Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Ghost �� now boasts over 100 million daily active users and 7 billion video views, daily. Even The Whitehouse have joined in. And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a way to connect with their audience. Gatorade is one of the brands getting involved; they ran a sponsored Lense during the Super Bowl ...
You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?
According to Google, about 40 percent of shoppers who watch “haul” videos — which are a sort of show-and-tell for shoppers — will go to a store’s website or physical location, where, retailer’s hope, they will make a purchase.
Ever wonder why companies jump in to advertise on new social media platforms before it has been established that they are going to be viable? Do you worry (or hope) that TV advertising will be completely replaced by social media marketing?
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