MyTravelResearch has designed a 7-step path to purchase model that is used by organisations such as Tourism Australia, major hotel chains, cruise companies and research group TNS. This model differs from most path to purchase models in that it recognises that for travel, the first purchase point is not your last and includes decisions both en route and in destination. It also recognises that what you do on your trip may influence my travel decisions as well as your own future ones. In 2012, 27% of international visitors to Australia on average were using their mobile in destination, with around 12% using a tablet. This trend is seen quite widely across markets - both mature (UK, Germany and US) and high growth emerging markets (Indonesia, Brazil).
The need to get to information quickly means consumers expect it to be freely available. Vouchercloud has put together an infographic on Wi-Fi covering numerous sectors and drawing data from a huge range of sources. There are 58 million wifi hotspots in the world - one for every 117 people - but by 2018, there will be one for every 20 people. In the US, 73% of consumers say they would rather give up alcohol than wifi and 70% in India say the same. Such is the thirst for rapid access to information that consumers expect pages to load in two seconds (47%), abandon a page if it takes three seconds or more (40%), and tell friends about a bad online experience (44%). Find out more in the infographic above.
L’Architettura delle Informazioni del sito web: cos’è e a cosa serve Pensa se dovessi entrare in una biblioteca che contiene 1.000.000 libri ma non è organizzata secondo i comuni criteri di una biblioteca (codice libro, scaffale, autore, ecc.)…...
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters.
“Hotel Marketing” è una risorsa straordinaria in grado di offrire a qualunque Direttore di albergo le istruzioni da seguire passo dopo passo per moltiplicare i propri clienti da Internet. Danilo Pontone ha realizzato una vera e propria Bibbia dell’Hotel Marketing con oltre 250 pagine di tecniche innovative in grado trasformare il sito Web di un albergo in uno strumento per fare business ad alto livello. “Hotel Marketing” è il libro che tutti i consulenti ed agenzie di Web marketing turistico dovrebbero tenere accanto al proprio PC. Ecco le 5 ragioni che rendono questo libro lo strumento più efficace ed esaustivo per rendere il sito di un albergo la più grande risorsa di business in mano al Direttore. Acquistando “Hotel Marketing”: 1. Imparerai a scegliere la piattaforma giusta per il tuo sito ed il sistema di booking più corretto 2. Saprai come applicare tutte le strategie SEO ed Adwords più avanzate del Web marketing turistico 3. Conoscerai tutti i segreti dell’email marketing per aumentare e fidelizzare i tuoi clienti 4. Imparerai ad usare Facebook, Twitter e Google Plus come facilitatori di business 5. Saprai infine come migliorare la tua reputazione online ed evitare gli errori più comuni sui siti di recensione. Acquista ora “Hotel Marketing”, la risorsa più innovativa nel digital marketing turistico.
Il Master prevede una metodologia didattica basata su lezioni frontali, esercitazioni e lavori in gruppo. I corsi sono articolati in stretta successione per consentire ai partecipanti di approfondire, di volta in volta, un singolo ambito disciplinare assicurando un efficace avanzamento del percorso didattico. Il Master ha una durata di 12 mesi (pausa estiva luglio e agosto)per complessivi 17…
UNWTO Tourism Highlights is a World Tourism Organization publication, which aims to provide an overview of international tourism trends during the year prior to its date of publication. For individual countries and territories it reflects data as reported by national or international institutions up until May 2014. For information on current short-term tourism data and trends, please refer to the UNWTO World Tourism Barometer at: mkt.unwto.org/en/barometer.
It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories.
The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?
No, Ritz-Carlton is referring to the probably apocryphal anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.
You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.
Now, if only you could figure out your return on investment
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