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Rescooped by Irene Ferri from Content Marketing & Content Strategy
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How to Create and Document a Content Marketing Strategy in Eight Steps

How to Create and Document a Content Marketing Strategy in Eight Steps | Web Marketing | Scoop.it
Strategy is intrinsic to content marketing: You have to have a well-considered approach to the creation and distribution of valuable and relevant content to prospective customers.

That should be nothing new, but the criticality of having a documented content marketing strategy is.

Via Brian Yanish - MarketingHits.com, Stefano Principato
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Marco Favero's curator insight, November 17, 2015 12:57 PM

aggiungere la vostra comprensione ...

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Facebook Increases Support for 360 Degree Video, Offers New, Immersive Ad Options

Facebook Increases Support for 360 Degree Video, Offers New, Immersive Ad Options | Web Marketing | Scoop.it
Facebook has announced a new range of tools to support 360 degree video content on the platform, including new options to create 360 degree video ads. 
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Rescooped by Irene Ferri from Content Marketing & Content Strategy
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How To Embed A Video In An Email

How To Embed A Video In An Email | Web Marketing | Scoop.it
The internet is in love with video. First there were blogs, now there are vlogs. Even the Facebook newsfeed algorithm now prefers video. Content and social have fallen hard for it as well. The course…

Via Stefano Principato
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valdesguada's curator insight, November 12, 2015 7:21 AM

Esto es interesante, pruebalo...

Rescooped by Irene Ferri from SocialDaily.it
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Come guadagna il blogger del futuro?

Come guadagna il blogger del futuro? | Web Marketing | Scoop.it
Pubblicità, collaborazioni, co-marketing, guadagni diretti e guadagni indiretti: ma come guadagnerà il blogger del futuro?

Via Roberto Gerosa
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Rescooped by Irene Ferri from Content Marketing & Content Strategy
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Anatomy of a Landing Page (Infographic)

Anatomy of a Landing Page (Infographic) | Web Marketing | Scoop.it
Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects but it a…

Via Stefano Principato
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Marco Favero's curator insight, June 22, 2015 5:15 AM

aggiungi la tua intuizione ...

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Fai diventare il tuo blog una torta al cioccolato

Fai diventare il tuo blog una torta al cioccolato | Web Marketing | Scoop.it
Che sapore hanno gli articoli del tuo blog? L'importante influencer statunitense Heidi Cohen ha ultimamente suggerito che molti blog sanno di... spinaci.
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Twitter and Content for Reliable Social Media Traffic

Twitter and Content for Reliable Social Media Traffic | Web Marketing | Scoop.it
by Jonathan Gebauer Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social…
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Rescooped by Irene Ferri from Content Marketing & Content Strategy
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A Content Marketing Strategy that Works – eBook

A Content Marketing Strategy that Works – eBook | Web Marketing | Scoop.it
What was the first thing you did before making your last big purchase? If you’re like most Americans (around 70 percent according to SiriusDecisions), you opened a web browser. No surprise there – of course you’re going to do some online research before making a big purchase! However, many businesses struggle to effectively align their […]

Via Stefano Principato
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Marco Favero's curator insight, June 3, 2015 4:10 AM

aggiungi la tua intuizione ...

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Everything We Do in Social Media Is Wrong

Everything We Do in Social Media Is Wrong | Web Marketing | Scoop.it
Everything we know about social media and social sharing is wrong. If you manage social channels you are doing it wrong, if you analyze social activity you are doing it wrong.
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What Is Content Marketing? An Explanation in 5 Images [INFOGRAPHICS]

What Is Content Marketing? An Explanation in 5 Images [INFOGRAPHICS] | Web Marketing | Scoop.it
Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers.
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Nostalgia Marketing: What is it?

Nostalgia Marketing: What is it? | Web Marketing | Scoop.it
As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over.
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Do You Control Your Own Image? Not in a Streaming World

Do You Control Your Own Image? Not in a Streaming World | Web Marketing | Scoop.it
A recent court ruling affirms the rights of content creators. But what does that mean in a live-streaming world?
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The Secret to Increasing Your Social Traffic: Use Twitter Cards

The Secret to Increasing Your Social Traffic: Use Twitter Cards | Web Marketing | Scoop.it
Recently, I started adding images to my Tweets and saw an impressive increase in engagement.
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Rescooped by Irene Ferri from SEO and Social Media Marketing
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Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You

Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You | Web Marketing | Scoop.it

'One small problem with metrics: Although metrics are important, they do have limitations.

 

It’s not always possible to find a metric that completely represents your goal.

 

Additionally, you might have multiple goals, and one metric will never tell you how you’re doing across all of them at once.

 

The simple solution is to track multiple metrics.

 

By combining several important KPIs, you can get an overall picture of your progress.

 

If you’re investing in content marketing, you’ll care not only about increasing page views but also making sure that those page views are resulting in engagement, growth, and profit.

 

Everyone has slightly different goals even if they’re similar. 

 

Which is why I’m going to go through the 23 best content marketing metrics to track.

 

I’ll explain when you should and should not track each of them so that you can find a combination that works for you':

http://www.quicksprout.com/2015/11/18/is-your-content-marketing-profitable-here-are-22-metrics-that-will-tell-you/

 

Via Antonino Militello
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Marco Favero's curator insight, November 19, 2015 4:15 AM

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GemaGarrido's curator insight, November 19, 2015 10:32 AM

Buen resumen sobre métricas y criterios generales de medición #GA. 

Rescooped by Irene Ferri from Content Marketing & Content Strategy
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4 Tools to Build a Social Media Content Calendar

4 Tools to Build a Social Media Content Calendar | Web Marketing | Scoop.it
Do you struggle to keep track of your social media content? This article shows how to build a social media content calendar with tools you may already use.

Via Stefano Principato
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Strategies for Creating Inspiring Content Marketing with Visuals

Strategies for Creating Inspiring Content Marketing with Visuals | Web Marketing | Scoop.it
Human beings are visual by nature. Over thirty percent of our brain-power is dedicated to processing visual input and our optical abilities go far beyond simply “seeing” what is in front of us. T…

Via Stefano Principato
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valdesguada's curator insight, November 12, 2015 7:25 AM

Una estrategia para la identidad visual a fondo...

Rescooped by Irene Ferri from SEO and Social Media Marketing
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10 Ways To Improve Your SEO With Social Media

10 Ways To Improve Your SEO With Social Media | Web Marketing | Scoop.it

Do you know that your site’s SEO can vastly improve with the help of social media?

 

Yes, your various social media accounts can increase your SEO.

 

SEO or otherwise known as search engine optimization is a strategic method of tactics and techniques to obtain high traffic to the site simply by appearing on the first page of various search engine results.

 

Normally, a search will lead to many answers, and it’s every blog owner’s dream to be on top of the first page. This is because results on the first page are guaranteed clicks. A site or a URL’s ranking will be based on the amount of traffic it gets. The more clicks you get, the better your rankings are.

 
Social media is one way to syndicate the information about a particular article you’ve written for your website. As most people are active on the net and usually have different social media accounts, you can inform as many people as you want about updates on your site or business.

 

You would often see articles or article URLs being shared on Facebook, Twitter, LinkedIn and other social media sites.

Does this really affect your site on search engine results?

 
Here are 10 steps to improve your SEO through social media: http://www.massplanner.com/10-ways-to-improve-your-seo-with-social-media/

Via Antonino Militello
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Sanjana Singh's curator insight, November 10, 2015 5:34 AM

Yes, how can you ignore social media when all the relevant conversation happens around social channels? Social channels are used to know the pulse of the people and also to influence their buying behavior. In fact, we are living in an age, where we talk more on social media and less in real life; thanks to the advent of messaging and networking sites such as whatsapp etc. It's therefore required that social channels be used to promote your brand and visibility. Google has already accepted that social is considered as a ranking signal and Bing shouts it out loud.   

 

Sanjana Singh is a content marketing professional from Techmagnate. www.techmagnate.com is India’s top digital marketing agency and SEO services company. It’s based in New Delhi, India and provide full-suite Internet marketing services. Subscribe to our blog and get latest updates on digital marketing, SEO, and content marketing. 

Braden O'Neill's curator insight, November 18, 2015 7:32 PM

One key component of an online marketing strategy is to implement is well-oiled social media strategy. It's the first and most basic step when it comes to promotion and audience building. On top of this, however, your activity on social media can have a lasting effect on your SEO. Who knew! Well, check this out to learn more.

Rescooped by Irene Ferri from Content Marketing & Content Strategy
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How to Create LinkedIn Ads That Generate Results For Your Business

How to Create LinkedIn Ads That Generate Results For Your Business | Web Marketing | Scoop.it
Do you use LinkedIn to prospect for new business? LinkedIn ads are an excellent way to increase visibility and generate leads. Find out more here.

Via Stefano Principato
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Marco Favero's curator insight, June 18, 2015 7:57 AM

aggiungi la tua intuizione ...

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Come generare risposte attraverso i contenuti - Social Media Scrum

Come generare risposte attraverso i contenuti - Social Media Scrum | Web Marketing | Scoop.it
Utilizza i contenuti in modo proattivo per migliorare la qualità del tuo servizio clienti
Fonte - Compfight.com
Dopo gli ultimi podcast in cui ho avuto il piacere di ospitare vari esperti del mondo web, oggi torno 'solista' per parlarti di contenuti ma...
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Rescooped by Irene Ferri from Content Marketing & Content Strategy
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How to Build A Content Calendar Using Google Docs

How to Build A Content Calendar Using Google Docs | Web Marketing | Scoop.it
Content is king! Content is king! Content is king! That cheer has arisen from every quarter of the Internet community like an army in a Game of Thrones episode greeting their Khaleesi. Content marketing has proven to be one of the most effective methods of reaching consumers and connecting brands with potential customers. We all …

Via Stefano Principato
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Rescooped by Irene Ferri from Content Marketing & Content Strategy
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90+ Content Marketing Tools for Marketing and PR

90+ Content Marketing Tools for Marketing and PR | Web Marketing | Scoop.it
Each day, content marketers look for new ideas to deliver relevant messaging to their clients and prospects. Most marketers use the basics: search engines like Google and Bing to deliver relevant res…

Via Stefano Principato
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YouTube Marketing Lessons from a Top Beauty Channel

YouTube Marketing Lessons from a Top Beauty Channel | Web Marketing | Scoop.it
Viral videos can make the news and sometimes win the hearts and minds of the common people.
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Is Facebook Instant Articles an Industry Game Changer?

Is Facebook Instant Articles an Industry Game Changer? | Web Marketing | Scoop.it
Facebook's long-awaited direct-to-Facebook publishing service was finally announced on Wednesday, giving publisher the ability to directly post their articles to the social networking giant's site. In essence, Facebook Instant Articles are pieces...
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Truth Be Told: Transparent Marketing is Here to Stay

Truth Be Told: Transparent Marketing is Here to Stay | Web Marketing | Scoop.it
 A number of companies have recently taken up transparent content marketing and have started sharing internal information on campaign performance and internal stats.
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Should You Use the LinkedIn Publishing Platform?

Should You Use the LinkedIn Publishing Platform? | Web Marketing | Scoop.it
With more than 320 million users, you would think that publishing on the LinkedIn platform would build your reputation as a thought leader while generating a ton of views and engagement, right?
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