Collection of useful SEO documents which you may use for learning or for your research activities...
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News and insights about SEO, content marketing, online PR, social media and reputation management.
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Tom Pick
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Suggested by Joy Bhattacharya onto Web Presence Optimization |
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How to design a website that stands out from the crowd, looks great on any device, builds trust, and effectively converts visitors into buyers.
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How can you design a website that stands out visually from the crowd yet meets users’ needs? Maximizes social engagement? Optimizes trust and conversions? Looks as good on a smartphone as on a monster monitor? Find out here in more than 30 of the best articles and blog posts on website design of the past year. Delete the scoop?
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iMedia Connection Delete the scoop?
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SEO best practices are a moving target. Yesterday's tactics can lead to penalties today. Here is the newest thinking from top SEO experts.
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You can’t be too rich or too thin, but you can be "over-optimized." So what’s a marketing manager, PR professional or SEO specialist to do? Delete the scoop?
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Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Are you looking for some tools and tips related to social media tools and technology?
Want to add a bit of magic to your social media marketing?
As we specialise in tools and technology we come across great tips and tools every day.
From the list below we guarantee you will find something very useful for your business.
Are you looking for some tools and tips related to social media tools and technology? Want to add a bit of magic to your social media marketing? As we specialise in tools and technology we come across great tips and tools every day. From the list below we guarantee you will find something very useful for your business. Here are 101 Social Media Tools and Technology tips to help your business.
SEO & Blogging 1. The title tag is the most important part of your optimization for your blog post. Spend time ensuring it’s good. Words at the beginning of a title have more weight from a Google perspective than words at the end so choose them wisely. 2. Google used to look at meta tag keywords but doesn’t any more so don’t waste your time on them. 3. If you’re in doubt about which software platform to use for blogging go with WordPress. That’s what the biggest blogs use so why don’t you use it? 4. If you are using WordPress make sure you set up your page names to include keywords. By default they don’t. This is important for SEO. 5. Link to other relevant blog posts on your blog using relevant keywords. Linking from external websites to yours is useful but internal linking is also valuable. Try to link to at least a couple of blog posts on your site. 6. Use the google site command to find out all the page titles and descriptions for all the posts on your website (e.g. go to google search and type site:”name of your website”) 7. Read these tips for improving what Google indexes on your site. 8. Use Google Advanced Search to find guest post opportunities. 9. Make sure you have a sitemap created for your blog but also make sure you have a video sitemap. Both give Google more details of what you have on your site. With a video sitemap, even if your videos are on youtube, google will index the videos on your site.
Read more : http://www.razorsocial.com/social-media-tools-and-technology-tips/ Via Martin Gysler, Joshua OCock, Ricard Lloria, Ian Cleary
Tom Pick's insight:
More of the usual brilliance from Ian Cleary. 
Marc Kneepkens's curator insight,
May 24, 12:29 AM
Agree, lots of great information. Recommended. I want to add one thing, if you're looking to build a website and
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Get top blogging tips and learn strategies that go beyond the basics to help you elevate your blog to the next level. Via Ileane Smith, Thomas Wooldridge, Dina Gelbaum
Tom Pick's insight:
Worth a look. 
Sigrid de Kaste's curator insight,
May 24, 2:33 AM
Love these tips...really great stuff to work with! 
Shanker Bakshi's curator insight,
May 26, 5:49 AM
an It's already taking mine....A must follow stuff for bloggers Delete the scoop?
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Our Content Lead, Rachel, looks at how to do a comprehensive content audit. Come and check out this and other great posts on the SEOptimise Blog. Via J-P De Clerck
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Worth checking out! Delete the scoop?
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HubSpot's latest State of Inbound Marketing report is crammed with useful facts, interesting stats, and vital tips. Here are the highlights.
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Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here is a sampling. Delete the scoop?
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Learn how to efficiently create a steady stream of new content, optimize it, measure it, and more here in 33 expert content marketing articles and blog posts.
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Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline, the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Delete the scoop?
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Panda and Penguin make it tougher to rank, but not necessarily more difficult to be visible. That's why SEO will evolve into web presence optimization (WPO).
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Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. While they haven't “killed” SEO, they have forced an evolution in thinking about web visibility. Delete the scoop?
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What's the best day and time to send emails? How can you craft killer subject lines that maximize open rates? Find these answers and more here from top experts.
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How email marketers can attract more subscribers, craft email subject lines that will lead to opens and clicks, designing messages for any device, and create content that both provides value to the recipient and achieves organizational goals. Delete the scoop?
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How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? Find those answers and many more.
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Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and 35% of LinkedIn members use the site daily. Delete the scoop?
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Learn how the role of social media is evolving in online visibility, how agencies and brands are successfully integrating owned, earned and paid media and more.
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The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, and the growing importance of PR in website rankings. WPO is the overarching concept that ties this all together. Delete the scoop?
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How can you grow and maintain an active, relevant Twitter following? Be more productive there? Get retweeted more often? Find those answers and many more here. Delete the scoop?
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A website isn’t the only way to show up in a search, and traditional search engines aren’t the only tools buyers use to learn about products and services.
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To expand your online footprint within your market, think about these three types of sites where you want to have a presence. Delete the scoop?
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With its Panda and Penguin algorithm updates, and most notably Penguin 2.0, Google has been busy moving the cheese for marketers, webmasters and SEO pros.
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For the many who have who have seen their "cheese moved" (or eaten) by Penguin, here are three places to look for new cheese. Delete the scoop?
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Discover which Google Analytics metrics are most important, how to take action on them, what GA tell you (and not tell you) about sources of traffic, and more.
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web analytics, shakespeare, google analytics, dali burgado, pritesh patel, sarah carling, pamela vaughan, phil mui, lars lofgren, dan brooks, marshall sponder, arden kaley, yola blake, eugen oprea, jiajing wang, casie gillette Delete the scoop?
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When it comes to storing large documents such as maps and plans, making sure that they are easy to access while protecting them from damage can be a challeng...
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See how this large document storage system is a much more cost-effective way to store large, unruly documents than flat or hanging file systems. Delete the scoop?
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Learn how to grow blog traffic, make content more valuable to readers, increase your blogging productivity, generate more comments and social shares, and more.
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With Google’s preference in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Delete the scoop?
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What happens if the company blog is suffering from a case of no interest? Read this post and learn some tactics on how to resurrect it. Via J-P De Clerck, Alex Romanovich
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Corporate blogs are vital assets, IF properly managed. Delete the scoop?
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Photo credit: Wikipedia We're entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all Via J-P De Clerck
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Solid content strategy is after all the basis for WPO. Delete the scoop?
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How much traffic does your website get from organic search? If you're relying on Google Analytics to tell you, the answer may not be what you think.
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Data quality is a problem in web measurement, though one might expect an organization with Google’s resources and brainpower to get something as basic as organic search visits right. This example is just a subset of a larger web data quality problem. Delete the scoop?
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A broad digital footprint and fast reaction time dramatically improves the customer engagement process and provides more Web-based customer opportunities, which is why Workface , a prospect relationship management (PRM) software platform was chosen...
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Today the real estate buying and selling process begins on the Web; a recent NAR study shows that 90 percent of homebuyers searched online during their home-buying process. Delete the scoop?
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Links still matter for SEO. But what types of links should you avoid, and how can you get more high-quality links? Get the answers to those questions and more.
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Backlinks are still very important for search ranking, but traditional link-building methods (or at least many of them) are no longer effective. Here's what works, and which techniques to avoid. Delete the scoop?
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Streaming information (such as a Twitter feed) is an increasingly popular way to consume web content. Such information streams are great for discovery (finding information you didn’t even know you were looking for) as well as entertainment. But for any type of serious research, websites will remain invaluable for a long time to come. Delete the scoop?
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