Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message.
So hold on to your coffee mugs; we've got 25 awe-inspiring email marketing statistics. Check them out:
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
Why Social Media Listening is Important for Brands Search Engine Watch Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be.
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
Here are some IT lessons that may lend perspective to those weathering the digital marketing storm:
Automate yourself out of a job—drive the process of designing and implementing the next-generation. Instead of carving off and protecting the spaces you’ve traditionally occupied and owned, look for ways to automate yourself out of a job. Then look for new ways to add value.Develop higher-level skills—automation is liberating. It allows you to cultivate higher-order skills and thinking by elevating your orientation from a game of Whac-A-Mole to a game of Stratego. Use automation as your lever to move up the stack.Bravely lead the change—trust that leading the change globally, despite the provincial risks, will strengthen your position in your organization and in your profession. Start a revolution—IT has done a great job building communities of change. Open source, ITIL, DevOps—these movements were created and sustained by likeminded professionals with passion and a strong point of view. Organize or join a movement with a vision and agenda for change.
Understanding Link-Based Negative SEO Search Engine Watch Danger Hazardous Links Although there are varying ways to destabilize the organic visibility of a website on Google, this article will focus on the most common attack: when a competitor buys...
At Moz, we love using premium SEO Tools. Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the trick.
While only one-quarter of marketers polled currently use video in email marketing, the technique seems on the precipice of significant growth. But marketers say they need to first develop video content in order to take advantage of this new channel.
...So if the internet didn’t change the fundamental aspects of content marketing, what did it change?Pretty much everything else.Before the internet, content was one of marketers’ sharpest arrows. Now, in the digital era (i.e., the era of the self-educating buyer), it’s got the precision and power of a nuclear weapon.Next-generation content marketingDigital has changed the way we research, create, target, distribute, promote, and measure our content marketing efforts in many ways, including....
Marketing Land SEO Reporting & Metrics: How to Prove Progress Search Engine Watch With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I'm not just talking about merging SEO data sources into one Excel file...
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.
To make the data useful, you need to turn it into a narrative. To do that at scale, you need machines.
I would argue that what you want and what you need is to turn that data into a story. A story explains the data rather than just exposing it or displaying it. A narrative that gives you context to today's numbers by exploring the trends and comparisons that you need in order to make sense of it all. The belief that Artificial Intelligence can support the generation of natural language reporting from data is what drove me to help found our company, Narrative Science. I fundamentally believe that a machine can tackle and succeed at freeing insight from data to provide the last mile in making big data useful, and this belief was the driver in building out a technology platform that makes it real.
If we're going to really capitalize on Big Data, we need get to human insight at machine scale. We will need systems that not only perform data analysis, but then also communicate the results that they find in a clear, concise narrative form.
To get scale from data interpretation, we have to embrace the power of the machine to extract and explain the data that it and it alone is in a unique position to analyze and then communicate. With guidance from business, the machine can provide us with the human link between the world of big data and the actual end game we want: a world of evidence-based insight and decision-making. Because the value of big data isn't the data. It's the narrative.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.