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Copywriter Services: Fresh Sales Writers Who Feed Websites | Web Marketing Store

Copywriter Services: Fresh Sales Writers Who Feed Websites | Web Marketing Store | Web Marketing Tips & Tools | Scoop.it
Our menu of copywriting services feeds humans and search engines, too. For a taste of how a skilled copywriter can serve you, check out what we have in-store...
WebMarketingStore's insight:

When your website isn't sending enough sales leads, sometimes your sales copy is the culprit. For a free sales copy analysis, contact the Web Marketing Store [ info @ web-marketing-store dot com ].

 

A professional copywriter will review your landing pages and recommend ways to strengthen the copywriting. You can either make any suggested changes yourself or hire our writing service to make the improvements for you.

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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Web Marketing Tips & Tools | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
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massimo scalzo's curator insight, June 15, 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 19, 2:54 AM

#noteworthy

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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Your Brand Is WEAK: Make It Strong With These 27 Social Media Exercises

Your Brand Is WEAK: Make It Strong With These 27 Social Media Exercises | Web Marketing Tips & Tools | Scoop.it

You know your brand is underperforming on social media, but what can you do about it? 


Via Ally Greer, Carlos Peralta
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Ally Greer's curator insight, May 1, 2013 3:17 PM

This is a long but incredibly informative article on some of the best ways to get your brand's social media presence up and running. I would recommend taking a look at it whether you're just starting out, or are a social media veteran - there's always something new to be learned.


Some of my key takeaways include:


B2C companies who blog generate 88% more leads than those who don't.

This is hardly news, but it is a cool statistic to back up the claims we've been hearing over the last year or so that it's becoming all about content. Don't have time to blog? How about trying curation? *wink.*


Find your niche.

Somewhat of another cliche, yet often forgotten. You don't have to start off being everywhere. Think about what you do best, and focus on that. Then, you can expand.


"Whatever you sell, whether it's plumbing or round-the-world trips, you're helping people fulfill dreams."

Be inspiring to your customers! Cheesy as it can be, it works. People love feeling emotions.


BE VISUAL!

-Users are more likely to engage with brands who post photos over any other media.

-Photos on Facebook generate 53% more likes than the average post.

-Over 80% of Pinterest pins are repins.



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27 Must Use SEO Tools for Incredible Content Marketing Results | Inbound & Content Marketing Hub

27 Must Use SEO Tools for Incredible Content Marketing Results | Inbound & Content Marketing Hub | Web Marketing Tips & Tools | Scoop.it
We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials.

Via Ally Greer, malek
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Guillaume Decugis's curator insight, June 4, 8:16 PM

SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor - and to be fair not always very "white hat" - it became synonym for "regularly publish great content". 


This means that SEO tools have considerably changed and while analytics tools like Google's or Moz are still very important, they help you measure but they don't solve the main problem content marketers have: how to scale the content volume without sacrificing quality


So we're not surprised to see content-focused tools in that great list of SEO tools compiled by Writtent, a company that provide content services for B2B marketers. 


What is my SEO opportunity? What are the keywords I should invest on? How do I rank against competitors? Sure, all of this is extremely important. But over analyzing is not going to help you come out with the great content you need: the pieces that answer your potential clients' questions, that will educate them or that will make them see more clearly the value of your product throughout their buyer journey.


The good news in all of this? 


Acting on your SEO doesn't require complex technical work anymore. Especially with tools like these, it finally became what it should always have been: a Marketing job.

sledderwool's comment, June 13, 1:22 AM
Its extraordinary :)
sledderwool's comment, June 13, 1:25 AM
Pretty simple..
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6 Myths of Social Sharing (infographic)

6 Myths of Social Sharing (infographic) | Web Marketing Tips & Tools | Scoop.it

Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.

 

More information at the link...


Via Lauren Moss
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Nine0Media's curator insight, June 7, 2:45 PM

#DIYSEO #SocialMediaTools 

successmakers's curator insight, September 5, 1:20 PM

I have seen this in action and found it to be true and a good representation.

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Convert Any Blog, Web Page or Document Into an eBook with EbookGlue Conversion API

Convert Any Blog, Web Page or Document Into an eBook with EbookGlue Conversion API | Web Marketing Tips & Tools | Scoop.it

 

 


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ghbrett's curator insight, September 30, 2013 10:55 AM

Recommended by other Curators, especially @Robin Good!

Sharon Bakar's curator insight, March 4, 10:59 AM

Very useful!

Pamela D Lloyd's curator insight, March 5, 4:19 PM

Writers interested in converting a document or a blog into an ebook may find this useful.

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Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | Web Marketing Tips & Tools | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w

Via Robin Good
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Robin Good's curator insight, March 31, 8:02 AM



While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.


In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:


1) Guest Blogging (spammy kind)


2) Incoming Links with Optimized Anchor Text


3) Low quality inbound links


4) Using lots of relevant keywords inside your content


5) Relying more on building inbound links than on creating high-value content



Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 



Useful. Informative. 8/10


Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/





WebMarketingStore's comment, June 1, 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Web Marketing Tips & Tools | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.

Via Jeff Domansky, Alan Graner
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Cindy Navarro's curator insight, May 19, 9:57 PM

Thanks to Jeff Domanski for this. 

Ideas 2 Propel U's curator insight, May 20, 1:23 AM

Excellent free image sources.

Marianne Naughton's curator insight, May 31, 11:23 AM

Social Media

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Twitter Gains 14 Million Monthly Active Users In Q1 2014 - Search Engine Journal

Twitter Gains 14 Million Monthly Active Users In Q1 2014 - Search Engine Journal | Web Marketing Tips & Tools | Scoop.it
Twitter released their earnings report for the the first quarter of 2014, which shows positive growth in just about every area. In fact, the numbers exceed
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30 Simple Tips That Can Significantly Improve Your Online Marketing

30 Simple Tips That Can Significantly Improve Your Online Marketing | Web Marketing Tips & Tools | Scoop.it
If you didn’t already know, this week is National Small Business Week. This week celebrates all small businesses and what they do for consumers, the economy, and the country. And now that today’s…

Via Colm Mcgill
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Colm Mcgill's curator insight, May 20, 6:00 AM

Essential reading here for the small business owner......

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What content marketing frequency is necessary to drive website traffic and leads?

What content marketing frequency is necessary to drive website traffic and leads? | Web Marketing Tips & Tools | Scoop.it
As many marketers begin their content marketing journey, they quickly wonder what level of commitment is required. How often should we blog? What level of downloadable content is necessary to support an effective contact marketing strategy? How often do we need to refresh content on our website to get Google’s attention?

Via Alexandre Guapyassu
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16 Free Tools That Make Content Creation Way Easier - HubSpot | #TheMarketingAutomationAlert

16 Free Tools That Make Content Creation Way Easier - HubSpot | #TheMarketingAutomationAlert | Web Marketing Tips & Tools | Scoop.it
Creating content is a manual job, but these 16 free tools can help you accelerate (and they're pretty fun to use, too).

 

Basic/ Summarized...

 

Photos, Images, and Screenshots

1) Awesome Screenshot

2) ThingLink

3) PlaceIt.net

4) HubSpot's Free Stock Photos

5) Skitch

 

Writing and Fonts

1) Word2CleanHTML

2 and 3) Google Fonts and DaFont

 

Design Help and Assets

1) Canva

2) Infogram 

3) Haiku Deck

4) HubSpot's Resizable Icons Collection

5) HubSpot's Ebook Templates

 

Other Helpful Tools 

1) Storify

2) Click to Tweet

3) HubSpot's HTML Hacks for Marketers

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing, malek
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iNeoMarketing's curator insight, December 22, 2013 6:12 PM

Add this to your holiday to do list: review each link and bookmark when necessary! Excellent compendium.


iNeoMarketing's curator insight, December 27, 2013 7:31 PM

Here's where we will insert some commentary on the article.

4twenty2's curator insight, May 19, 4:34 AM

Great resource from HubSpot. 

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How to Use Scoop.It to Gain More Blog Traffic

*Where Can I Share My Blog Articles to Get More Visitors?* Scoop.it is a content marketing and social media platform hybrid.


Via Ally Greer
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Ally Greer's curator insight, May 1, 3:33 PM

What an awesome video by [url=/u/2627621 x-already-notified=1]Adam Nowlin[/url] of W+N with some great tips on how to use Scoop.it to promote your blog content. Thanks, Adam!

Tony Ges's curator insight, May 16, 6:47 PM

A quick tutorial of Scoop.it!

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Data visualisation – a selection of my favourites, June 2014 | Blog post

Data visualisation – a selection of my favourites, June 2014 | Blog post | Web Marketing Tips & Tools | Scoop.it

Five of my favourites #datavis http://t.co/WYj4juCEZT


Via Insight Narrator
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Keys to a Successful Business Blog in 2014 - Everything PR (blog)

Keys to a Successful Business Blog in 2014 - Everything PR (blog) | Web Marketing Tips & Tools | Scoop.it
Keys to a Successful Business Blog in 2014
Everything PR (blog)
From an SEO standpoint, these blogs provide more indexed pages and link opportunities to boost your search business' ranking.

Via Ratan Jha
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Facebook, Twitter, Instagram, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]

Facebook, Twitter, Instagram, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC] | Web Marketing Tips & Tools | Scoop.it
Facebook, Twitter, Instagram, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]

Via Stefano Principato
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Breathe FIRE If You Want Your Online Store To WIN - 5 Ecommerce Lessons via @Curagami

Breathe FIRE If You Want Your Online Store To WIN - 5 Ecommerce Lessons via @Curagami | Web Marketing Tips & Tools | Scoop.it

No such thing as an "overnight success" online. Ecommerce requires listening, serving & creating great stuff people love & that takes time, money, courage.

5 Ecommerce Tips From Moon Audio:

Passion To Be Great.Focus, Focus, Focus.Create Community.Listen and HELP.10% Play Money.
Via Martin (Marty) Smith
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Convert PDFs Into Fixed-Layout ePUBs

Convert PDFs Into Fixed-Layout ePUBs | Web Marketing Tips & Tools | Scoop.it

Via Robin Good
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Robin Good's curator insight, December 12, 2012 9:39 AM


Magic ePub is a service that allows to convert PDF documents into "fixed layout" ePub files (IDPF) that can be published on iBooks, Kindle Fire, Vox and more.

Free to try.


More info: https://beta.magicepub.com/home



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Write Once and Post To All Your Preferred Social Networks with Composer.io


Via Robin Good
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Robin Good's curator insight, February 4, 5:28 PM


Composer.io is a new free web app, in early stage of development, which allows you to easily post from any web page to multiple social networks simultaneusly, similarly to what Ping.fm used to do.


Composer.io offers two free bookmarklets that allow to easily post to anyone of these social media networks:


  • Blogger
  • Facebook Profiles
  • Facebook Pages
  • LinkedIn
  • Plurk
  • Tumblr
  • Twitter
  • WordPress / WordPress.com
  • Google+ (coming)
  • many other


Works with your favorite auto-shortener.


Simple, easy to use, handy. Definitely worth a try.


Free to use for all beta users.


Try it out now: http://composer.io/ 


Features: http://composer.io/site/features/ 






Randy Hilarski's curator insight, February 5, 2:26 PM

Interesting tool!

Andrea Baldo's curator insight, July 19, 8:47 AM

Enjoywebacademy 

digital marketing

social media

self publishing

e-learning

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The 10 Commandments of Content Marketing - Jeffbullas's Blog

The 10 Commandments of Content Marketing - Jeffbullas's Blog | Web Marketing Tips & Tools | Scoop.it
Content is the foundation and cornerstone of the knowledge web that is driven by search and social networks. Here are the 10 Commandments of content marketing

Via Meaghan Edelstein
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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Web Marketing Tips & Tools | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


Via Giuseppe Mauriello
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Sirius Digital Marketing's curator insight, April 30, 12:08 PM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
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Who Was Hit Hardest By Panda 4.0? The Answer May Surprise You - Search Engine Journal

Who Was Hit Hardest By Panda 4.0? The Answer May Surprise You - Search Engine Journal | Web Marketing Tips & Tools | Scoop.it
The past 24 hours have been a wild time for those who either work in, or follow the field of SEO. Google confirmed the rollout of two major updates, one of
WebMarketingStore's insight:

It's been a tough week over at eBay. First user accounts were compromised, now Google Panda 4.0 has slammed their search rankings - hard.

 

Has your website experienced a change in the amount of traffic in the past couple of days? Do you want to hug Panda, or give him a swift kick? :)

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Practical SEO Guide: Tips, Techniques and Analysis

Practical SEO Guide: Tips, Techniques and Analysis | Web Marketing Tips & Tools | Scoop.it
Good business is the foundation of good SEO. See this practical SEO guide for tips, resources and insights.

Via Alexandre Guapyassu, Stephen Dunn
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67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List | Web Marketing Tips & Tools | Scoop.it

Excerpt from the article on KISSmetrics:
"Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be the first to try it.

 

This article will show you 67 tools you can use to start growing your email list today.

[Here just are the main sections and list of tools].


Popups
Here are 10 popups that will help you collect emails.
1. PopUp Domination - 2. OptinMonster - 3. Hybrid-Connect - 4. Bounce Exchange - 5. Pippity - 6. Ninja Popups - 7. Viral Optins - 8. List Builder - 9. Pop Over Plugin - 10. WordPress Popup.

 

Unobtrusive Popups
Let’s say you’re still completely against popups.
There are tools that appear in front of your readers without obstructing their view of your content.
11. Unpop - 12. Drip - 13. Slide In - 14. Interrupt - 15. Optin Footer - 16. Hello Bar - 17. Viper Bar - 18. Foobar - 19. Dreamgrow Scroll Triggered Box - 20. Welcome Gate App - 21. Feature Box Plugin.

 

Additional Apps and Plugins
Besides popups, there are several additional apps and plugins you can use to collect emails from your visitors and grow your list.
22. upPrev - 23. Subscribe to Download for WordPress - 24. Subscribe by Email: A wordPress plugin - 25. Thesis Theme Feature Box - 26. LeadBoxes - 27. Scrolling Side Bar - 28. Subscribers Magnet - 29. Gravity Forms - 30. Comment Redirect - 31. WP-Leads - 32. AWeber Webform Widget - 33. OptinSkin.

 

Online Contests and Giveaways
Due to their viral nature, having a contest or give away is one of the fastest ways to grow your list and your brand. Here are 4 tools that will allow you to quickly set one up.
34. Rafflecopter - 35. Splurgy - 36. PromoSimple - 37. Giveaway Tools.

 

Facebook
Email and Facebook go together like peanut butter and chocolate. They’re the perfect match.
Below are a few Facebook tools that will help you grow your email list right from your fan page.
38. ShortStack - 39. Heyo - 40. PageModo - 41. Thunderpenny - 42. WooBox - 43. Vocus - 44. Clickappy - 45. OfferPop - 46. TabSite - 47. Social App Tool - 48. ActionSprout.

 

Landing Pages and Coming Soon Pages
Landing pages are the backbone of any email marketing effort. The tools listed below will help you create professional-looking landing pages without having to write code.
49. OptimizePress - 50. LeadPages - 51. Unbounce - 52. Instapage - 53. Launchrock - 54. Clickthroo - 55. PageWiz - 56. KickoffLabs.

 

WordPress Landing Page and Coming Soon Plugins
Many of the WordPress plugins mentioned below are free. However, they offer fewer customization options than their stand-alone software cousins.
57. Launcher Theme - 58. My Blue Construction - 59. WPLauncher - 60. Felice Theme - 61. Under Construction - 62. WPChimp Countdown - 63. Launchpad - 64. Ultimate Coming Soon Page - 65. ThemeFuse - 66. WordPress Landing Pages.

 

And Finally...
67. Newsletter Signup : This plugin allows you to add various ways for your visitors to subscribe to your email list..."

 

Each tool is analyzed with some information, images and external link of official website.
Read full original article:
http://blog.kissmetrics.com/67-tools-email-list/


Via Giuseppe Mauriello
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Tools for Instant Content Ideas

Tools for Instant Content Ideas | Web Marketing Tips & Tools | Scoop.it
Stuck for content ideas? Try these (mostly free!) tools to get instant inspiration from word relationships, visual associations and the social zeitgeist.

Via Stefano Principato
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Stefano Principato's curator insight, November 7, 2013 11:02 AM

This article lists 17 great tools for generating instant content ideas, like we just did with our cheese example.