Web Marketing Turistico
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Web Marketing Turistico
Informazioni e News dal mondo del Web Marketing Turistico http://www.antoniomaresca.com
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Strumenti Digitali. Partiamo con il piede giusto: strategia e contenuti

 

MIRIAM BERTOLI - Strumenti Digitali http://www.peremiliaromagna.it 29 maggio 2014 Bologna 


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Mary Meeker's 2014 Internet trends report and its relevance to travel - Tnooz

Mary Meeker's 2014 Internet trends report and its relevance to travel - Tnooz | Web Marketing Turistico | Scoop.it
Analyst Mary Meeker released her 2014 State of the Internet report yesterday, and we looked at the most relevant trends for travel and mobile.
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Priceline's Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013

Priceline's Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013 | Web Marketing Turistico | Scoop.it
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]

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Top 5 Marketing Trends in Hotel Hospitality Industry in 2014

Top 5 Marketing Trends in Hotel Hospitality Industry in 2014 | Web Marketing Turistico | Scoop.it
Know more about the latest 5 marketing trends in hospitality industry in 2014.
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Mobile Travel Sales to Increase 60% in 2014

Mobile Travel Sales to Increase 60% in 2014 | Web Marketing Turistico | Scoop.it

As more consumers adopt advanced mobile devices, mobile travel bookings are beginning to boom, according to new figures from eMarketer. US mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.

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Hotel Marketing & Innovations, WIHP Benchmark April 2014

Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. In April you will discover interesting social travel initiatives, inspiring hotel's websites and latest technology news of our industry. Curated by @Sébastien FELIX


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Trends per Travel Agents for hotel marketing in 2014

Trends per Travel Agents for hotel marketing in 2014 | Web Marketing Turistico | Scoop.it
Benchmark Hospitality International®, a leading U.S.-based hospitality management company, announces the "Top Ten Travel Trends for 2014" as observed through a survey of the company’s extensive database of professional travel agents. In a Benchmark-commissioned study, over 20,000 travel professionals were provided a comprehensive survey on consumer and business travel in 2014, for review and submission to an independent market research firm for compilation and analysis. Hospitality industry experts domestically and internationally, Benchmark introduced two of the hotel industry’s newest consumer brands in February: the Personal Luxury Resorts & Hotels® and the Benchmark Resorts & Hotels® collections.
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Usa Google Plus per migliorare la tua attività di webwriter

Usa Google Plus per migliorare la tua attività di webwriter | Web Marketing Turistico | Scoop.it

Esatto. Google Plus è perfetto per la tua attività di webwriter o blogger freelance, e non solo per migliorare la strategia di un'azienda.


Via Nicola Carmignani
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Come sconfiggere Tripadvisor

Come sconfiggere Tripadvisor | Web Marketing Turistico | Scoop.it
In seguito al nostro articolo “Perché vi fate marchiare da TripAdvisor?”, Roberta Corradin ci ha replicato dal suo nuovo punto…
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Max Rocca's curator insight, April 6, 2014 5:59 PM

forse l'anonimato di Tripadvisor ha le ore contate? Diciamo che ormai la credibilità di Tripadvisor non è più così credibile...leggete cosa è avvenuto a questa ristoratrice...

Voi come la pensate? 

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Hotel e Web Marketing Turistico [E Book GRATIS]

Hotel e Web Marketing Turistico [E Book GRATIS] | Web Marketing Turistico | Scoop.it
InFUSO di Web Marketing per HOTEL Come migliorare l’efficacia delle attività online delle strutture ricettive [2° edizione - apr 2014] Raccolta di consigli pratici [in 150 pagine] di Web Marketing Turistico. [Aggiornamento aprile 2014] L'ebook (...
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A New Geo-Tagged Storytelling Site Might Be The Ultimate Travel Tool

A New Geo-Tagged Storytelling Site Might Be The Ultimate Travel Tool | Web Marketing Turistico | Scoop.it
How do we discover new cities to visit? How do we remember where we've been? With all the tools at our fingertips, I'd still argue it's actually not all that easy. Hi, which just opened to the public today, is a beautifully designed way to find, share, and tell stories about places.

Via Gregg Morris
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Cathryn Wellner's curator insight, March 26, 2014 10:02 PM

Good one, Gregg Morris!

Geek Girl Travel's curator insight, March 27, 2014 12:37 AM

Oooh, I an going to try this!

Tony Hall's curator insight, March 27, 2014 9:44 PM

This really quite cool. I haven't investigated the privacy aspect of using Hi but it looks simple to use. I'm heading heading to Siem Reap on Sunday so I will start to use it there:)

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New Research Reveals Official Visitor Guides Valuable, also deliver High Value Visitors

New Research Reveals Official Visitor Guides Valuable, also deliver High Value Visitors | Web Marketing Turistico | Scoop.it

Yes, it’s true that nearly 70% of all travelers do not even use an “official” visitor guide from a DMO, but the ones who do use them are money in the bank for destinations.

Two new major studies on the role and effectiveness of Official Visitor Guides have just been released, and the findings are enlightening and insightful.  One study, conducted by Temple University Laboratory for Tourism and eCommerce, includes 5 State and 5 City DMO’s from various parts of the United States, and the other commissioned by the Western Association of CVB’s and conducted by Destination Analysts samples 11 CVB’s in the Western US. Both studies included varying budget size DMO’s from large to small. Only one DMO participated in both studies.  Madden Media helped underwrite the cost of both studies.

- See more at: http://www.destinationmarketing.org/blog/new-research-reveals-official-visitor-guides-valuable-also-deliver-high-value-visitors#sthash.FfGulrne.dpuf


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Facebook speaks: how engagement in travel is evolving - Tnooz

Facebook speaks: how engagement in travel is evolving - Tnooz | Web Marketing Turistico | Scoop.it
Facebook head of travel Lee McCabe recently talked by phone with Tnooz about travel industry trends in social marketing and transactions.
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4 Awesome Google Analytics Dashboards You’ll Love

4 Awesome Google Analytics Dashboards You’ll Love | Web Marketing Turistico | Scoop.it
There seems to be an analytics craze in the marketing arena these days, for good reason. After all, the shift toward digital has made marketing more quantifiable than ever. With so many different ana…

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Hotel sempre più connessi con Wi-fi gratuito | Data Manager Online

Hotel sempre più connessi con Wi-fi gratuito | Data Manager Online | Web Marketing Turistico | Scoop.it
Roma, Firenze, Napoli sono le città italiane con la più alta percentuale di hotel che offrono free Wi-Fi. Romania (99%), Polonia (98%) e Slovacchia (98%) sono i Paesi con il maggior numero di hotel con free Wi-Fi. Eè quanto emerge da una ricerca KAYAK
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10 Latest Marketing Trends in Hotel Hospitality Industry in 2014

10 Latest Marketing Trends in Hotel Hospitality Industry in 2014 | Web Marketing Turistico | Scoop.it
Know more about the latest, current and upcoming top 10 marketing trends in hospitality industry in 2014 from Patricia Etchehun, General Manager of Axent.
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How to Get Your Blog Post Shared 1000 Times - Canva

How to Get Your Blog Post Shared 1000 Times - Canva | Web Marketing Turistico | Scoop.it

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


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Startup pitch: HipTraveler is doggedly chasing a visual way to plan trips

Startup pitch: HipTraveler is doggedly chasing a visual way to plan trips | Web Marketing Turistico | Scoop.it
HipTraveler.com is a trip-planning startup based in Los Angeles. Its distinctive hallmarks are its user interface, which emphasizes visuals, and its aggressive use of partner data feeds (APIs), which streamline research and booking.
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Come risolvere i problemi della tua Mappa Google | Hotel 2.0

Come risolvere i problemi della tua Mappa Google | Hotel 2.0 | Web Marketing Turistico | Scoop.it
Non riesci a risolvere un problema per la tua mappa Google? Leggi questo articolo per scoprire come puoi risolvere il problema della tua mappa.
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The Customer Journey to Online Purchase

The Customer Journey to Online Purchase | Web Marketing Turistico | Scoop.it

How do different marketing channels affect customer purchase decisions?A study by Google based on Google Analytics, Q4 2012.  Looking at 130 million conversions through e-commerce. Note that the purchase paths in this report are each based on interactions with a single ecommerce advertiser.

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Frédéric Pressac's curator insight, March 10, 2015 6:42 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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Officina Turistica | Marketing Turistico: La banale semplicità del turismo.

Officina Turistica | Marketing Turistico: La banale semplicità del turismo. | Web Marketing Turistico | Scoop.it
Web Social Media Marketing turistico
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L'Email Marketing per il Turismo fatto per i Turisti [ after #ShortMaster ] | Hotel 2.0

L'Email Marketing per il Turismo fatto per i Turisti [ after #ShortMaster ] | Hotel 2.0 | Web Marketing Turistico | Scoop.it
Leggi e condividi l'infografica di MailUp per creare ed inviare newsletter di successo per la tua struttura alberghiera: Iscriviti inoltre al Webinar del
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Le nuove pagine Facebook per hotel

Le nuove pagine Facebook per hotel | Web Marketing Turistico | Scoop.it

Finalmente i primi aggiornamenti ci permettono di capire quali siano le differenze più lampanti per le nuove pagine Facebook per hotel. In questo post elencheremo alcuni aspetti che ci hanno colpito, cercando di spiegarne gli eventuali risvolti positivi.


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Ho scaricato l'eBook di MailUp!

Ho scaricato l'eBook di MailUp! | Web Marketing Turistico | Scoop.it
Scopri con MailUp l'email marketing per il turismo, fatto per i turisti. Imparerai ad anticipare esigenze (e paure) di chi vuole soggiornare nel tuo albergo.
Antonio Maresca's insight:

Un ebook a cui abbiamo contribuito anche io e Danilo Pontone. Un regalo per l'imminente evento che stiamo organizzando [http://www.shortmaster.it] a cui parteciperà anche MailUp

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The 80 Rules of Social Media

The 80 Rules of Social Media | Web Marketing Turistico | Scoop.it
The inventor of the web as we know it, Sir Tim Berners-Lee said recently that his next mission was “to bring about world peace”. Seriously.

Via Wendy Forbes
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