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This ranking is the first installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industr...
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I viaggiatori vogliono vivere sempre di più esperienze autentiche relative al luogo di destinazione. Grazie ai social network i viaggi sono oggi “conversaz
#ParolaAllEsperto Antonio Maresca che spiega agli hotelier come usare al meglio la pagina Facebook della propria struttura
Everyone seems to be weighing in on whether or not the infamous “billboard effect” still exists and to what extent. I believe it's getting stronger.
What hotel marketers need to be doing is asking how they can leverage the billboard effect to the best of its ability: what story is your hotel expressing to travel shoppers online? Does your hotel story connect with travelers and make them want to find out more, ensuring they visit your website or social media pages?
Collegare una scheda Google+ Business che non sia di tipo Local con Google Maps? Finalmente è possibile trasformare una scheda G+ Business in G+ Local.
MIRIAM BERTOLI - Strumenti Digitali http://www.peremiliaromagna.it 29 maggio 2014 Bologna
Analyst Mary Meeker released her 2014 State of the Internet report yesterday, and we looked at the most relevant trends for travel and mobile.
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]
Know more about the latest 5 marketing trends in hospitality industry in 2014.
As more consumers adopt advanced mobile devices, mobile travel bookings are beginning to boom, according to new figures from eMarketer. US mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.
It is predictable that desktop and tablet will decrease in the future but it isn't yet the case. Building a strong and relevant mobile presence should be thought through now.
Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. In April you will discover interesting social travel initiatives, inspiring hotel's websites and latest technology news of our industry. Curated by @Sébastien FELIX
This month we bring you startups such as Duetto Research and Snapshot Travel, amazingly inspiring websites like Pensinsula Hotels and Aquardens, plus new beta advertising solutions and studies.
Benchmark Hospitality International®, a leading U.S.-based hospitality management company, announces the "Top Ten Travel Trends for 2014" as observed through a survey of the company’s extensive database of professional travel agents. In a Benchmark-commissioned study, over 20,000 travel professionals were provided a comprehensive survey on consumer and business travel in 2014, for review and submission to an independent market research firm for compilation and analysis. Hospitality industry experts domestically and internationally, Benchmark introduced two of the hotel industry’s newest consumer brands in February: the Personal Luxury Resorts & Hotels® and the Benchmark Resorts & Hotels® collections.
1. More than 50% of travel agents project a strong growth for hotels.
2. Leisure travel expected to grow 75%
3. Direct bookings seen as the biggest threat to Agents
4. Beaches and sunny destinations seen as top candidates for growth
5. Baby boomers account for nearly 60% of travel agent business
6. Travel Agents are using online reviews more and more
7. Most important is location, second is free WIFI
8. 34% of travel agents use hotel websites to book
9. Mobile websites can make or break Travel Agent bookings
10. Travel Agents want their clients to be serviced well
Esatto. Google Plus è perfetto per la tua attività di webwriter o blogger freelance, e non solo per migliorare la strategia di un'azienda.
In seguito al nostro articolo “Perché vi fate marchiare da TripAdvisor?”, Roberta Corradin ci ha replicato dal suo nuovo punto…
forse l'anonimato di Tripadvisor ha le ore contate? Diciamo che ormai la credibilità di Tripadvisor non è più così credibile...leggete cosa è avvenuto a questa ristoratrice...
Voi come la pensate?
You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.
Now, if only you could figure out your return on investment
Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.
Nice info graphic about tracking impact of Social Media. -Ken
Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.
The next step is to come up with a game plan and define your strategy on how to manage your social media presence.
If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree
Always connected traveller... Multi-device strategy... Omni-channel retailing... Fancy phrases for hotels, but with actually a simple explanation.
Marriott International is launching a beautifully produced ad campaign targeting LGBT travelers, the first large-scale campaign of its kind for the global
There seems to be an analytics craze in the marketing arena these days, for good reason. After all, the shift toward digital has made marketing more quantifiable than ever. With so many different ana…
Roma, Firenze, Napoli sono le città italiane con la più alta percentuale di hotel che offrono free Wi-Fi. Romania (99%), Polonia (98%) e Slovacchia (98%) sono i Paesi con il maggior numero di hotel con free Wi-Fi. Eè quanto emerge da una ricerca KAYAK
Know more about the latest, current and upcoming top 10 marketing trends in hospitality industry in 2014 from Patricia Etchehun, General Manager of Axent.
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Non riesci a risolvere un problema per la tua mappa Google? Leggi questo articolo per scoprire come puoi risolvere il problema della tua mappa.
How do different marketing channels affect customer purchase decisions?A study by Google based on Google Analytics, Q4 2012. Looking at 130 million conversions through e-commerce. Note that the purchase paths in this report are each based on interactions with a single ecommerce advertiser.
An interesting study by Google of the booking path to purchase. From Social being a great tool for awareness, to emails bringing clients to consideration the implication of paid search and direct visits.
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