The Weather Company continues to expand beyond its core programming with new web series devoted to adventure and human interest. The new content comes as the company deepens its content and advertising strategies.
Montreal Gazette Condé Nast Introduces Web Series for Magazines New York Times (blog) Condé Nast's Entertainment Group introduced 30 programs at its first presentation made during the Digital Content NewFronts.
"From this unlikely pairing came little programs that, when viewed together, make up an episodic web series, or webisode. Webisodes share some of the attributes of each of their media parents; yet they also bring a whole new generation of brand storytelling opportunities to life. It’s this pedigreed combination of the web and television that some big brands are experimenting with as a way to provide distinctive and uniquely engaging content to consumers."
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