Le marketing et la communication digital
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Google Analytics Now Removes Referral Spam from Reports Automatically

Google Analytics Now Removes Referral Spam from Reports Automatically | Le marketing et la communication digital | Scoop.it
Google Analytics referral spam has long been a pain point for Google Analytics users.  While Google had previously promised a solution last year, until now, users had to resort to many workarounds in an attempt to sanitize Analytics from showing all the spam.  But as of this weekend, many people were reporting that Google Analytics …
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Google Running 3 New Tests on Shopping/Product Listing Ads | WordStream

Google Running 3 New Tests on Shopping/Product Listing Ads | WordStream | Le marketing et la communication digital | Scoop.it
Every few months Google ramps up their testing in both AdWords and in Product Listing Ads. And January has definitely been a month of changes with Product Listing Ads...
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Create and manage Remarketing Audiences - Analytics Help

Create, import, edit, and use Remarketing Audiences.You can use preconfigured audiences that the Analytics team has developed to cover many of your use cases, you can create new audiences from scratch
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Data discrepancies between AdWords and Analytics - Analytics Help

Overview
All of the AdWords reports in Google Analytics import data directly from the AdWords system, and they usually match the data in your AdWords account exactly. There are, however, circumstance
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The Secret To AdWords Success, Told By A Former Googler

The Secret To AdWords Success, Told By A Former Googler | Le marketing et la communication digital | Scoop.it
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
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How to Get Ahead on the Google Display Network | PPC Hero®

How to Get Ahead on the Google Display Network | PPC Hero® | Le marketing et la communication digital | Scoop.it
Dealing with the Google Display Network is hard. To help, PPC Hero shares our favorite display tips & tricks, and explains why Interest Categories are so weird.
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Measure more: improving Estimated Total Conversions with store visit insights

Measure more: improving Estimated Total Conversions with store visit insights | Le marketing et la communication digital | Scoop.it
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Google AdWords Adds Custom Columns

Google AdWords Adds Custom Columns | Le marketing et la communication digital | Scoop.it
Google announced on Google+ that they've enabled a way for advertisers to customize the columns they want to see in their reports.Google said they are
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View Full Page URL In Reports - Analytics Help

By default, the data in your reports includes only the Request URI and not the domain name:
URL of page: http://www.example.com/foldername/page.html
Request URI: /foldername/page.html
Domain name
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Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads

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5 Tips for Dominating Your E-Commerce Keyword Research | WordStream

5 Tips for Dominating Your E-Commerce Keyword Research | WordStream | Le marketing et la communication digital | Scoop.it
Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.
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Beyond Keywords - AdWords Help

Beyond Keywords - AdWords Help | Le marketing et la communication digital | Scoop.it
A Checklist to Optimizing Dynamic Search Ads
Reaching people with relevant ads as th
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Google's Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting

Google's Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting | Le marketing et la communication digital | Scoop.it
Advertisers can now target ads by product categories suggested for their websites with DSA.
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Should you bid on your own brand name in AdWords?

Should you bid on your own brand name in AdWords? | Le marketing et la communication digital | Scoop.it
Does it pay off to bid on one’s brand name in Google AdWords? The question has been addressed many times, but in this article I will explain in depth why it can be a great idea to bid on your brand name in AdWords. Is it a waste of money? New advertisers are often convinced …
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About regular expressions - Analytics Help

Updated by: LunaMetrics on March 8, 2008
Google Analytics supports regular expressions so that users can create more powerful implementations. Regular exp
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Relevance Score: We analyzed 104,256 Ads to understand and improve it

Relevance Score: We analyzed 104,256 Ads to understand and improve it | Le marketing et la communication digital | Scoop.it
We analyzed 104,256 Facebook Ads to understand how the Relevance Score works and how you can improve it!
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Inside AdWords: A better way to reach customers on the Google Display Network

Inside AdWords: A better way to reach customers on the Google Display Network | Le marketing et la communication digital | Scoop.it
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Change page URLs with 301 redirects - Webmaster Tools Help

If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect. This is the best way to ensure that users and search
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21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates

21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates | Le marketing et la communication digital | Scoop.it
Tweet Tweet So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up. Landing pages are easy – in theory. In the real world, landing pages optimization is really hard. Now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion(...)
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