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Ce scoop.it! est une revue du web dédiée à la communication Digitale x Media (en français et en anglais) | This scoop.it! is a web review dedicated to the communication Digital x Media (in French/English)
Curated by Pierre Ananou
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Rescooped by Pierre Ananou from Public Relations & Social Media Insight
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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Communication Digital x Media | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.

 

While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.

 

Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.

 

Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....


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Jeff Domansky's curator insight, October 14, 2013 12:01 PM

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

Bernadette Chin Lee's curator insight, October 14, 2013 2:12 PM

Once we all have the same goal in mind...

Rescooped by Pierre Ananou from Public Relations & Social Media Insight
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PR is winning the Content War

PR is winning the Content War | Communication Digital x Media | Scoop.it

PR people are getting out their message at a time when the traditional media are less able to provide a counterweight. ...

 

“The muscles of journalism are weakening and the muscles of public relations are bulking up — as if they were on steroids,” New York Times investigative reporter David Barstow told the authors. But the story is more than just numbers. The change to digital communication has allowed corporations and organizations to bypass the traditional media gatekeepers and tell their story directly to the public in a way they never could before.

 

Do you get emails from political candidates you’ve given money to? Have you supported a cause on Facebook? Shared a photo about a product or an event? These are just a few examples of direct PR-driven communication. If you’re looking for a recipe, are you more likely to find it in the newspaper food section — or to visit bettycrocker.com or one of the hundreds of food industry-sponsored sites eager to provide you with useful and entertaining cooking content?...


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Jeff Domansky's comment, March 12, 2013 3:08 PM
Hi Angela, very true! PR people certainly aren't alone in preferring SoMe.
Jeff Domansky's curator insight, March 12, 2013 3:15 PM

In PR, we live in interesting times...

Angela Watkins's comment, March 12, 2013 3:47 PM
Mr. Domansky ... so true.. Thank you for sharing this is only a confirmation for me.
Rescooped by Pierre Ananou from Public Relations & Social Media Insight
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Can Content Marketing Save Journalism?

Can Content Marketing Save Journalism? | Communication Digital x Media | Scoop.it

...It’s typically the work of a highly compensated ad agency. But it’s possible that the experiments of a site dedicated to fake news finds itself on the leading edge of a business model that changes the finance model of real journalism.

 

The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?

 

Creative Partnerships: the Secret Sauce of Sponsored Content?

Onion Labs was born barely over a year ago, out of necessity rather than planning. Microsoft was planning an ad buy to coincide with the release of its IE9 browser; the company deemed it “important to get The Onion’s voice and sensibility in their ads,” says Grant Jones, The Onion’s former advertising director and now the VP in charge of Onion Labs....


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Jeff Domansky's curator insight, April 7, 2013 5:07 PM

Great read! Really interesting piece on the growth of native advertising and new creative groups springing up to serve the market.