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What’s So New About Content Marketing? - Business 2 Community

What’s So New About Content Marketing? - Business 2 Community | Web Marketing Trends | Scoop.it

...So if the internet didn’t change the fundamental aspects of content marketing, what did it change?Pretty much everything else.Before the internet, content was one of marketers’ sharpest arrows. Now, in the digital era (i.e., the era of the self-educating buyer), it’s got the precision and power of a nuclear weapon.Next-generation content marketingDigital has changed the way we research, create, target, distribute, promote, and measure our content marketing efforts in many ways, including....


Via Jeff Domansky
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Nice summary of what has and hasn't recently changed in Content Marketing...

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Jeff Domansky's curator insight, June 14, 2013 2:53 PM

Thoughtful reflection on the impact of the Internet on the tradition of content marketing.

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Top 7 social media marketing trends for 2014

Top 7 social media marketing trends for 2014 | Web Marketing Trends | Scoop.it
What social media marketing trends can the industry expect in 2014? Here are the top seven predictions.
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Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report]

Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report] | Web Marketing Trends | Scoop.it

The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their email consumption habits to mobile.


Via Kamal Bennani
Mike Richards's insight:

Mobile opens are now in the majority!

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85 Top Responsive Web Design Tools

85 Top Responsive Web Design Tools | Web Marketing Trends | Scoop.it
As the mobile market continues to grow, demand for responsive website design intensifies. This has introduced a new set of tools, 10 of which we've listed below, to help lay out, design, code and p...

Via Gacik Design, AlexaMobile - Web & Mobile Tools For Developers
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25 Mind Blowing Email Marketing Stats - Salesforce Blog

25 Mind Blowing Email Marketing Stats - Salesforce Blog | Web Marketing Trends | Scoop.it

Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

 

Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message.

 

So hold on to your coffee mugs; we've got 25 awe-inspiring email marketing statistics. Check them out: 


Via Meg Appleby
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Google Makes Non-Desktop SEO an Absolute Necessity

Google Makes Non-Desktop SEO an Absolute Necessity | Web Marketing Trends | Scoop.it
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.

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Bonnie Burns's curator insight, June 18, 2013 12:00 PM

Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.

PebeJot's curator insight, June 19, 2013 4:57 AM

bigbrather looking

Patrick Ciriello's curator insight, June 19, 2013 10:54 AM

Our development system automatically compensates for mobile devices.  

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Why Social Media Listening is Important for Brands - Search Engine Watch

Why Social Media Listening is Important for Brands
Search Engine Watch
Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be.
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Learn from LuLulemon's mistakes...

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Evolving Your Email Marketing From Crawl To Walk To Run To PR

Evolving Your Email Marketing From Crawl To Walk To Run To PR | Web Marketing Trends | Scoop.it
Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of sophistication.

Via Manish Dhane
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A nice way to figure out where you are and what you should do next...

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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Web Marketing Trends | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
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classifieds2india's comment, August 28, 2013 8:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
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Marketing Reboot, Are You Ready to Change? | Social Media Examiner

Marketing Reboot, Are You Ready to Change? | Social Media Examiner | Web Marketing Trends | Scoop.it
Social Media Marketing Podcast 42: In this episode Mitch Joel shares how future technology will change the way you market your business.

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Neil Ferree's curator insight, May 24, 2013 12:19 PM

How has the seemingly ubiquitous adoption of social media led to the need for businesses and marketers to change?

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Google: "Game Changing" Features Will Boost Google+ Adoption

Google: "Game Changing" Features Will Boost Google+ Adoption | Web Marketing Trends | Scoop.it
Nearly two years after its launch, Google is still dealing with people who question why they should bother with Google+.
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Beyond Search Rankings: Using SEO to Improve Site Optimization

Beyond Search Rankings: Using SEO to Improve Site Optimization | Web Marketing Trends | Scoop.it

The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.

 

Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.

 

Read More: http://www.searchenginejournal.com/beyond-search-rankings-using-seo-to-improve-site-optimization/62895/


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Randi Thompson's curator insight, May 12, 2013 8:11 AM

SEO has changed.  Have you?

Athena Catedral's curator insight, May 13, 2013 5:50 AM

Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads

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Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | Web Marketing Trends | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


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David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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Digital Marketers: Afraid of Disruption? Move Up the Stack - Gartner

Digital Marketers: Afraid of Disruption? Move Up the Stack - Gartner | Web Marketing Trends | Scoop.it

Key excerpt...

 

Here are some IT lessons that may lend perspective to those weathering the digital marketing storm:

Automate yourself out of a job—drive the process of designing and implementing the next-generation. Instead of carving off and protecting the spaces you’ve traditionally occupied and owned, look for ways to automate yourself out of a job. Then look for new ways to add value.Develop higher-level skills—automation is liberating. It allows you to cultivate higher-order skills and thinking by elevating your orientation from a game of Whac-A-Mole to a game of Stratego. Use automation as your lever to move up the stack.Bravely lead the change—trust that leading the change globally, despite the provincial risks, will strengthen your position in your organization and in your profession.  Start a revolution—IT has done a great job building communities of change. Open source, ITIL, DevOps—these movements were created and sustained by likeminded professionals with passion and a strong point of view. Organize or join a movement with a vision and agenda for change.
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iNeoMarketing's curator insight, May 1, 2013 12:53 PM

Embrace marketing technology...or as we said recently, "EAT YOUR YOUNG!" If not, then there's a CDO looking over your shoulder.


  • See the article at blogs.gartner.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Understanding Link-Based Negative SEO - Search Engine Watch

Understanding Link-Based Negative SEO Search Engine Watch Danger Hazardous Links Although there are varying ways to destabilize the organic visibility of a website on Google, this article will focus on the most common attack: when a competitor buys...
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Good to keep an eye on this...

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The 100 Best Free SEO Tools & Resources for Every Challenge

The 100 Best Free SEO Tools & Resources for Every Challenge | Web Marketing Trends | Scoop.it
At Moz, we love using premium SEO Tools. Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the trick.

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Robert Steigl's curator insight, August 3, 2013 2:32 PM

Really worth checking (at least)!

lbligen's curator insight, August 4, 2013 11:10 AM

Great resources  to know what's available.

Victor Boichev's curator insight, August 8, 2013 2:58 PM

Това ще да е полезно!

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7 Steps to Mobile-friendly Emails

7 Steps to Mobile-friendly Emails | Web Marketing Trends | Scoop.it
Mobile is more important every day. Just last week, email service provider Litmus increased its estimate of how many emails are opened on mobile devices — to 44 percent. Desktop ...

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Video Is the Next Frontier for Email Marketers

Video Is the Next Frontier for Email Marketers | Web Marketing Trends | Scoop.it
While only one-quarter of marketers polled currently use video in email marketing, the technique seems on the precipice of significant growth. But marketers say they need to first develop video content in order to take advantage of this new channel.

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What’s So New About Content Marketing? - Business 2 Community

What’s So New About Content Marketing? - Business 2 Community | Web Marketing Trends | Scoop.it

...So if the internet didn’t change the fundamental aspects of content marketing, what did it change?Pretty much everything else.Before the internet, content was one of marketers’ sharpest arrows. Now, in the digital era (i.e., the era of the self-educating buyer), it’s got the precision and power of a nuclear weapon.Next-generation content marketingDigital has changed the way we research, create, target, distribute, promote, and measure our content marketing efforts in many ways, including....


Via Jeff Domansky
Mike Richards's insight:

Nice summary of what has and hasn't recently changed in Content Marketing...

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Jeff Domansky's curator insight, June 14, 2013 2:53 PM

Thoughtful reflection on the impact of the Internet on the tradition of content marketing.

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5 Useful Google Authorship Cheatsheets and Infographics

5 Useful Google Authorship Cheatsheets and Infographics | Web Marketing Trends | Scoop.it

I've doing a lot of digging into Google Authorship for some time now. It's amazing to watch Google experiment with it! But how does it all work?


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Bonnie Burns's curator insight, June 12, 2013 11:43 AM

Based on Google’s Agent Rank patent, we believe that if you begin using Google Authorship, you will end up being given an Author Rank one day. This will effect the visibility of your content, and have an impact on your overall search engine ranking through the Internet giant.

But what will affect and constitute author rank? This is a great visual breakdown of what can influence author rank after it is implemented. Can you name any more?

malek's curator insight, June 12, 2013 12:29 PM

 A simple infographic that breaks it down into just three steps. Anyone can follow this guide, and come out with a good understanding of how the Authorship program protects their work.

SandrineKhou's curator insight, June 13, 2013 6:20 AM

5 graphics very clear and simple to explain the concept of AuthorShip Google and all its benefits in SEO and visibility of your website in search engine results page.

5 infographies très claires pour expliquer le concept de l'AuthorShip de Google et tous les avantages qu'il procure dans le référencement et la visibilité de votre site dans les pages de résultats des moteurs.

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Top 31 SEO Experiment​s You Want To Know About - Search Engine Journal

Top 31 SEO Experiment​s You Want To Know About - Search Engine Journal | Web Marketing Trends | Scoop.it
If you own an online business, or work in the world of search engine optimization (SEO), then you probably know by now that SEO is not an exact science

Via Neil Ferree
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Neil Ferree's curator insight, June 5, 2013 11:11 AM

See #2 Google and Twitter


  • Tweets are counted but indexed slower
  • Google+ posts are much more immediate


This is why I configured Friends+Me to sync up with


Twitter, LinedIn and Facebook to my content marketing system so my G+ posts will synd to these other top socials

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SEO Reporting & Metrics: How to Prove Progress - Search Engine Watch

SEO Reporting & Metrics: How to Prove Progress - Search Engine Watch | Web Marketing Trends | Scoop.it
Marketing Land SEO Reporting & Metrics: How to Prove Progress Search Engine Watch With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I'm not just talking about merging SEO data sources into one Excel file...
Mike Richards's insight:

A great 4-step checklist for month-end reporting

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Get Started with the Locals: Yahoo Local, Yelp, Google+ Local

Get Started with the Locals: Yahoo Local, Yelp, Google+ Local | Web Marketing Trends | Scoop.it
Keeping the different local online options straight can get confusing, but having a presence on each is important. Learn how to mange it all here!
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What should every programmer know about web development?

What should every programmer know about web development? | Web Marketing Trends | Scoop.it
What things should a programmer implementing the technical details of a web application consider before making the site public? If Jeff Atwood can forget about HttpOnly cookies, sitemaps, and cross...
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How Google Now Will Impact SEO & What You Can Do to Get a Head Start

How Google Now Will Impact SEO & What You Can Do to Get a Head Start | Web Marketing Trends | Scoop.it
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.

Via Bonnie Burns
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Bonnie Burns's curator insight, May 7, 2013 11:50 AM

It isn't the search giant's first foray into mobile search however; it marks a significant turning point. Google can now predict what you need when you need it without a search prompt.

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The Value of Big Data Isn't the Data - HBR

The Value of Big Data Isn't the Data - HBR | Web Marketing Trends | Scoop.it
To make the data useful, you need to turn it into a narrative. To do that at scale, you need machines.

 

Digest...

 

I would argue that what you want and what you need is to turn that data into a story. A story explains the data rather than just exposing it or displaying it. A narrative that gives you context to today's numbers by exploring the trends and comparisons that you need in order to make sense of it all. The belief that Artificial Intelligence can support the generation of natural language reporting from data is what drove me to help found our company, Narrative Science. I fundamentally believe that a machine can tackle and succeed at freeing insight from data to provide the last mile in making big data useful, and this belief was the driver in building out a technology platform that makes it real.

 

If we're going to really capitalize on Big Data, we need get to human insight at machine scale. We will need systems that not only perform data analysis, but then also communicate the results that they find in a clear, concise narrative form.

 

To get scale from data interpretation, we have to embrace the power of the machine to extract and explain the data that it and it alone is in a unique position to analyze and then communicate. With guidance from business, the machine can provide us with the human link between the world of big data and the actual end game we want: a world of evidence-based insight and decision-making. Because the value of big data isn't the data. It's the narrative.


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iNeoMarketing's curator insight, May 2, 2013 11:18 AM

Fascinating approach to developing the story from the data. Beyond B2B right now, but as it develops and scales downward to a cloud app, be aware. We've got years though (we think). Anyway, if you want to know where the T-800* will come from, here's a candidate.


  • See the article at blogs.hbr.org
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*Anyone know the reference?