International tourist arrivals grew by 5% in 2013, reaching a record 1,087 million arrivals, according to the latest UNWTO World Tourism Barometer.
Despite global economic challenges, international tourism results were well above expectations, with an additional 52 million international tourists travelling the world in 2013.
Demand for international tourism was strongest for destinations in Asia and the Pacific (+6%), Africa (+6%) and Europe (+5%). The leading sub-regions were South-East Asia (+10%), Central and Eastern Europe (+7%), Southern and Mediterranean Europe (+6%) and North Africa (+6%).
For 2014, UNWTO forecasts 4% to 4.5% growth. 2014 regional prospects are strongest for Asia and the Pacific (+5% to +6%) and Africa (+4% to +6%), followed by Europe and the Americas (both +3% to +4%). In the Middle East (0% to +5%) prospects are positive yet volatile.
E’ da poco uscito il report “ The European Digiatl NTO Benchmark” redatto da Tourism Think Tank, che ha analizzato, sulla base di alcuni parametri, le pratiche online di alcune destinazioni turistiche.
Usare i dati sociali dei clienti nella strategia di E-Mail Marketing per il tuo Hotel, aiuta a vendere. L’e-mail è un evergreen che non conosce crisi. Ne parlavo un anno fa in questo articolo sullo stato di salute dell'email marketing nel 2012.
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