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Data discrepancies between AdWords and Analytics - Analytics Help

Overview
All of the AdWords reports in Google Analytics import data directly from the AdWords system, and they usually match the data in your AdWords account exactly. There are, however, circumstance
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The Secret To AdWords Success, Told By A Former Googler

The Secret To AdWords Success, Told By A Former Googler | Le marketing et la communication digital | Scoop.it
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
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How to Get Ahead on the Google Display Network | PPC Hero®

How to Get Ahead on the Google Display Network | PPC Hero® | Le marketing et la communication digital | Scoop.it
Dealing with the Google Display Network is hard. To help, PPC Hero shares our favorite display tips & tricks, and explains why Interest Categories are so weird.
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Measure more: improving Estimated Total Conversions with store visit insights

Measure more: improving Estimated Total Conversions with store visit insights | Le marketing et la communication digital | Scoop.it
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Google AdWords Adds Custom Columns

Google AdWords Adds Custom Columns | Le marketing et la communication digital | Scoop.it
Google announced on Google+ that they've enabled a way for advertisers to customize the columns they want to see in their reports.Google said they are
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View Full Page URL In Reports - Analytics Help

By default, the data in your reports includes only the Request URI and not the domain name:
URL of page: http://www.example.com/foldername/page.html
Request URI: /foldername/page.html
Domain name
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Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads

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Bing Ads Conversion Code in Tag Management systems « Maarten Oostland

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New AdWords "Conversions For Optimization" Setting Puts Focus On Key Actions

New AdWords "Conversions For Optimization" Setting Puts Focus On Key Actions | Le marketing et la communication digital | Scoop.it
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting a
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About regular expressions - Analytics Help

Updated by: LunaMetrics on March 8, 2008
Google Analytics supports regular expressions so that users can create more powerful implementations. Regular exp
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Relevance Score: We analyzed 104,256 Ads to understand and improve it

Relevance Score: We analyzed 104,256 Ads to understand and improve it | Le marketing et la communication digital | Scoop.it
We analyzed 104,256 Facebook Ads to understand how the Relevance Score works and how you can improve it!
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Inside AdWords: A better way to reach customers on the Google Display Network

Inside AdWords: A better way to reach customers on the Google Display Network | Le marketing et la communication digital | Scoop.it
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Change page URLs with 301 redirects - Webmaster Tools Help

If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect. This is the best way to ensure that users and search
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21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates

21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates | Le marketing et la communication digital | Scoop.it
Tweet Tweet So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up. Landing pages are easy – in theory. In the real world, landing pages optimization is really hard. Now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion(...)
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Track conversions and other website activity with universal event tracking

Track conversions and other website activity with universal event tracking | Le marketing et la communication digital | Scoop.it
Learn how to enable universal event tracking, create goals, and add tags to your webpage to track conversions and other website activities.
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6 Easy Landing Page Updates To Improve Quality Score | PPC Hero®

6 Easy Landing Page Updates To Improve Quality Score | PPC Hero® | Le marketing et la communication digital | Scoop.it
A post that covers easy adjustments you can make to your PPC landing pages to positively impact quality score. A better quality score means lower CPCs.
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Making it easier to build rich and engaging mobile ads for the Google Display Network

Making it easier to build rich and engaging mobile ads for the Google Display Network | Le marketing et la communication digital | Scoop.it
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