As the number of people who view mobile phone videos continues to grow, video content marketers are hard pressed to optimize their video strategies. Marketers make new discoveries about the power of video every day, and companies continue to explore new ways video can reach massive audiences.
Only about 5% of the people in the room will remember the facts and figures we dole out in our next sales meetings or presentations. Sure, they look good on PowerPoint slides, but then again, who likes PowerPoint slides? If you’d rather be 10 times more memorable, try telling stories. From [...]
Tom Pick's insight:
By making your community the main character, and having a keen understanding of what your customers want, you will be able to include them in the story, in the “experience,” you are trying to tell and sell.
Would you like to boost your business blog or experiment with online video? Content marketing – from online tutorials to an active Twitter feed – is an effective tool for building awareness of your company. In our live Q&A, our expert panel discussed the trends, mistakes and tried-and-tested approaches that small businesses should consider when developing a content marketing strategy.
This infographic helps marketers: understand how multiple Internet marketing channels can be combined to create an effective online lead generation campaign.
Tom Pick's insight:
While the WPO model focuses primarily on driving new website visitors, the ecosystem model extends further by incorporating conversion rate optimization (CRO) and “post-CRM” (lead scoring, lead nurturing, and sales followup) processes as well.
In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.
Social marketing success can often be elusive. It’s tricky because many business owners don’t truly know what success looks like or how to set things in place to be successful. While there’s no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your message goes a long way with customers who are looking for trustworthy, authoritative answers.
How much time do you spend each day on social networks?
According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.
GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.