Content marketing — the use of blogs, social media, whitepapers, and webinars to attract and convert leads — has essentially replaced all other forms of lead acquisition. Sharp marketing leaders know that becoming a trusted advisor is essential to scalable sales; according to the 2015 State of Inbound (an annual marketing report published by Hubspot), the use of inbound tactics alone, independent of search engine optimization, paid search, or social marketing efforts, increases lead generation on average by 54%.
This shift in focus towards long-form articles and offers casts a long shadow. A content marketing strategy implies the creation of not only a large quantity of content, but also the ability to ensure that content is of high value; as the author and critic Theodore Sturgeon famously observed, quality is vanishingly rare.
"Archive.is is a free web service which allows you to capture, store and archive permanently any web page you submit.
Archive.is permanently stores a double copy of your selected web site: one that is an image snapshot of the page, and another which contains the full text of it. Archive.is also provides a download link that contains a zipped copy of all the files making up your selected page, and which can be opened offline in any web browser..."
The world of SEO has changed drastically over the last few years. Not that long ago, you could clean up your code, build a few links, and rank high within six months. Now, you have to start thinking outside the box and leverage unconventional tactics that will boost your rankings.
Using a bit of creativity and following Google’s guidelines, you can continually boost your rankings with a long-lasting positive outcome.
Great read - addresses 'chicken or egg' conundrum. Web design works best with effective content - to align the two, enter project and release management, strategic planning and taking into account realistic timeframes.
You've undoubtedly seen the "Cover Flow" view in effect. It's all over the place on Apple's stuff. And you've also probably seen a number of implementations of Cover Flow in Flash. In this tutorial, you'll get one more.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.