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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013 | B2B Marketing Blog | Webbiquity

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013 | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Discover the best practices for repurposing to get more mileage out of existing content assets, pitfalls content marketers should avoid, and more.
Tom Pick's insight:

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics. Here's practical guidance from Ann Handley, Michele Linn, Heidi Cohen, Joe Pulizzi, Daniel Burstein and more.

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Web Presence Optimization
News and insights about SEO, content marketing, online PR, social media and reputation management.
Curated by Tom Pick
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Why You Need a Video Marketing Strategy | VDO360

Why You Need a Video Marketing Strategy | VDO360 | Web Presence Optimization | Scoop.it
Tom Pick's insight:
As the number of people who view mobile phone videos continues to grow, video content marketers are hard pressed to optimize their video strategies. Marketers make new discoveries about the power of video every day, and companies continue to explore new ways video can reach massive audiences.
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The Anatomy of an Optimized Facebook Ad [Infographic]

The Anatomy of an Optimized Facebook Ad [Infographic] | Web Presence Optimization | Scoop.it
Check out this cheat sheet for all things Facebook advertising -- from ideal image and video dimensions, to what the most clickable ads look like.

Via Kamal Bennani
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In The Age Of Experience: The Best Brands Tell Better Stories And Make You A Part Of Them - Forbes

In The Age Of Experience: The Best Brands Tell Better Stories And Make You A Part Of Them - Forbes | Web Presence Optimization | Scoop.it
Only about 5% of the people in the room will remember the facts and figures we dole out in our next sales meetings or presentations. Sure, they look good on PowerPoint slides, but then again, who likes PowerPoint slides? If you’d rather be 10 times more memorable, try telling stories. From [...]
Tom Pick's insight:
By making your community the main character, and having a keen understanding of what your customers want, you will be able to include them in the story, in the “experience,” you are trying to tell and sell.
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The dos and don'ts of content marketing – from the experts

The dos and don'ts of content marketing – from the experts | Web Presence Optimization | Scoop.it
Would you like to boost your business blog or experiment with online video? Content marketing – from online tutorials to an active Twitter feed – is an effective tool for building awareness of your company. In our live Q&A, our expert panel discussed the trends, mistakes and tried-and-tested approaches that small businesses should consider when developing a content marketing strategy.

Via Brian Yanish - MarketingHits.com
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Rescooped by Tom Pick from Digital Lifestyle Lifehacks
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The Psychology Behind a Messy Office, Why Creativity Thrives There

The Psychology Behind a Messy Office, Why Creativity Thrives There | Web Presence Optimization | Scoop.it
Einstein once said: 'If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?'

Via Ross Simmonds
Tom Pick's insight:

My brain must be very busy, judging by this desk.

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Social Media, Marketing and PR: Who's Responsible for What?

Social Media, Marketing and PR: Who's Responsible for What? | Web Presence Optimization | Scoop.it
PR has changed in a major way since the advent of social media, which falls under the larger umbrella of general marketing. So, who's responsible for what?
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How to Create Pinterest Content That Connects: What Marketers Need To Know

How to Create Pinterest Content That Connects: What Marketers Need To Know | Web Presence Optimization | Scoop.it
Do you use Pinterest for your social media marketing?

Interested in better ways to connect with your audience?

People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.

In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.

Via Brian Yanish - MarketingHits.com
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How to Dramatically Improve Organic Search Traffic | B2B Marketing Blog | Webbiquity

How to Dramatically Improve Organic Search Traffic | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Use these four techniques to get more organic search traffic and help your website rank higher on Google.
Tom Pick's insight:

How to make your site stand out and use the right tools to get higher ranking.

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Get Mobile Friendly or Get Penalized in Mobile Searches: Google

Get Mobile Friendly or Get Penalized in Mobile Searches: Google | Web Presence Optimization | Scoop.it
Get vital insights to avoid getting penalized by Google mobile search algorithm update and determining its affect beforehand.
Tom Pick's insight:

Responsive design becomes an imperative.

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Rescooped by Tom Pick from Google Plus
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Is Google Plus a Social Networking Platform?

Is Google Plus a Social Networking Platform? | Web Presence Optimization | Scoop.it
Is Google Plus a social platform, a business productivity tool, a communications platform, Google's "social layer"?

Via Ray Hiltz
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Ray Hiltz's curator insight, January 22, 2015 2:00 PM
Does Google Plus have an identity crisis?
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Are Google Plus Followers Important?

Are Google Plus Followers Important? | Web Presence Optimization | Scoop.it
“Google Plus is the social fabric that weaves together Google’s various platforms from Adwords to YouTube.”

Via Ray Hiltz
Tom Pick's insight:

So true.

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Ray Hiltz's curator insight, December 11, 2014 5:35 PM

“Google Plus is the social fabric that weaves together Google’s various platforms from Adwords to YouTube.”

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12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes

12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes | Web Presence Optimization | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.
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Funny Business: The Best Digital Marketing Humor, 2014 Edition | B2B Marketing Blog | Webbiquity

Funny Business: The Best Digital Marketing Humor, 2014 Edition | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year.
Tom Pick's insight:

What are you laughing at? If the answer is "nothing," then you need to read this post!

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The B2B Lead Generation Ecosystem and WPO [Infographic]

The B2B Lead Generation Ecosystem and WPO [Infographic] | Web Presence Optimization | Scoop.it
This infographic helps marketers: understand how multiple Internet marketing channels can be combined to create an effective online lead generation campaign.
Tom Pick's insight:
While the WPO model focuses primarily on driving new website visitors, the ecosystem model extends further by incorporating conversion rate optimization (CRO) and “post-CRM” (lead scoring, lead nurturing, and sales followup) processes as well.
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Retargeting: The High ROI Tool That You Need to Be Using - V3B: Marketing and Social Media Agency

Retargeting: The High ROI Tool That You Need to Be Using - V3B: Marketing and Social Media Agency | Web Presence Optimization | Scoop.it
Not using retargeting for your B2B company? You're missing out on a lead-generating, high ROI tool. Here's why you should get started today.
Tom Pick's insight:
The world of B2B retargeting is conceptually identical to B2C retargeting, only the process takes much more time because sales and other conversions don’t happen as quickly.
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Sales to Marketing: Keep Your Crappy Content

Sales to Marketing: Keep Your Crappy Content | Web Presence Optimization | Scoop.it

Only 9 percent of content created in enterprise marketing departments is viewed more than five times by the sales department, according to Docurated's latest State of Sales Enablement report.&nbs

Tom Pick's insight:

Another sign of too-frequently poor alignment between marketing and sales.

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21 Advanced Strategies to Drive More Free Website Traffic Today

21 Advanced Strategies to Drive More Free Website Traffic Today | Web Presence Optimization | Scoop.it
Free website traffic is invaluable. Learn how to get more traffic (fast) at no cost, using 21 strategies to increase visitors to your site.
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Rescooped by Tom Pick from Social Media, SEO, Mobile, Digital Marketing
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6 Free Social Media Monitoring Tools: With Tips from Experts

6 Free Social Media Monitoring Tools: With Tips from Experts | Web Presence Optimization | Scoop.it

In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.


Via Kamal Bennani
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Inbound Marketing: The Definitive Guide

Inbound Marketing: The Definitive Guide | Web Presence Optimization | Scoop.it
Learn every inbound marketing skill in one place. From lead generation to SEO, this guide has got you covered.
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Rescooped by Tom Pick from TVD Associates
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5 Required Stops on the Road Trip to Social Marketing Success

5 Required Stops on the Road Trip to Social Marketing Success | Web Presence Optimization | Scoop.it

Social marketing success can often be elusive. It’s tricky because many business owners don’t truly know what success looks like or how to set things in place to be successful. While there’s no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your message goes a long way with customers who are looking for trustworthy, authoritative answers.


Via Brian Yanish - MarketingHits.com, Todd Von Deak
Tom Pick's insight:

Planning and analytics are key to social media marketing success.

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61 Key Social Media Metrics, Defined

61 Key Social Media Metrics, Defined | Web Presence Optimization | Scoop.it
There are so many metrics on social media that it's hard to know which ones you should be looking out for. Here we pick out the ones to know and ignore
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28% of Time Spent Online is Social Networking

28% of Time Spent Online is Social Networking | Web Presence Optimization | Scoop.it

How much time do you spend each day on social networks?

According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.

GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.


Via Brian Yanish - MarketingHits.com
Tom Pick's insight:

Interesting stats.

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Rescooped by Tom Pick from Business in a Social Media World
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How to Use LinkedIn's NEW Recommendation Dashboard -

How to Use LinkedIn's NEW Recommendation Dashboard - | Web Presence Optimization | Scoop.it

Did you know that LinkedIn had revamped its recommendations dashboard? This social media tutorial will show you to manage your recommendations via that dashboard.

 

Read at http://www.jacobcurtis.com/2015/01/22/how-to-use-linkedins-new-recommendations-dashboard/

 

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Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
Tom Pick's insight:

Great find Cendrine!

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Cendrine Marrouat - cendrinemarrouat.com's comment, January 26, 2015 12:43 AM
Thank you, @Tom Pick!
Tom Pick's comment, January 29, 2015 2:10 PM
You're most welcome Cendrine, hope all continues to go well!
Cendrine Marrouat - cendrinemarrouat.com's comment, January 29, 2015 3:05 PM
@Tom Pick the same to you!
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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | Web Presence Optimization | Scoop.it
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing
Tom Pick's insight:

Visual images are a vital component of a content strategy.

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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | Web Presence Optimization | Scoop.it
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...
Tom Pick's insight:

Well, as part of a WPO strategy it is!

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