We set our Kickstarter goal at $75,000 and blew our goal out of the water by raising $273,725. Of that $273,725, $222,498.92 went into the production of VGHS (While Kickstarter and Amazon take 5-10%, we found that an additional 10% was not accounted for due to declined credit cards). In the next couple of weeks we plan on breaking down all the challenges and lessons we learned from running and successfully fulfilling a large-scale Kickstarter project.
All said and done, VGHS Season One cost $636,010.71.
Jennifer Read Pleman's insight:
I applaud Freddie Wong. We all know how important it is for web series producers to connect with their audience, and I think this is a perfect example of how a producer can build on that connection. They gave him money (through kickstarter) and in a fun, visual way he told them how he spent it.
Of course, now they're going to want to know how much money he made in the end. I hope he shares that, too.