Web of Things
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Web of Things
How wirelessly connecting objects to the Internet can help organisations anticipate change.
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Using Visual Recognition to Tap into the Consumer Mindset

Using Visual Recognition to Tap into the Consumer Mindset | Web of Things | Scoop.it

"Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand."

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"Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third party data, contextual data like location, and universal sign-in profiles. All of these allow increasingly relevant interactions to follow a consumer across apps and the mobile web, all while waiting for the right moment. While interesting, however, this is not what I am talking about. This is just a refinement of existing approaches to targeting. It’s nothing new."

 

"What I’m talking about is giving consumers control, a tool that allows them to quickly and easily learn something about a specific product or service. I’m talking using our smartphones to create intuitive gateways that bridge the real world with related digital experiences. Whether you call it Web 3.0 or the “internet of things,” this is what mobile is all about and I believe visual recognition technology will play a key role in making it happen."

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Digital Bottle Cap Augurs The Internet Of Alcohol-Based Things

Digital Bottle Cap Augurs The Internet Of Alcohol-Based Things | Web of Things | Scoop.it

London-based Work Club’s latest project offers a chance to start an evening out on the town with friends with, quite literally, a bang.


London-based Work Club’s latest project offers a chance to start an evening out on the town with friends with, quite literally, a bang. The digital agency’s new work for Strongbow Gold Cider is a digitally connected bottle cap called StartCap which when flipped becomes a trigger for something to happen--anything from automatically checking you into Foursquare to activating a spotlight or firing a glitter cannon.

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