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The New Market for Social Media Consultants

The New Market for Social Media Consultants | Web Presence Development | Scoop.it
The new, hot market for social media consultants may be helping organizations use social media internally.
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Social Media News for Individuals, Small biz, & Startups. Build Your Brand... Enhance Your Web Presence.
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What Spending $252,000 On Conversion Rate Optimization Taught Me

What Spending $252,000 On Conversion Rate Optimization Taught Me | Web Presence Development | Scoop.it
Tweet Tweet Over the last year and a half I spent a total of $252,000 on conversion rate optimization. That money was used to hire 3 firms: Conversion Rate Experts, Digital Telepathy, and Conversion XL.

 

All 3 firms produced a positive return on investment, but if I knew what I know now, I would have made a lot more money. Although conversion rate optimization (CRO) in it’s simplest form is finding out why your website visitors aren’t converting into customers… and then fixing it, there is a lot more to it.

 

Here’s what I learned by spending $252,000:

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A Step-by-Step Guide to Flawless On-Page SEO [Free Template]

A Step-by-Step Guide to Flawless On-Page SEO [Free Template] | Web Presence Development | Scoop.it
Reference this step by step guidance for on-page SEO through the use of a free Excel optimization template.
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20 LinkedIn Tips for B2B Social Media Success | Social Media B2B

20 LinkedIn Tips for B2B Social Media Success | Social Media B2B | Web Presence Development | Scoop.it
Personal Profiles


1. Use a professional-looking photo that is tight and well-lit with limited background distractions. (Source)


2. Customize your website listings. (Source)


3. Use LinkedIn to follow up after other communications. (Source)


4. Teach LinkedIn strategy and tactics to your employees. (Source)


5. Endorse others first and endorse fairly. (Source)
Company Pages


6. Choose keywords in your company description that your potential customers might look for. (Source)


7. Target your posts by Industry or Location. (Source)


8. Build followers for your LinkedIn company page. (Source)


9. Amplify through your network. (Source)


10. Monitor and focus your efforts. (Source)


Networking


11. Use “Tags” to categorize your connections. (Source)


12. When you think it could benefit your business, ask your contacts for introductions to their contacts. (Source)


13. Understand the psychological needs of people on LinkedIn when connecting with them. (Source)


Groups


14. Have sales reps join industry and local LinkedIn Groups. (Source)


15. The best groups have discussion topics that do not always begin with blog article links. (Source)


16. Send messages to a large number of people for free. (Source)
Lead Generation


17. Target searches for keywords you’ve identified as central to your business. (Source)


18. Create free banners on your products/services page. (Source)
LinkedIn Advertising


19. Each element must attract the audience you’re targeting and inspire people to click on the ad. (Source)


20. Create a special landing page just for LinkedIn ads. (Source)

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60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic]

60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic] | Web Presence Development | Scoop.it
We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media, how mobile is transforming marketing, and the importance of user-generated content.

 

But we've rarely written about how all three of these concepts are working together to change the world of marketing.

 

That's why we're pretty glad Symphona Teleca took on the task in this data-packed infographic, "The Meaning of Like," about the way smart devices and social analytics are completely transforming the retail space. Take a look at some eye-opening data about how shoppers are using social media and mobile devices, and how that is completely changing the way retailers market their products. Or at least, how it should be changing retail marketing!

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Is Your Facebook Page in Danger of Deletion? Save Your Fans in 6 Steps : @ProBlogger

Is Your Facebook Page in Danger of Deletion? Save Your Fans in 6 Steps : @ProBlogger | Web Presence Development | Scoop.it
This guest post is by James Dunworth of the Ashtray Blog. On the 28th August, shortly after getting our 14,000th ...
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Outrageous Social Media Blunders | MyBeak Social Media

Outrageous Social Media Blunders | MyBeak Social Media | Web Presence Development | Scoop.it
What does Ashton Kutcher, Ragu and Anthony Weiner have in common? They have all made significant social media blunders.
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Why you should never, ever use a question mark on Twitter or LinkedIn (infographic)

Why you should never, ever use a question mark on Twitter or LinkedIn (infographic) | Web Presence Development | Scoop.it
Is it best to share on Tuesday or Thursday? Does it matter if your tweet is 15 words or 25? And does using a question mark really reduce your chances of viral growth?
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Why We're Glad Facebook is Deleting Fake Likes

Why We're Glad Facebook is Deleting Fake Likes | Web Presence Development | Scoop.it
The top 5 reasons we're glad Facebook is taking steps to remove fake likes from the social media network.
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Social Search and Social Résumés: The Flaws of the Bing-Klout Integration | Business 2 Community

Social Search and Social Résumés: The Flaws of the Bing-Klout Integration | Business 2 Community | Web Presence Development | Scoop.it
Last week, news broke that the search engine Bing and the polarizing social-influence-measurement site Klout entered into a partnership to improve social...
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Insights Into the Hot Trend of Social Media Content Curation | Jeffbullas's Blog

Insights Into the Hot Trend of Social Media Content Curation | Jeffbullas's Blog | Web Presence Development | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
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10 “Must Know” Features on LinkedIn | Business 2 Community

10 “Must Know” Features on LinkedIn | Business 2 Community | Web Presence Development | Scoop.it
LinkedIn serves as the world’s largest professional network online with more than 175 million members. The opportunities the site offers its users is continually growing.


LinkedIn can be used and leveraged by everyone. Unfortunately, LinkedIn is often seen simply as a tool for those seeking employment. But the social network has become so much more than that – offering a platform for sales executives and entrepreneurs to connect with a variety of opportunities. So: If you or your company isn’t using LinkedIn yet, what are you waiting for?


LinkedIn’s benefits are known worldwide with two new members joining each second… and there are two more… and two more…

You get the point – LinkedIn is growing and expanding at breakneck speed, and its features are improving as well. Below is a top-10 glossary on “must know” LinkedIn features.

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7 Tips to Start Making Meaningful Connections on LinkedIn

7 Tips to Start Making Meaningful Connections on LinkedIn | Web Presence Development | Scoop.it
1 – Speak Human

 

Have you ever gotten a phone call, answered it, and realized it was a pre-recorded message? Believe me, I know from experience that no matter how many times you yell back at the recording, it wont respond (or stop talking).

 

2 – Connect With Clients

 

Take advantage of the existing team that you have within your organization. Connecting with customers and following their company updates on LinkedIn is a fantastic opportunity to stay up to date on any changes within the organization, and learn more about the individuals that you work with.

 

3 – Share Notable Accomplishments

 

Even though we’ve discussed the dangers of blatant brand boasting, there is an opportunity to utilize LinkedIn to share information on company accomplishments. Say your team broke a record or goal you set for yourself, hired a new rock star employee, or participated in a community event that you would like to share.

 

4 – When Connecting, See Who You Know In Common

 

How did you meet your circle of friends? One might venture to guess that some of them were friends of friends who were introduced to the group, and eventually you exchanged phone numbers and began seeing them more often (after a strict screening of course).

 

5 – Don’t Underestimate the Power of Groups

 

LinkedIn Groups and LinkedIn Answers contain a wealth of insight for individuals and businesses. Based on your profile preferences and connections, LinkedIn has a list of “Groups You May Like” that can be accessed directly from the “Groups” tab within LinkedIn.

 

6 – Give & Ask For Meaningful Recommendations

 

Think of LinkedIn Recommendations as a place to display your trophies. What do you have to show for all of your hard work?

Say you work for a sales company and just landed a huge deal for one of your clients. Of course you’re looking forward to the commission you’ll get off of closing a new customer, but you’re also going to thrive from the positive feedback your client shares with you.

 

7 – Use New LinkedIn Endorsements

 

LinkedIn’s new Endorsements feature allows uses to recognize connections for a particular skill set or area of expertise. It's as simple as clicking a button, or recommending a short phrase. If you’re looking for an easy way to shine a light on the professionals in your network, endorse via this new LinkedIn feature.

 

Summary

 

What do all of these tips teach us (other than how to professionally network like a pro)? Whatever your goals for professional networking may be, you have to give to get.

 

If you’re going to invest the time in utilizing a platform like LinkedIn, do it right. And remember, shouting at your potential customers via social networking can ruin any future you might have with them.

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The Complete Beginner's Guide To Web Analytics

The Complete Beginner's Guide To Web Analytics | Web Presence Development | Scoop.it

If you’re like us and you’re obsessed with keeping track of your stats then you will want to know all the best analytics tools, which is why we’ve put together this in-depth list of all the best ones out there. While Google Analytics (GA) is the first stop for many and we certainly suggest you start there, the landscape is changing to include real-time apps and mobile and there are some great apps to take advantage of those trends.


The beauty of all these tools is that they are very easy for beginners to install and get to know and we’d certainly suggest that anybody with an online business or looking to get involved in online marketing get learning these tools as quickly as possible.


Contents


1) Some Google Analytic Basics
2) Google Analytics On Mobile
3) Real-Time Analytics
4) Mobile Tracking Tools
5) iPad App Reports
6) Google & Web Analytic Reports

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6 Ways to Increase the Marketing Effectiveness of your Facebook Page - Infographic | Jeffbullas's Blog

6 Ways to Increase the Marketing Effectiveness of your Facebook Page - Infographic | Jeffbullas's Blog | Web Presence Development | Scoop.it
Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network.
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The New Market for Social Media Consultants

The New Market for Social Media Consultants | Web Presence Development | Scoop.it
The new, hot market for social media consultants may be helping organizations use social media internally.
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Just 38% of companies have a content marketing strategy: report

Just 38% of companies have a content marketing strategy: report | Web Presence Development | Scoop.it
While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12 months, just 38% currently have a defined strategy in place.
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The Social Media Marketing Blog: A New Twist on Content

The Social Media Marketing Blog: A New Twist on Content | Web Presence Development | Scoop.it

Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. If you haven't been following the Oreo Daily Twist, you've been missing out on a goldmine of creativity, humor and cultural awareness.

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How Do You Afford To Start A Business? » Brass Tacks » Business Ownership » Featured » professional development » Brass Tack Thinking

How Do You Afford To Start A Business? » Brass Tacks » Business Ownership » Featured » professional development » Brass Tack Thinking | Web Presence Development | Scoop.it
My current firm, SideraWorks, is my second adventure into owning a company and being in business for myself. Whenever that comes up in conversation, at an event or something else, I inevitably get asked “how” I did it.
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Universities are failing at teaching social media - Fortune Tech

Universities are failing at teaching social media - Fortune Tech | Web Presence Development | Scoop.it
Social networking may have been born in a dorm room.  But when it comes to equipping students with the social media skills demanded by today’s jobs, colleges are failing miserably.
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