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Le marketing et la communication digital
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Inside AdWords: A better way to reach customers on the Google Display Network

Inside AdWords: A better way to reach customers on the Google Display Network | Le marketing et la communication digital | Scoop.it
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Change page URLs with 301 redirects - Webmaster Tools Help

If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect. This is the best way to ensure that users and search
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21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates

21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates | Le marketing et la communication digital | Scoop.it
Tweet Tweet So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up. Landing pages are easy – in theory. In the real world, landing pages optimization is really hard. Now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion(...)
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Track conversions and other website activity with universal event tracking

Track conversions and other website activity with universal event tracking | Le marketing et la communication digital | Scoop.it
Learn how to enable universal event tracking, create goals, and add tags to your webpage to track conversions and other website activities.
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6 Easy Landing Page Updates To Improve Quality Score | PPC Hero®

6 Easy Landing Page Updates To Improve Quality Score | PPC Hero® | Le marketing et la communication digital | Scoop.it
A post that covers easy adjustments you can make to your PPC landing pages to positively impact quality score. A better quality score means lower CPCs.
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Making it easier to build rich and engaging mobile ads for the Google Display Network

Making it easier to build rich and engaging mobile ads for the Google Display Network | Le marketing et la communication digital | Scoop.it
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How to follow the Google webmaster guidelines

How to follow the Google webmaster guidelines | Le marketing et la communication digital | Scoop.it
Explains each Google webmaster guideline in detail using articles and tools that just about anyone can understand.
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Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences - Search Engine Journal

Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences - Search Engine Journal | Le marketing et la communication digital | Scoop.it
This week, Facebook announced two new advertising enhancements that designed to make remarketing on Facebook even more effective. The enhancements include
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6 Tactics For Writing Better PPC Blogs | PPC Hero®

6 Tactics For Writing Better PPC Blogs | PPC Hero® | Le marketing et la communication digital | Scoop.it
After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
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Google AdWords Adds Custom Columns

Google AdWords Adds Custom Columns | Le marketing et la communication digital | Scoop.it
Google announced on Google+ that they've enabled a way for advertisers to customize the columns they want to see in their reports.Google said they are
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View Full Page URL In Reports - Analytics Help

By default, the data in your reports includes only the Request URI and not the domain name:
URL of page: http://www.example.com/foldername/page.html
Request URI: /foldername/page.html
Domain name
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Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads

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New AdWords "Conversions For Optimization" Setting Puts Focus On Key Actions

New AdWords "Conversions For Optimization" Setting Puts Focus On Key Actions | Le marketing et la communication digital | Scoop.it
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting a
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Facebook Launches Cross-Device Reporting for Ads

Facebook Launches Cross-Device Reporting for Ads | Le marketing et la communication digital | Scoop.it
Facebook today launched a new feature for advertisers: cross-device reporting for ads. In short, marketers can now see where users saw an ad and where they converted, across mobile apps... Keep reading →
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"MobileMary" Barnett's curator insight, August 18, 8:35 PM

You never know where your customers are, reach them where THEY are, and they will feel your love!

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The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce | Bloom

The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce  | Bloom | Le marketing et la communication digital | Scoop.it
Learn how to use the 80/20 Rule to turbo-charge PPC optimization when time if of the essence.
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Comment utiliser les paramètres UTM des liens pour suivre vos campagnes - Weddict

Comment utiliser les paramètres UTM des liens pour suivre vos campagnes - Weddict | Le marketing et la communication digital | Scoop.it
Vous voulez connaître les moyens d'acquérir des clients tout en gagnant une notoriété durable grâce au marketing digital ?
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