It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories.
The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?
No, Ritz-Carlton is referring to the probably apocryphal anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.
You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.
Now, if only you could figure out your return on investment
Roma, Firenze, Napoli sono le città italiane con la più alta percentuale di hotel che offrono free Wi-Fi. Romania (99%), Polonia (98%) e Slovacchia (98%) sono i Paesi con il maggior numero di hotel con free Wi-Fi. Eè quanto emerge da una ricerca KAYAK
HipTraveler.com is a trip-planning startup based in Los Angeles. Its distinctive hallmarks are its user interface, which emphasizes visuals, and its aggressive use of partner data feeds (APIs), which streamline research and booking.
How do different marketing channels affect customer purchase decisions?A study by Google based on Google Analytics, Q4 2012. Looking at 130 million conversions through e-commerce. Note that the purchase paths in this report are each based on interactions with a single ecommerce advertiser.
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters.
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]
As more consumers adopt advanced mobile devices, mobile travel bookings are beginning to boom, according to new figures from eMarketer. US mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.
Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. In April you will discover interesting social travel initiatives, inspiring hotel's websites and latest technology news of our industry. Curated by @Sébastien FELIX
Benchmark Hospitality International®, a leading U.S.-based hospitality management company, announces the "Top Ten Travel Trends for 2014" as observed through a survey of the company’s extensive database of professional travel agents. In a Benchmark-commissioned study, over 20,000 travel professionals were provided a comprehensive survey on consumer and business travel in 2014, for review and submission to an independent market research firm for compilation and analysis. Hospitality industry experts domestically and internationally, Benchmark introduced two of the hotel industry’s newest consumer brands in February: the Personal Luxury Resorts & Hotels® and the Benchmark Resorts & Hotels® collections.