The former director of Apple's Siri is taking Samsung's version of the artificial intelligence system to the next level. Luc Julia, vice president and innovation fellow at Samsung's Open Innovation Center in Menlo Park, Calif., demonstrated SAMI (Samsung Architecture for Multimodal Interactions), the Siri-like system central to Samsung's Internet of Things (IoT) strategy, at the MEMS Executive Congress 2013 in Napa, Calif., Nov. 7-8.
SAMI is an interactive artificial intelligence (AI) similar to Apple's Siri that Julia helped develop when at Apple. Samsung's SAMI, however, goes far beyond Apple's Siri by aggregating sensor data from all types and brands of IoT devices in the cloud. The open system will then allow Samsung ecosystem partners -- some financed by a $100 million accelerator fund -- to perform deep analytics on that data before sending smart advice back to users.