The connected vehicle is leading the automotive industry to its most significant innovation phase since the creation of the automobile itself.
What if large groups of people could go beyond ridesharing – replacing traditional car ownership altogether through on-demand access to the cars they want: a convertible in the summer, an SUV for winter ski trips?
What if driving skills could be computed as a score that warned us of bad drivers nearby – real time, on the road – also enabling navigation systems to offer safer alternative routes? Imagine if we could get rid of traffic jams and accidents altogether. Or how about if our cars picked up our groceries on their own – and dropped us off at the airport like a self-contained limo service?
What if automakers could subsidize our car purchases by working with telecommunications and other companies that want to capitalize on the lifetime revenue opportunity of a connected driver? Consider also the possibilities for insurance providers to charge higher premiums (for those who drive their cars themselves), or for local governments to monitor personal CO2 usage (in exchange for not taxing or tolling public roads).
BY THILO KOSLOWSKI
04 Jan 2013