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Le marketing et la communication digital
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Making it easier to build rich and engaging mobile ads for the Google Display Network

Making it easier to build rich and engaging mobile ads for the Google Display Network | Le marketing et la communication digital | Scoop.it
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Introducing Website Call Conversions

Introducing Website Call Conversions | Le marketing et la communication digital | Scoop.it
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How to follow the Google webmaster guidelines

How to follow the Google webmaster guidelines | Le marketing et la communication digital | Scoop.it
Explains each Google webmaster guideline in detail using articles and tools that just about anyone can understand.
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Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences - Search Engine Journal

Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences - Search Engine Journal | Le marketing et la communication digital | Scoop.it
This week, Facebook announced two new advertising enhancements that designed to make remarketing on Facebook even more effective. The enhancements include
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6 Tactics For Writing Better PPC Blogs | PPC Hero®

6 Tactics For Writing Better PPC Blogs | PPC Hero® | Le marketing et la communication digital | Scoop.it
After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
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Helping shoppers decide with product ratings on Google Shopping

Helping shoppers decide with product ratings on Google Shopping | Le marketing et la communication digital | Scoop.it
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Split Testing Your Landing Page – Best Practices | Bloom

Split Testing Your Landing Page – Best Practices | Bloom | Le marketing et la communication digital | Scoop.it
Check out the best practices of split testing a landing page. And remember, ABT. Always. Be. Testing.
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7 Essential Elements for a Clear Landing Page | Bloom

7 Essential Elements for a Clear Landing Page | Bloom | Le marketing et la communication digital | Scoop.it
A great foundation to building the heart & soul of your online marketing campaign — the landing page. Check out the 7 essentials.
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Should You Be Bidding On Your Brand Terms For Your Search Ads?

Should You Be Bidding On Your Brand Terms For Your Search Ads? | Le marketing et la communication digital | Scoop.it
While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental clicks in instances where you’re already appearing […]
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Event Tracking in Google Analytics Explained for Non-Coders | SEER Interactive

Event Tracking in Google Analytics Explained for Non-Coders | SEER Interactive | Le marketing et la communication digital | Scoop.it
You just spent a bunch of money and time building out some cool new stuff on your site, but how do you make sure your visitors and interacting with it? Reader,
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New Google AdWords PLA Test Groups Products By Price

New Google AdWords PLA Test Groups Products By Price | Le marketing et la communication digital | Scoop.it
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one  for “Up to […]
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5 Changes You Need to Make for Google Shopping in the Next 2 Months

5 Changes You Need to Make for Google Shopping in the Next 2 Months | Le marketing et la communication digital | Scoop.it
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns.
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Understanding AdWords Quality Score | Bloom

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New AdWords "Conversions For Optimization" Setting Puts Focus On Key Actions

New AdWords "Conversions For Optimization" Setting Puts Focus On Key Actions | Le marketing et la communication digital | Scoop.it
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting a
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Close variant matching for all exact and phrase keywords

Close variant matching for all exact and phrase keywords | Le marketing et la communication digital | Scoop.it
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Facebook Launches Cross-Device Reporting for Ads

Facebook Launches Cross-Device Reporting for Ads | Le marketing et la communication digital | Scoop.it
Facebook today launched a new feature for advertisers: cross-device reporting for ads. In short, marketers can now see where users saw an ad and where they converted, across mobile apps... Keep reading →
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"MobileMary" Barnett's curator insight, August 18, 5:35 PM

You never know where your customers are, reach them where THEY are, and they will feel your love!

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The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce | Bloom

The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce  | Bloom | Le marketing et la communication digital | Scoop.it
Learn how to use the 80/20 Rule to turbo-charge PPC optimization when time if of the essence.
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Comment utiliser les paramètres UTM des liens pour suivre vos campagnes - Weddict

Comment utiliser les paramètres UTM des liens pour suivre vos campagnes - Weddict | Le marketing et la communication digital | Scoop.it
Vous voulez connaître les moyens d'acquérir des clients tout en gagnant une notoriété durable grâce au marketing digital ?
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Introducing Dynamic Sitelinks

Introducing Dynamic Sitelinks | Le marketing et la communication digital | Scoop.it
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Ecommerce Tracking - Web Tracking (ga.js) - Google Analytics — Google Developers

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La publicité Web, c’est (encore) par Google que ça passe le mieux!

La publicité Web, c’est (encore) par Google que ça passe le mieux! | Le marketing et la communication digital | Scoop.it
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Event Tracking 101 For Google Analytics

Event Tracking 101 For Google Analytics | Le marketing et la communication digital | Scoop.it
Setting up Analytics accounts has evolved beyond installing “generated” scripts on pages and calling it a day. What started with the advent of software that told us how many “hits” we got a day has evolved into a sophisticated decision assistance engine, and keeping up on the new and cutting edge offers full time employment […]
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PageSpeed Insights

PageSpeed Insights | Le marketing et la communication digital | Scoop.it
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No Landing Page? You Ain’t Gonna Sell. | Bloom

No Landing Page? You Ain’t Gonna Sell. | Bloom | Le marketing et la communication digital | Scoop.it
A Story about Bob and why landing pages are the heart and soul of your online marketing strategy.
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New Study: Search Ads Lift Brand Awareness

New Study: Search Ads Lift Brand Awareness | Le marketing et la communication digital | Scoop.it
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