"As more and more inanimate objects start to develop data and intelligence as they connect to each other, a network of autonomous interactions will emerge. In the future, our devices will be able to manage, analyze, report, predict, forecast, and more — while humans experience their days more intelligently and efficiently. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data, intelligence, and computing power are distributed, ubiquitous, and networked. We’re seeing a variety of market forces — from sensor, data capture, and a computing processor — empower this world for consumers and organizations alike. Who will deliver the content for and based on these interactions? Who will manage the data that arises? Understanding the intersection between physical and digital, while discerning signal from noise will become base-level survival skills for organizations."
The Sentient World Meets Marketing - via Rebecca Lieb
The sentient world is no a radical future vision, it’s present reality. Readily available technologies such as smartphones, Google Goggles (and soon, Glass), augmented reality (AR), smart keys and fobs, even laptops make it increasingly easy to apply layers of content, images and information on top of object, products, and places. And at the same time, to view and experience these additional layers of content. Technology developments will soon enable more and more objects to become sentient, as Corning so elegantly depicted in its highly successful A Day Made of Glass Video.
Also see Brian Solis' presentation at Le Web about the Human API and Internet of Things (via G+ Social Business)