Communication Digital x Media
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Ce scoop.it! est une revue du web dédiée à la communication Digitale x Media (en français et en anglais) | This scoop.it! is a web review dedicated to the communication Digital x Media (in French/English)
Curated by Pierre Ananou
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Rescooped by Pierre Ananou from Public Relations & Social Marketing Insight
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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Communication Digital x Media | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.

 

While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.

 

Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.

 

Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 14, 2013 12:01 PM

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

Bernadette Chin Lee's curator insight, October 14, 2013 2:12 PM

Once we all have the same goal in mind...

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10 Beer Infographics that are Awesome | Neo Mamm

10 Beer Infographics that are Awesome | Neo Mamm | Communication Digital x Media | Scoop.it

From the history of beer to what to do with an empty, these infographics will provide you with a whole variety of knowledge about one of man’s most loved drinks: beer.


Via Jeff Domansky
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Jeff Domansky's curator insight, January 24, 2013 11:49 PM

Where would we be without beer? You'll learn some amazing facts about beer in these 10 infographics. Here's just a taste ;-)

-  Egyptian children were sometimes baptized with beer

-  in the 1600s, midwives created ultra-strong beer to ease the pain of childbirth

-  in 1773, the Sons of liberty gathered at the Green Dragon Tavern, had a few beers, and agreed to start a revolution

-  annual beer consumption in the US is 22 gallons per person

-  in the US today there are 1,482 craft breweries operating

-  9,000 BC Neolithic humans evolved from hunter gatherers to farmers. Was it the bread or the beer?

-  2,400 BC Sumerians invent the straw to avoid sediments in the bottom of beer

-  Plato said: "He was a wise man who invented beer."

-  takes 18 minutes to burn off the calories from a regular beer compared to 15 minutes for a pint of Guinness. Go figure.

 

I could go on but that would just make me thirsty for more. Just enjoy these 10 awesome infographics. Cheers!