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How to Get Found Where Your Buyers are Looking: Web Presence Optimization | B2B Marketing Blog | Webbiquity

How to Get Found Where Your Buyers are Looking: Web Presence Optimization | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
A website isn’t the only way to show up in a search, and traditional search engines aren’t the only tools buyers use to learn about products and services.
Tom Pick's insight:

To expand your online footprint within your market, think about these three types of sites where you want to have a presence.

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Web Presence Optimization
News and insights about SEO, content marketing, online PR, social media and reputation management.
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Funny Business: The Best Digital Marketing Humor, 2014 Edition | B2B Marketing Blog | Webbiquity

Funny Business: The Best Digital Marketing Humor, 2014 Edition | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year.
Tom Pick's insight:

What are you laughing at? If the answer is "nothing," then you need to read this post!

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Boost Your Website's Conversions - 14 Easy Strategies to Implement Now | The Chekkt Blog

Boost Your Website's Conversions - 14 Easy Strategies to Implement Now | The Chekkt Blog | Web Presence Optimization | Scoop.it
14 strategies and tips to optimizing elements on your page in order to increase your website's conversion rates. A guide on how to use web design, CTAs, company
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5 seo tips for your company blog

5 seo tips for your company blog | Web Presence Optimization | Scoop.it
Blogs were initially a digital version of personal diaries.Their usage now goes beyond that usage and companies have taken up to blogg (...)
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Rescooped by Tom Pick from Content Marketing, Curation, Social Media & SEO
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The Next Big Thing in Marketing Technology: the Content Marketing Stack

The Next Big Thing in Marketing Technology: the Content Marketing Stack | Web Presence Optimization | Scoop.it

You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com.


Via Guillaume Decugis
Tom Pick's insight:

Yes this is coming, but as pointed out in Rebecca's piece, all of the current offerings are disconnected pieces with different UIs and immature focus yet at this point.

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Guillaume Decugis's curator insight, May 20, 2:31 PM

The Content Marketing landscape is maturing: still fragmented within many vendors, there's now a consensus from analysts on how to look at the various fields of content marketing. From creation, to curation & aggregation, to optimization, analytics, audience targeting and distribution, workflow, etc... Altimeter's Rebecca Lieb defines layers of what she says will become the future major stack of enterprise software.


Her typology is not very different from the one in this infographic by Scripted: in both cases, content creation and content curation are seen as the core pillars of the ecosystem showing how major content curation has become for content marketers.


Content is king.

Tom Pick's comment, May 21, 8:41 AM
Rebecca's piece is excellent (as usual), but her second diagram has some issues. Among them: content creation is at the bottom - 4 tiers below audience targeting? No, content can't be (effectively) created without an understanding of the audience first.
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Book Review: Social PR Secrets | B2B Marketing Blog | Webbiquity

Book Review: Social PR Secrets | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
A must-read for anyone in PR, this book is also valuable to those who want to better understand the role PR plays in maximizing a brand's online visibility.
Tom Pick's insight:

One of the first things you’ll notice about Social PR Secrets is how compact it is, at less than 100 pages. The book's lack of bulk, however, is by no means due to lightweight content or skimping on ideas.

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Build social media into your marketing - Asheville Citizen-Times

Build social media into your marketing - Asheville Citizen-Times | Web Presence Optimization | Scoop.it
Build social media into your marketing
Asheville Citizen-Times
What's more, nearly half of the respondents said gaining and targeting prospective customers is the most valuable benefit of networking online.

Via The Twinkie Awards
Tom Pick's insight:

Great stuff.

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Rescooped by Tom Pick from Simply Social Media
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#60Day Challenge, Day 5: Reboot Your Twitter Bio | The Savvy Intern by YouTern

#60Day Challenge, Day 5: Reboot Your Twitter Bio | The Savvy Intern by YouTern | Web Presence Optimization | Scoop.it

Day 4 is behind you – and right next to that shiny new profile pic from Day 3 is a sparkling LinkedIn headline that creatively states your unique value proposition. So for Day 5 of the #60Day Challenge, we’re going to take all that good social karma and visit your job search best friend, Twitter. There, you’ll take your Twitter profile from “Meh” to “Marvelous!”….


Via Jeff Domansky
Tom Pick's insight:

Great find Jeff!

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Jeff Domansky's curator insight, March 30, 3:45 AM
Keep an eye on it social media series career tips include many valuable social media tactics.
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11 Thought-Provoking Guides to Content Marketing for 2014 | B2B Marketing Blog | Webbiquity

11 Thought-Provoking Guides to Content Marketing for 2014 | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Discover the hottest trends in content marketing for 2014, the impact are blogs having on corporate website traffic, the most effective content formats and
Tom Pick's insight:

Helpful content marketing guides from experts like Pam Dyer, Michael Brenner, Ian Anderson Gray, Neal Leavitt, Murray Newlands, and Sarah Arrow.

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How to Promote Blog Posts: 200+ Ideas from Eight Experts | B2B Marketing Blog | Webbiquity

How to Promote Blog Posts: 200+ Ideas from Eight Experts | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Find out which content promotion tools are most useful, which blog post promotion tactics are most effective, which blog directories still matter, and more.
Tom Pick's insight:

Expert guidance on how to promote blog posts, which content promotion tools are most useful, and more from Kim Garst.  Richard Marriott, Pam Dyer, Mike Allton, Rebekah Radice, Heidi Cohen, Samuel Pustea and Arvid Linde .

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Social Media ROI: Mythic or Measurable? Six Experts Weigh In | B2B Marketing Blog | Webbiquity

Social Media ROI: Mythic or Measurable? Six Experts Weigh In | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is it now just a required practice?
Tom Pick's insight:

Six experts continue the argument below, three on (pretty much) each side of the issue. What do you think?

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Rescooped by Tom Pick from Content marketing and content management.
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This is Your Real Social Business Strategy Challenge

This is Your Real Social Business Strategy Challenge | Web Presence Optimization | Scoop.it

Social business requires more focus on strategy, business and the bigger reality of social business. The challenge to solve.


Via J-P De Clerck
Tom Pick's insight:

Intriguing collection of stats, really shows lack of strategy.

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Rescooped by Tom Pick from Content Marketing, Curation, Social Media & SEO
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The decay and fall of guest blogging for SEO

The decay and fall of guest blogging for SEO | Web Presence Optimization | Scoop.it
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doin...

Via Guillaume Decugis
Tom Pick's insight:

Guest blogging is not "dead," and Matt didn't say that. What he advised against - as he consistently does - is spammy practices designed solely to build a large number of links. Strategically placing quality posts on relevant and respected blogs still has value - for SEO, wider exposure, and increased web presence. Serve readers and you'll win, regardless. Engage in spammy link-building, and...you'll find out Matt is serious.

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Guillaume Decugis's curator insight, January 21, 12:42 PM

The head of the Google Webspam team has spoken: guest blogging is now on the hook and won't be an SEO strategy you can rely on in 2014.


Following the demise of massive link building (which now can have adverse effects), this is another strategy once recommended by traditionnal SEO consultants that disappears as part of Google's strategy to fight spam, cheap SEO tricks and promote great quality content in search results. The more Google Search evolves, the more it relies on new criteria such as social signals to promote quality content.


What this means is there's no way around this simple truth now: to come up in search results, you need to publish good quality content and add value - either through great original content or carefully curated quality pieces. And in the race to publish great content frequently, it's likely you will find the latter very useful.

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013 | B2B Marketing Blog | Webbiquity

29 (of the) Best Twitter Guides, Tips and Infographics of 2013 | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Discover the best ways to drive website or blog traffic with Twitter, grow your company's following, increase retweets, and more in these expert Twitter guides.
Tom Pick's insight:

A collection of the best Twitter guides and tips of the past year, from experts like Jeff Bullas, Heidi Cohen, Kristi Hines, Adam Vincenzini, Lou Hoffman, Margie Clayman, Dorien Morin-van Dam, and Shea Bennett.

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Strategies To Follow To Improve Social Media Marketing | Social Media Marketing & Content Distribution

Strategies To Follow To Improve Social Media Marketing | Social Media Marketing & Content Distribution | Web Presence Optimization | Scoop.it
Social media is the hottest topic in the marketing world right now.
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Six ways to raise your game on social media | Online marketing | Small Business Update | ICAEW

Six ways to raise your game on social media | Online marketing | Small Business Update | ICAEW | Web Presence Optimization | Scoop.it
More and more businesses are discovering the potential of social media sites to reach customers. But simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.
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23 Outstanding Social PR Guides | B2B Marketing Blog | Webbiquity

23 Outstanding Social PR Guides | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Are press releases still useful for SEO? Is blogger outreach still effective? What are best practices for social PR? Find answers to these questions and more.
Tom Pick's insight:

What role do press releases play in PR today? Is blogger outreach still an effective PR strategy? What are the best practices for social PR?

Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months.

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31 Expert Guides to Maximizing Online Brand Visibility - WPO | B2B Marketing Blog | Webbiquity

31 Expert Guides to Maximizing Online Brand Visibility - WPO | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Given all the changes Google has made to organic ranking factors, SEO is no longer sufficient for maximizing a brand's online visibility. Here's what to do.
Tom Pick's insight:

While SEO isn't dead, it can no longer stand on its own. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO).

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Rescooped by Tom Pick from Dyslexia, Literacy, and New-Media Literacy
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Social Media Network Guide (Dos / Don'ts) 2014

Social Media Network Guide (Dos / Don'ts) 2014 | Web Presence Optimization | Scoop.it
Click here for a larger view!While the jury’s still out on a better way to pluralize don’t, it’s a very useful graphic. We’ve taken a look at 11 major Social Media networks and explain various ways

Via Carolyn D Cowen
Tom Pick's insight:

Great list, helpful reference to keep and share.

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Julio Vizcarra's curator insight, March 29, 8:58 PM

Que hacer y no hacer en redes

Paul's curator insight, March 31, 8:12 AM

Really useful reference chart 

Stephen Dale's curator insight, April 4, 5:46 AM

A look at 11 major Social Media networks and how they can be optimised for business. The Social Networks included in the infographic are:

 

FacebookTwitterLinkedInGoogle+YoutubeFlickrInstagramPinterestRedditTumblrSlideshare
Rescooped by Tom Pick from "Leadership-Quality" SEO Copywriting
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Why Twitter Is LinkedIn’s Secret Weapon For Prospecting

Why Twitter Is LinkedIn’s Secret Weapon For Prospecting | Web Presence Optimization | Scoop.it
If you are using Twitter for business and you’re already on LinkedIn, you'll be amazed at the tricks you can use to have them work together.

Via Walt Goshert
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Six Best Practices for Marketing with White Papers | B2B Marketing Blog | Webbiquity

Six Best Practices for Marketing with White Papers | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
White papers remain vital, particularly for b2b marketers. Here are six ways to maximize the value of white papers for both readers and vendors.
Tom Pick's insight:

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment.

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18 Expert Guides to Using Google+ for Business | B2B Marketing Blog | Webbiquity

18 Expert Guides to Using Google+ for Business | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Learn the best practices for posting and sharing content on Google+, secrets to making your posts stand out and more in these tips and guides from 15 experts.
Tom Pick's insight:

Google+ is now the second-largest social network; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), making it a critical component in an overall web visibility strategy.

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Rescooped by Tom Pick from Content marketing and content management.
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Content curation: overview, benefits, goals and tools

Content curation: overview, benefits, goals and tools | Web Presence Optimization | Scoop.it
Benefits, tools, business goals, tools, data and resources regarding content curation.

Via J-P De Clerck
Tom Pick's insight:

More great stuff from J-P.

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Paula Silva's comment, March 4, 7:17 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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28 (of the) Best Business Blogging Guides and Tips of 2013 | B2B Marketing Blog | Webbiquity

28 (of the) Best Business Blogging Guides and Tips of 2013 | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Learn how to attract more sales prospects to your blog, get visitors to engage with your content, optimize your blog for search, generate leads and more.
Tom Pick's insight:

Not every company that blogs realizes the medium’s full potential. Here are more than two dozen guides to optimizing business blogging results from top experts including Heidi Cohen, Wendy Marx, Kristi Hines, Steven Hughes, Jeff Bullas, Shelley Webb, Ian Cleary, Ann Smarty and Debra Murphy.

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Guest Blogging is NOT Dead (And Matt Cutts Didn't Say It Is) | B2B Marketing Blog | Webbiquity

Guest Blogging is NOT Dead (And Matt Cutts Didn't Say It Is) | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
A recent post from Google's Matt Cutts was widely interpreted to mean that guest blogging was no longer viewed as a legitimate practice. Here's the real story.
Tom Pick's insight:

Guest blogging is not dead. Far from it. But attempts at getting guest posts published in a manipulative manner, purely or primarily for the SEO benefit of the backlinks, are no longer going to be effective.

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20 More of the Best Social Media Marketing Guides and Tips of 2013 | B2B Marketing Blog | Webbiquity

20 More of the Best Social Media Marketing Guides and Tips of 2013 | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Find out how to make your blog content stand out amid the increasing noise, what key trends in 2014 should social media marketers to be aware of and more.
Tom Pick's insight:

Check out 20 more of the best social media marketing guides of 2013, from top experts like Heidi Cohen, Berrie Pelser, Mark Fidelman, Peg Fitzpatrick, Jeff Bullas , Guy Kawasaki, Shelly Kramer, Courtney Seiter, Takeshi Young, Mike Johansson, Jason Fox, Sam Zastrow and more.

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