Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]
As more consumers adopt advanced mobile devices, mobile travel bookings are beginning to boom, according to new figures from eMarketer. US mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.
Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. In April you will discover interesting social travel initiatives, inspiring hotel's websites and latest technology news of our industry. Curated by @Sébastien FELIX
Benchmark Hospitality International®, a leading U.S.-based hospitality management company, announces the "Top Ten Travel Trends for 2014" as observed through a survey of the company’s extensive database of professional travel agents. In a Benchmark-commissioned study, over 20,000 travel professionals were provided a comprehensive survey on consumer and business travel in 2014, for review and submission to an independent market research firm for compilation and analysis. Hospitality industry experts domestically and internationally, Benchmark introduced two of the hotel industry’s newest consumer brands in February: the Personal Luxury Resorts & Hotels® and the Benchmark Resorts & Hotels® collections.
InFUSO di Web Marketing per HOTEL Come migliorare l’efficacia delle attività online delle strutture ricettive [2° edizione - apr 2014] Raccolta di consigli pratici [in 150 pagine] di Web Marketing Turistico. [Aggiornamento aprile 2014] L'ebook (...
How do we discover new cities to visit? How do we remember where we've been? With all the tools at our fingertips, I'd still argue it's actually not all that easy. Hi, which just opened to the public today, is a beautifully designed way to find, share, and tell stories about places.
Yes, it’s true that nearly 70% of all travelers do not even use an “official” visitor guide from a DMO, but the ones who do use them are money in the bank for destinations.
Two new major studies on the role and effectiveness of Official Visitor Guides have just been released, and the findings are enlightening and insightful. One study, conducted by Temple University Laboratory for Tourism and eCommerce, includes 5 State and 5 City DMO’s from various parts of the United States, and the other commissioned by the Western Association of CVB’s and conducted by Destination Analysts samples 11 CVB’s in the Western US. Both studies included varying budget size DMO’s from large to small. Only one DMO participated in both studies. Madden Media helped underwrite the cost of both studies.
Roma, Firenze, Napoli sono le città italiane con la più alta percentuale di hotel che offrono free Wi-Fi. Romania (99%), Polonia (98%) e Slovacchia (98%) sono i Paesi con il maggior numero di hotel con free Wi-Fi. Eè quanto emerge da una ricerca KAYAK
HipTraveler.com is a trip-planning startup based in Los Angeles. Its distinctive hallmarks are its user interface, which emphasizes visuals, and its aggressive use of partner data feeds (APIs), which streamline research and booking.
How do different marketing channels affect customer purchase decisions?A study by Google based on Google Analytics, Q4 2012. Looking at 130 million conversions through e-commerce. Note that the purchase paths in this report are each based on interactions with a single ecommerce advertiser.
Finalmente i primi aggiornamenti ci permettono di capire quali siano le differenze più lampanti per le nuove pagine Facebook per hotel. In questo post elencheremo alcuni aspetti che ci hanno colpito, cercando di spiegarne gli eventuali risvolti positivi.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.