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The Human Brochure - Canberra

We're giving 500 people a free weekend in our nation's capital to help create a human brochure.
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Web Marketing Turistico
Web Marketing Turistico
Informazioni e News dal mondo del Web Marketing Turistico http://www.antoniomaresca.com
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Rescooped by Antonio Maresca from Usages web et mobiles, tendances et comportements d'achat
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[Etude] Comment le mobile impacte le marché digital du tourisme

[Etude] Comment le mobile impacte le marché digital du tourisme | Web Marketing Turistico | Scoop.it
En France, seuls 6% des vols sont réservés sur mobile, contre 31% pour la Chine.

Via Sébastien Carensac
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Dear hoteliers, the future of guest experience is NOT all about technology

Dear hoteliers, the future of guest experience is NOT all about technology | Web Marketing Turistico | Scoop.it
The latest gold rush by hoteliers in the hospitality sector is being caused by technology.
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Where do Direct Bookings come from 2014 - WIHP - Hotel Marketing Agency

Where do Direct Bookings come from 2014 - WIHP - Hotel Marketing Agency | Web Marketing Turistico | Scoop.it
A four year study of where direct bookings for hotels come from. Survey of tens of thousands of hotel guests to determine how they found the hotel.
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Marco Favero's curator insight, September 22, 2014 10:34 AM

aggiungi la tua intuizione ...

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Architetti Ingegneri e siti web degli Hotel: l’informazione che conta!

Architetti Ingegneri e siti web degli Hotel: l’informazione che conta! | Web Marketing Turistico | Scoop.it
L’Architettura delle Informazioni del sito web: cos’è e a cosa serve Pensa se dovessi entrare in una biblioteca che contiene 1.000.000 libri ma non è organizzata secondo i comuni criteri di una biblioteca (codice libro, scaffale, autore, ecc.)…...
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Social Media Challenges in Destination Marketing

Social Media Challenges in Destination Marketing | Web Marketing Turistico | Scoop.it
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters.

Via Maria Cristina Terenzio
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Hashtag in ambito turistico: alcuni tool e consigli

Hashtag in ambito turistico: alcuni tool e consigli | Web Marketing Turistico | Scoop.it
I viaggiatori vogliono vivere sempre di più esperienze autentiche relative al luogo di destinazione. Grazie ai social network i viaggi sono oggi “conversaz
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Facebook per albergatori. Come ottimizzare la pagina del proprio hotel

Facebook per albergatori. Come ottimizzare la pagina del proprio hotel | Web Marketing Turistico | Scoop.it
#ParolaAllEsperto Antonio Maresca che spiega agli hotelier come usare al meglio la pagina Facebook della propria struttura
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The OTA Billboard Effect by Darlene Rondeau of Leonardo

The OTA Billboard Effect by Darlene Rondeau of Leonardo | Web Marketing Turistico | Scoop.it
Everyone seems to be weighing in on whether or not the infamous “billboard effect” still exists and to what extent. I believe it's getting stronger.

Via WIHPhotel
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WIHPhotel's curator insight, June 20, 2014 6:18 AM

What hotel marketers need to be doing is asking how they can leverage the billboard effect to the best of its ability: what story is your hotel expressing to travel shoppers online? Does your hotel story connect with travelers and make them want to find out more, ensuring they visit your website or social media pages?

Frédéric Pressac's curator insight, March 10, 6:38 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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Trasformare una pagina da Google Plus Business in Local, ora si può

Trasformare una pagina da Google Plus Business in Local, ora si può | Web Marketing Turistico | Scoop.it
Collegare una scheda Google+ Business che non sia di tipo Local con Google Maps? Finalmente è possibile trasformare una scheda G+ Business in G+ Local.
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Strumenti Digitali. Partiamo con il piede giusto: strategia e contenuti

 

MIRIAM BERTOLI - Strumenti Digitali http://www.peremiliaromagna.it 29 maggio 2014 Bologna 


Via Stefano Principato
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Mary Meeker's 2014 Internet trends report and its relevance to travel - Tnooz

Mary Meeker's 2014 Internet trends report and its relevance to travel - Tnooz | Web Marketing Turistico | Scoop.it
Analyst Mary Meeker released her 2014 State of the Internet report yesterday, and we looked at the most relevant trends for travel and mobile.
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Priceline's Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013

Priceline's Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013 | Web Marketing Turistico | Scoop.it
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]

Via Thomas Yung
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Top 5 Marketing Trends in Hotel Hospitality Industry in 2014

Top 5 Marketing Trends in Hotel Hospitality Industry in 2014 | Web Marketing Turistico | Scoop.it
Know more about the latest 5 marketing trends in hospitality industry in 2014.
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Content Marketing per il Turismo: Diventa il Nuovo Google - BIT2015

Come diventare il punto-di-riferimento nella tua nicchia creando contenuti di valore memorabili, pratici ed immediatamente utili, senza scrivere nulla di nuov…
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Marco Favero's curator insight, February 17, 10:46 AM

aggiungi la tua intuizione ...

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Master in Digital Marketing for Tourism and Events Management

Master in Digital Marketing for Tourism and Events Management | Web Marketing Turistico | Scoop.it
Il Master prevede una metodologia didattica basata su lezioni frontali, esercitazioni e lavori in gruppo. I corsi sono articolati in stretta successione per consentire ai  partecipanti di approfondire, di volta in volta, un singolo ambito  disciplinare assicurando un efficace avanzamento del percorso didattico. Il Master ha una durata di 12 mesi (pausa estiva luglio e agosto)per complessivi 17…
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Rescooped by Antonio Maresca from Turismos alternativos en América Latina
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UNWTO Tourism Highlight 2014 Edition

UNWTO Tourism Highlights is a World
Tourism Organization publication, which aims
to provide an overview of international
tourism trends during the year prior to its
date of publication. For individual countries
and territories it reflects data as reported by
national or international institutions up until
May 2014. For information on current
short-term tourism data and trends, please
refer to the UNWTO World Tourism
Barometer at: mkt.unwto.org/en/barometer.


Via terraLATINA
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Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads

Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads | Web Marketing Turistico | Scoop.it

It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories. 

 

The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?

 

No, Ritz-Carlton is referring to the probably apocryphal  anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 2014 2:15 AM

Smart content marketing campaign and even smarter by crowdsourcing storytelling.

Rescooped by Antonio Maresca from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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#INFOGRAPHIC Reaching Travelers on Facebook

#INFOGRAPHIC  Reaching Travelers on Facebook | Web Marketing Turistico | Scoop.it
One of the most popular topics of discussion on Facebook is travel. People love posting vacation photos, as well as using Facebook’s structured status updates to say where they’re going. Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can target these Facebook users filled with wanderlust.  

Via Wendy Forbes, ALBERTO CORRERA
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Study: Business travelers value reputation

Study: Business travelers value reputation | Web Marketing Turistico | Scoop.it
According to a study presented at HSMAI’s ROC, the sentiment of reviews is the most important factor in business travelers’ booking decisions.
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Rescooped by Antonio Maresca from Better know and better use Social Media today (facebook, twitter...)
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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Web Marketing Turistico | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


Via Mau
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Sybille Pierru's curator insight, June 28, 2014 1:29 PM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 2014 4:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 2014 2:22 PM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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How consumer search and book #hotels across multiple devices [#INFOGRAPHIC]

How consumer search and book #hotels across multiple devices [#INFOGRAPHIC] | Web Marketing Turistico | Scoop.it
Always connected traveller... Multi-device strategy... Omni-channel retailing... Fancy phrases for hotels, but with actually a simple explanation.

Via Maria Cristina Terenzio
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Rescooped by Antonio Maresca from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Marriott Targets LGBT Travelers with Beautiful Photo Campaign

Marriott Targets LGBT Travelers with Beautiful Photo Campaign | Web Marketing Turistico | Scoop.it
Marriott International is launching a beautifully produced ad campaign targeting LGBT travelers, the first large-scale campaign of its kind for the global

Via ALBERTO CORRERA
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4 Awesome Google Analytics Dashboards You’ll Love

4 Awesome Google Analytics Dashboards You’ll Love | Web Marketing Turistico | Scoop.it
There seems to be an analytics craze in the marketing arena these days, for good reason. After all, the shift toward digital has made marketing more quantifiable than ever. With so many different ana…

Via Stefano Principato
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Hotel sempre più connessi con Wi-fi gratuito | Data Manager Online

Hotel sempre più connessi con Wi-fi gratuito | Data Manager Online | Web Marketing Turistico | Scoop.it
Roma, Firenze, Napoli sono le città italiane con la più alta percentuale di hotel che offrono free Wi-Fi. Romania (99%), Polonia (98%) e Slovacchia (98%) sono i Paesi con il maggior numero di hotel con free Wi-Fi. Eè quanto emerge da una ricerca KAYAK
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10 Latest Marketing Trends in Hotel Hospitality Industry in 2014

10 Latest Marketing Trends in Hotel Hospitality Industry in 2014 | Web Marketing Turistico | Scoop.it
Know more about the latest, current and upcoming top 10 marketing trends in hospitality industry in 2014 from Patricia Etchehun, General Manager of Axent.
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