scoop.it
There is a lot of controversy surrounding the reviews of local businesses on Yelp. One of the major concerns is the posting of fake reviews.
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What marketers should not ignore in 2014

What marketers should not ignore in 2014 | Web strategy & marketing | Scoop.it
Top digital marketing tips and trends in 2014. Best practices for marketers. 2014 predictions for industry trends.
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What is Content Marketing? | Powered by the Skyword Platform

What is Content Marketing? | Powered by the Skyword Platform | Web strategy & marketing | Scoop.it
What is content marketing to you? Skyword's Content Marketing Resource Center provides you with the advice you need to reach and engage your audience.

Via Catherine Pham
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