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B2B Testimonials: Seven Things to Do When Clients Won't (or Can't) Talk | B2B Marketing Blog | Webbiquity

B2B Testimonials: Seven Things to Do When Clients Won't (or Can't) Talk | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Here are seven tactics that b2b vendors can use when their clients can't provide testimonials due to company policy, legal and regulatory, or competitive reasons.
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Web Presence Optimization
News and insights about SEO, content marketing, online PR, social media and reputation management.
Curated by Tom Pick
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21 Advanced Strategies to Drive More Free Website Traffic Today

21 Advanced Strategies to Drive More Free Website Traffic Today | Web Presence Optimization | Scoop.it
Free website traffic is invaluable. Learn how to get more traffic (fast) at no cost, using 21 strategies to increase visitors to your site.
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Rescooped by Tom Pick from Social Media, SEO, Mobile, Digital Marketing
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6 Free Social Media Monitoring Tools: With Tips from Experts

6 Free Social Media Monitoring Tools: With Tips from Experts | Web Presence Optimization | Scoop.it

In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.


Via Kamal Bennani
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Inbound Marketing: The Definitive Guide

Inbound Marketing: The Definitive Guide | Web Presence Optimization | Scoop.it
Learn every inbound marketing skill in one place. From lead generation to SEO, this guide has got you covered.
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Rescooped by Tom Pick from TVD Associates
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5 Required Stops on the Road Trip to Social Marketing Success

5 Required Stops on the Road Trip to Social Marketing Success | Web Presence Optimization | Scoop.it

Social marketing success can often be elusive. It’s tricky because many business owners don’t truly know what success looks like or how to set things in place to be successful. While there’s no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your message goes a long way with customers who are looking for trustworthy, authoritative answers.


Via Brian Yanish - MarketingHits.com, Todd Von Deak
Tom Pick's insight:

Planning and analytics are key to social media marketing success.

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61 Key Social Media Metrics, Defined

61 Key Social Media Metrics, Defined | Web Presence Optimization | Scoop.it
There are so many metrics on social media that it's hard to know which ones you should be looking out for. Here we pick out the ones to know and ignore
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28% of Time Spent Online is Social Networking

28% of Time Spent Online is Social Networking | Web Presence Optimization | Scoop.it

How much time do you spend each day on social networks?

According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.

GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.


Via Brian Yanish - MarketingHits.com
Tom Pick's insight:

Interesting stats.

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donhornsby's curator insight, January 27, 10:53 AM

Facinating...

Rescooped by Tom Pick from Business in a Social Media World
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How to Use LinkedIn's NEW Recommendation Dashboard -

How to Use LinkedIn's NEW Recommendation Dashboard - | Web Presence Optimization | Scoop.it

Did you know that LinkedIn had revamped its recommendations dashboard? This social media tutorial will show you to manage your recommendations via that dashboard.

 

Read at http://www.jacobcurtis.com/2015/01/22/how-to-use-linkedins-new-recommendations-dashboard/

 

---------------------

 

Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
Tom Pick's insight:

Great find Cendrine!

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Cendrine Marrouat - SocialMediaSlant.com's comment, January 26, 12:43 AM
Thank you, @Tom Pick!
Tom Pick's comment, January 29, 2:10 PM
You're most welcome Cendrine, hope all continues to go well!
Cendrine Marrouat - SocialMediaSlant.com's comment, January 29, 3:05 PM
@Tom Pick the same to you!
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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | Web Presence Optimization | Scoop.it
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing
Tom Pick's insight:

Visual images are a vital component of a content strategy.

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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | Web Presence Optimization | Scoop.it
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...
Tom Pick's insight:

Well, as part of a WPO strategy it is!

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Strategies To Follow To Improve Social Media Marketing | Social Media Marketing & Content Distribution

Strategies To Follow To Improve Social Media Marketing | Social Media Marketing & Content Distribution | Web Presence Optimization | Scoop.it
Social media is the hottest topic in the marketing world right now.
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Six ways to raise your game on social media | Online marketing | Small Business Update | ICAEW

Six ways to raise your game on social media | Online marketing | Small Business Update | ICAEW | Web Presence Optimization | Scoop.it
More and more businesses are discovering the potential of social media sites to reach customers. But simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.
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23 Outstanding Social PR Guides | B2B Marketing Blog | Webbiquity

23 Outstanding Social PR Guides | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Are press releases still useful for SEO? Is blogger outreach still effective? What are best practices for social PR? Find answers to these questions and more.
Tom Pick's insight:

What role do press releases play in PR today? Is blogger outreach still an effective PR strategy? What are the best practices for social PR?

Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months.

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31 Expert Guides to Maximizing Online Brand Visibility - WPO | B2B Marketing Blog | Webbiquity

31 Expert Guides to Maximizing Online Brand Visibility - WPO | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Given all the changes Google has made to organic ranking factors, SEO is no longer sufficient for maximizing a brand's online visibility. Here's what to do.
Tom Pick's insight:

While SEO isn't dead, it can no longer stand on its own. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO).

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Rescooped by Tom Pick from Digital Lifestyle Lifehacks
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The Psychology Behind a Messy Office, Why Creativity Thrives There

The Psychology Behind a Messy Office, Why Creativity Thrives There | Web Presence Optimization | Scoop.it
Einstein once said: 'If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?'

Via Ross Simmonds
Tom Pick's insight:

My brain must be very busy, judging by this desk.

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Social Media, Marketing and PR: Who's Responsible for What?

Social Media, Marketing and PR: Who's Responsible for What? | Web Presence Optimization | Scoop.it
PR has changed in a major way since the advent of social media, which falls under the larger umbrella of general marketing. So, who's responsible for what?
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Rescooped by Tom Pick from MarketingHits
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How to Create Pinterest Content That Connects: What Marketers Need To Know

How to Create Pinterest Content That Connects: What Marketers Need To Know | Web Presence Optimization | Scoop.it
Do you use Pinterest for your social media marketing?

Interested in better ways to connect with your audience?

People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.

In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.

Via Brian Yanish - MarketingHits.com
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How to Dramatically Improve Organic Search Traffic | B2B Marketing Blog | Webbiquity

How to Dramatically Improve Organic Search Traffic | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Use these four techniques to get more organic search traffic and help your website rank higher on Google.
Tom Pick's insight:

How to make your site stand out and use the right tools to get higher ranking.

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Get Mobile Friendly or Get Penalized in Mobile Searches: Google

Get Mobile Friendly or Get Penalized in Mobile Searches: Google | Web Presence Optimization | Scoop.it
Get vital insights to avoid getting penalized by Google mobile search algorithm update and determining its affect beforehand.
Tom Pick's insight:

Responsive design becomes an imperative.

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Rescooped by Tom Pick from Google Plus
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Is Google Plus a Social Networking Platform?

Is Google Plus a Social Networking Platform? | Web Presence Optimization | Scoop.it
Is Google Plus a social platform, a business productivity tool, a communications platform, Google's "social layer"?

Via Ray Hiltz
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Ray Hiltz's curator insight, January 22, 2:00 PM
Does Google Plus have an identity crisis?
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Are Google Plus Followers Important?

Are Google Plus Followers Important? | Web Presence Optimization | Scoop.it
“Google Plus is the social fabric that weaves together Google’s various platforms from Adwords to YouTube.”

Via Ray Hiltz
Tom Pick's insight:

So true.

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Ray Hiltz's curator insight, December 11, 2014 5:35 PM

“Google Plus is the social fabric that weaves together Google’s various platforms from Adwords to YouTube.”

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12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes

12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes | Web Presence Optimization | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.
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Funny Business: The Best Digital Marketing Humor, 2014 Edition | B2B Marketing Blog | Webbiquity

Funny Business: The Best Digital Marketing Humor, 2014 Edition | B2B Marketing Blog | Webbiquity | Web Presence Optimization | Scoop.it
Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year.
Tom Pick's insight:

What are you laughing at? If the answer is "nothing," then you need to read this post!

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Boost Your Website's Conversions - 14 Easy Strategies to Implement Now | The Chekkt Blog

Boost Your Website's Conversions - 14 Easy Strategies to Implement Now | The Chekkt Blog | Web Presence Optimization | Scoop.it
14 strategies and tips to optimizing elements on your page in order to increase your website's conversion rates. A guide on how to use web design, CTAs, company
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5 seo tips for your company blog

5 seo tips for your company blog | Web Presence Optimization | Scoop.it
Blogs were initially a digital version of personal diaries.Their usage now goes beyond that usage and companies have taken up to blogg (...)
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Rescooped by Tom Pick from Content Marketing, Curation, Social Media & SEO
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The Next Big Thing in Marketing Technology: the Content Marketing Stack

The Next Big Thing in Marketing Technology: the Content Marketing Stack | Web Presence Optimization | Scoop.it

You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com.


Via Guillaume Decugis
Tom Pick's insight:

Yes this is coming, but as pointed out in Rebecca's piece, all of the current offerings are disconnected pieces with different UIs and immature focus yet at this point.

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Guillaume Decugis's curator insight, May 20, 2014 2:31 PM

The Content Marketing landscape is maturing: still fragmented within many vendors, there's now a consensus from analysts on how to look at the various fields of content marketing. From creation, to curation & aggregation, to optimization, analytics, audience targeting and distribution, workflow, etc... Altimeter's Rebecca Lieb defines layers of what she says will become the future major stack of enterprise software.


Her typology is not very different from the one in this infographic by Scripted: in both cases, content creation and content curation are seen as the core pillars of the ecosystem showing how major content curation has become for content marketers.


Content is king.

Tom Pick's comment, May 21, 2014 8:41 AM
Rebecca's piece is excellent (as usual), but her second diagram has some issues. Among them: content creation is at the bottom - 4 tiers below audience targeting? No, content can't be (effectively) created without an understanding of the audience first.