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Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands | Web Resources | Scoop.it
Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.

Via Ally Greer
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Ally Greer's curator insight, March 11, 7:30 PM

Jim Joseph is launching a new series on Entrepreneur.com investigating the content marketing techniques of the bigger brands of the world and applying them to smaller businesses. 


Smells like #leancontent to me!

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Rescooped by Margaret Waage from Digital, Social Media & Mobile
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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | Web Resources | Scoop.it

Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.


Via yeohyc
Margaret Waage's insight:

Color in design influences user appreciation!

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yeohyc's curator insight, March 17, 9:27 PM
You've to read this article to find out why Emotion is important in Marketing!
Rescooped by Margaret Waage from Web Publishing Tools
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Future Of Web Publishing And Journalism Online: Key Trends For 2014 And Beyond - Part II

Future Of Web Publishing And Journalism Online: Key Trends For 2014 And Beyond - Part II | Web Resources | Scoop.it

Via Robin Good
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Robin Good's curator insight, February 18, 12:24 PM



What's ahead of us when it comes to web publishing? How will the tools, methods and approaches to design, to create and to package news and information change over the course of the next few years?


In the second part of this article, I am looking at these key trends:


1) Dusk of Blogs
How blogs are changing their role and importance within the information ecosystem.


2) Beyond WordPress
WordPress has been a revolutionary tool for small and large independent web publishers. But in its fantastic growth, it may have lost track of its true original purpose. What's there now to replace it?


3) Instant Publishing
When it comes to publishing online, it's not just "ease of use" that web publishers want. Immediacy, real-time, is the new in high-demand frontier. How rapidly can you go from thinking of a promotion or a new report to actually having a professional-looking page of it online?


4) Invisible UI
Just-in-time interface controls are the future. The time of multiple toolbars with tens of buttons and icons, is definitely over. The new UI is basically invisible... until you need it.


5) Design Intelligence
The web design and publishing ecosystem presently doesn't allow for non-technical people to create and maintain professional-looking websites without having to heavily depend on a web design studio or agency. This is about to change. Rapidly.


6) Design Marketplaces
Big opportunity ahead for those who will make it easy and efficient to find, select and organize the best web design templates available out there in a fast, easy and effective fashion.


Full article: http://www.masternewmedia.org/future-webpublishing-trends-beyond-2014-part2/


Reading time: 19'


See Part I here: http://www.masternewmedia.org/future-webpublishing-trends-beyond-2014/




Barbara Saunders's curator insight, February 19, 12:07 PM

. . .hmmmm interesting thoughts for beyond 2014.

Keaton Dodson's curator insight, May 1, 7:56 AM

The fast modifying needs when it comes to web growth has changed the techniques and procedures that web growth solutions use.

Rescooped by Margaret Waage from Web Publishing Tools
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See Your Website with the Eyes of a First-Time Visitor: Peek

See Your Website with the Eyes of a First-Time Visitor: Peek | Web Resources | Scoop.it

See and hear a 5-minute video of a real person using your site. It's super fast, and totally free.


Via Robin Good
Margaret Waage's insight:

Testing for user experience #tool #web

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Robin Good's curator insight, February 13, 12:29 PM


Peek is a new online service which allows you to get a real human to visit your site and to record a custom video in which your site is explored with the eyes of a first time visitor and with the recording of his own voice recounting his first time impressions.


The result is invaluable for any serious web publisher wanting to improve the organization, usability and design of its web site.


To use Peek you only need to type the URL of your preferred web site, and then wait for an email that will provide you a link with the video.


Your response time may vary, but in my case I got the video in less than hour. The clip is 6'+ minutes long and provided me immediately with lots of useful insight about what I could improve right away. 


Free to try and for three verifications every month.


Extremely useful. I'd say invaluable. Every web publisher should try it once. 



Try it out now: http://peek.usertesting.com/ 




Farid Mheir's curator insight, February 14, 11:37 AM

A great way to use crowd to perform a very important task. Could this not be applied to more than just websites? 

Patrice Leroux's curator insight, July 28, 9:14 PM

Intéressant comme concept.

Rescooped by Margaret Waage from Web Publishing Tools
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The Free-Form Visual Web Publishing Editor: Scroll Kit

The Free-Form Visual Web Publishing Editor: Scroll Kit | Web Resources | Scoop.it

 

 


Via Robin Good
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Robin Good's curator insight, June 28, 2013 10:22 AM



Scroll Kit is a web-based and mobile publishing editor, that can work in tandem with WordPress, and which allows you to work freely on the page by positioning and styling your content in any way you want.


With Scroll Kit you can edit text in-line on the actual page, and move the text in any location you want. Alignment of different text blocks or other objects is made easy by an invisible grid that shows up only when you drag an object around.


It is also possible to style text, change fonts, add images and graphic shapes, as well as embed "iframes", YouTube videos and Twitter content.


A useful feature alllows you to preview how your content will look on mobile devices too.


My comment: Scroll Kit is a good example of a new breed of web publishing editors, which further simplify the editor's job while providing maximum flexibility.


Scroll Kit is a fantastic web design and publishing tool for web designers capable of leveraging its notable power. For those who have no design skills this may not be a great solution as having all this freedom is good only when you know exactly what to do. (Some pro-looking templates may help in this direction - a few are already available, more will hopefully come later)


Here the Scroll Kit Manifesto:


"The web is the most advanced publishing system we've ever had but
the process in which most people publish
is backwards next to print.


On the web, your design is set
before you figure out what you want to say.


This is true for the publishing they do at nytimes.com with their article template and it is true for the publishing you do when you type "happpppy birthday. I luv you" on the facebook page of a good friend. In print, every fiber of the page is yours to define, and on the web, the page belongs to Mark Zuckerberg or whoever coded your template.

You express yourself on the web by filling out text forms.


Another way is possible."


Free to use.


Find out more: https://www.scrollkit.com/


Try it out now: https://www.scrollkit.com/s/glmduha/try


WordPress ready: http://vip.wordpress.com/plugins/scrollkit-wp/



Brad Tollefson's curator insight, July 22, 2013 5:35 PM

Must check out... cause I agree with this..

Here the Scroll Kit Manifesto:

 

"The web is the most advanced publishing system we've ever had but
the process in which most people publish 
is backwards next to print.

 

On the web, your design is set 
before you figure out what you want to say.

Rescooped by Margaret Waage from Responsive WebDesign
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11 Resources to Help You Create a Flat Design Responsive Site

11 Resources to Help You Create a Flat Design Responsive Site | Web Resources | Scoop.it
Learn why flat design responsive sites are so popular, and get 11 resources for getting the design elements you need to create your own.

Via gonzodesign
Margaret Waage's insight:

Always learning - thank you for resources!

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gonzodesign's curator insight, January 24, 10:31 PM

As it turns out, flat web design is just as much about trend-setting as it is about improving the user experience.  Let’s talk about why and how, and then I’ll share 11 resources to help you create your own flat style, responsive site.

Jakarta Web Developer's curator insight, September 24, 10:29 PM

http://jakartawebdeveloper.com/

Rescooped by Margaret Waage from Semantic Gnosis Web
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Google stabs Wikipedia in the front

Google stabs Wikipedia in the front | Web Resources | Scoop.it
Is Knowledge Graph killing its readership ?

Via Jan Bergmans
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Jan Bergmans's curator insight, January 14, 7:49 AM

Google once championed the cause of "net neutrality" - but abandoned the neutrality crusaders as soon as it had built out the world's largest private network, one designed to carry Google's own video traffic.

The moral is: if you're a contributor to an "open" web resource, then beware: the hippy ethos simply marks you out as a mug. Unless you protect and license your work, you will be exploited by a powerful corporation. Because as the Scorpion said to the Frog, "It's in my nature - it's what I do"*. ®

Rescooped by Margaret Waage from Adobe Flash Platform
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Recreate the Cover Flow Effect Using Flash and AS3 – Tuts+

Recreate the Cover Flow Effect Using Flash and AS3 – Tuts+ | Web Resources | Scoop.it
You've undoubtedly seen the "Cover Flow" view in effect. It's all over the place on Apple's stuff. And you've also probably seen a number of implementations of Cover Flow in Flash. In this tutorial, you'll get one more.

Via Sujin Jeong
Margaret Waage's insight:

Cover Flow tutorial!

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Rescooped by Margaret Waage from Hot Trends in Business Intelligence
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The art of data visualisation

The art of data visualisation | Web Resources | Scoop.it

Data is only useful if people can make sense of it, and often we understand images better than numbers.


Via Yves Mulkers
Margaret Waage's insight:

Data+design= communications.

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Rescooped by Margaret Waage from Top sites for journalists
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hostwriter – Journalism Cooperation Network

hostwriter – Journalism Cooperation Network | Web Resources | Scoop.it

Via helpingmedia
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helpingmedia's curator insight, October 27, 2013 3:01 PM

From the site: “Traveling for a story? Find a journalist to stay with!
Getting the facts? Find local journalist specialized in your subject!
Networking with colleagues? Offer your couch, your guidance – or both!” Hostwriter - a non-profit for journalists - says its beta version is planned for spring 2014. For project email to: news@hostwriter.org 

Rescooped by Margaret Waage from Digital Marketing & Communications
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Cloud: The Next Industrial Revolution

Cloud: The Next Industrial Revolution | Web Resources | Scoop.it
In its current state, the market for computing resources is very similar to the world prior to the Industrial Revolution.

Via Alex Butler
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Dave Guerra (Author)'s curator insight, November 16, 2013 7:42 PM

"Cloudy the #future is."  Yoda #IoT #Virtuality

Rescooped by Margaret Waage from Responsive WebDesign
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Responsive Share Buttons CSS and jQuery

Responsive Share Buttons CSS and jQuery | Web Resources | Scoop.it
Creating custom (Responsive) share buttons for your website content using CSS3 and jQuery

Via gonzodesign
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gonzodesign's curator insight, October 1, 2013 3:24 PM

Advantage of creating own set of share buttons is that, it goes well with your layout, and you don’t have to rely on bulky files that are loaded from anonymous servers, which could also slow down the page loading time significantly.

Margaret Waage's comment, October 2, 2013 9:54 AM
Thank you for such great resources!
Rescooped by Margaret Waage from Lean Content
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Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands | Web Resources | Scoop.it
Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.

Via Ally Greer
more...
Ally Greer's curator insight, March 11, 7:30 PM

Jim Joseph is launching a new series on Entrepreneur.com investigating the content marketing techniques of the bigger brands of the world and applying them to smaller businesses. 


Smells like #leancontent to me!

Rescooped by Margaret Waage from Social Media Content Curation
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Capture, Permanently Archive and Download Any Web Page for Free with Archive.is

Capture, Permanently Archive and Download Any Web Page for Free with Archive.is | Web Resources | Scoop.it

From Robin Good's insight:

"Archive.is is a free web service which allows you to capture, store and archive permanently any web page you submit. 

 

Archive.is permanently stores a double copy of your selected web site: one that is an image snapshot of the page, and another which contains the full text of it. Archive.is also provides a download link that contains a zipped copy of all the files making up your selected page, and which can be opened offline in any web browser..."


Read full Robin Good's insight below.


Try it out now: http://archive.is

 


Via Robin Good, Giuseppe Mauriello
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jspellos's curator insight, February 22, 10:25 AM

Great tool to quickly save web pages, including social media pages with hashtags.  Don't forget to grab the bookmarklet and move it onto your browser, too!

Alison Hewett's curator insight, February 28, 4:01 PM

This could be handy to use with students looking at how internet based media can change and a story be altered. use this tool to preserve current ate of a story at a particular day/time.

Josette Williams's curator insight, June 23, 1:42 AM

I love the idea of this site-Archive Is-archive any site permanently and access it later. Thanks Robin Good.

Rescooped by Margaret Waage from Web Publishing Tools
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Create Your Curated Social Media Landing Page with Tint

 

 


Via Robin Good
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Paula Correia's curator insight, April 29, 2013 11:56 AM

Tint é um serviço web que permite  criar, facilmente e sem qualquer conhecimento técnico, uma presença na web ( agregando, curando conteúdos e exibindo os seus feeds favoritos ou médias sociais) com um layout visual elegante.

Pamela Bartar's curator insight, May 8, 2013 2:23 AM

t(a)inted love

Margaret Waage's comment, May 17, 2013 10:51 AM
Can't wait to play!
Rescooped by Margaret Waage from SEO and Social Media Marketing
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7 Essential Ingredients Every SEO Campaign Needs

7 Essential Ingredients Every SEO Campaign Needs | Web Resources | Scoop.it

The world of SEO has changed drastically over the last few years. Not that long ago, you could clean up your code, build a few links, and rank high within six months. Now, you have to start thinking outside the box and leverage unconventional tactics that will boost your rankings.

 

Using a bit of creativity and following Google’s guidelines, you can continually boost your rankings with a long-lasting positive outcome.

 

So, what other essential ingredients does every SEO campaign need?
http://www.quicksprout.com/2014/01/29/7-essential-ingredients-every-seo-campaign-needs/


Via Antonino Militello
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Luz dela Luz's curator insight, January 30, 9:53 AM

Great insight!

Rescooped by Margaret Waage from Digital Delights
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Gardens of Discussion: What Makes Online Communities Work? — Academic Technology

Gardens of Discussion: What Makes Online Communities Work? — Academic Technology | Web Resources | Scoop.it

Via Ana Cristina Pratas
Margaret Waage's insight:

Participation is more than posting. Knowing who your audience is a good start to joining in the conversation.

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Rescooped by Margaret Waage from Digital Delights - Images & Design
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Collection Of Free Screen Capture Tools And Techniques | Free and Useful Online Resources for Design

Collection Of Free Screen Capture Tools And Techniques | Free and Useful Online Resources for Design | Web Resources | Scoop.it
Today, we present an interesting showcase of screen capture tools that demonstrate effective and competent screen capturing.

Via Ana Cristina Pratas
Margaret Waage's insight:

Compare screen capture tools - #Free is good!

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kkalafatis's curator insight, December 17, 2013 1:03 PM

Συλλογή εργαλείων με αντικείμενο την απεικόνιση της οθόνης.

Lori Wilk's curator insight, January 13, 8:55 AM

There's some great tools here and to learn how to use the screen capture direct to the web is valuable for many of us

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Bitcoin vs. Gold: The Future of Money - Peter Schiff Debates Stefan Molyneux | THE FINANCIAL ARMAGEDDON BLOG

Bitcoin vs. Gold: The Future of Money - Peter Schiff Debates Stefan Molyneux | THE FINANCIAL ARMAGEDDON BLOG | Web Resources | Scoop.it
Gerald Celente Bitcoin vs. Gold: The Future of Money - Peter Schiff Debates Stefan Molyneux... http://t.co/9oF7FMFTFC Trends & Forecasts
Margaret Waage's insight:

Bitcoin is in the conversation right now ... is it transparant? Why should economists be worried.

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Rescooped by Margaret Waage from Responsive WebDesign
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Responsive Design Won’t Fix Your Content Problem

Responsive Design Won’t Fix Your Content Problem | Web Resources | Scoop.it
For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container.

Via gonzodesign
Margaret Waage's insight:

Great read - addresses 'chicken or egg' conundrum. Web design works best with effective content - to align the  two, enter project and release management, strategic planning and taking into account realistic timeframes.

 

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Rescooped by Margaret Waage from Web Publishing Tools
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The Design Editor for Print and Web: Lucidpress

The Design Editor for Print and Web: Lucidpress | Web Resources | Scoop.it

Via Robin Good
Margaret Waage's insight:

I'm testing this right now...looks like a wonderful tool. 

Many thanks!!

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Robin Good's curator insight, October 27, 2013 3:09 PM



Lucidpress is a web app which allows you to design, layout, format and publish most any type of document or publication without needing to buy an expensive software program.


The key advantage of Lucidpress is that it offers one editing environment to prepare both print and digital publications for the web or mobile devices.


Final work can be exported to high quality PDF files, or to JPG, PNG or PDF files for individual pages. 


Lucidpress integrates with Google Drive and it allows to easily import texts, images as well as video clips from YouTube. 


My comment: There is certainly a need for an easy-to-use web-based design environment for pubs of all kinds which Lucidpress attempts to intercepts. The design app is quite powerful and well designed but unless you are a designer you are going to be disappointed with the results. Available templates are few and very old-fashioned. This is probably the area where Lucidpress has the maximum opportunity for improvement. Integrating quality design into the service and non-design customers will do the rest. 



Free to use.


Try it out now: https://www.lucidpress.com 


Tutorials: http://support.lucidpress.com/categories/20121236-Tutorials 








helpingmedia's curator insight, November 2, 2013 11:30 AM

This looks really intuitive. A simple interface with stunning results. Would be great for journaists producing updates for tablets, smartphones or email newsletters.

Rescooped by Margaret Waage from Responsive WebDesign
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Responsive web design tips from BBC News | Web design | Creative Bloq

Responsive web design tips from BBC News | Web design | Creative Bloq | Web Resources | Scoop.it
Is the diversity of mobile devices blowing your mind? John Cleveley and Tom Maslen explain how BBC News keeps its browser support future-friendly for all.

 


Via gonzodesign
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gonzodesign's curator insight, September 30, 2013 7:19 PM

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