You may have already figured out that getting people to opt-in to your email list isn’t as easy as slapping an opt-in box in your sidebar. Sure, you will get some signups that way, but the real trick is getting website visitors to your opt-in page.
Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.