When you look into web layout design there are many different aspects you can focus on. But generally we can break pages into smaller segments such as the header, navigation, sidebar, content area, and footer.
Arabella Santiago is the founder of Startup Live and the Executive Director of the TechWeek conference in Chicago where I'm speaking in a few months. We had a discussion on the role of curation as an expression form in Austin at SxSWi a few weeks ago and we also touched upon the topic of the coming TechWeek session which is about the trend of remixing content to create something new: "No one wants to be duplicating content, but if you quote content and you put content in context then you can create something which has higher value than the original.
It's something we have gotten used to in Music with DJ's and rappers sampling and remixing songs but that the Web makes possible for everyone to do with any form of content. Having been a music entrepreneur before, I like this analogy and I think it shows quite well how a whole creativity potential can be unleashed by new tools and platforms.
CurationTraffic utilizes a bookmarklet to allow the curator to pull in any content from any web page article, video or even pin. The curators dashboard resembles very much the typical Scoop.it editing panel, though there are now many tools and services using that very same approach. The CuratorTraffic dashboard has a few extra neat features from what you can find in Scoop.it including the ability to automatically integrate specific content you have pre-selected in an article, or the ability to post to multiple channels/sites at once.
Sharing functionalities have been integrated by utilizing providing a link to Hootsuite, AddThis and Pinterest from within your dashboard, and scheduling ones with a link to Buffer. Much more complex than Scoop.it but ingenious and - although more time consuming - effective.
CurationTraffic offers a lot more control in terms of design and customization of your final layout, by providing several base templates that can be further personalized to the last detail.
Very useful is the integration of custom modules in the basic templates that allow curators to integrate an email subscription form or specific promotions. Also effective and useful is the integration of both a topbar that is always visibile as you scroll through the page - and which can be customized any way you want - and a main menu, which is also completely customizable.
By comparing it to Scoop.it, CurationTraffic has a few strong key advantages in its favor. These are:
- Your own platform, your own site, your own RSS
- Highly customizable design and look & feel
- Good backend editing dashboard
- One-time cost
- Publishes straight to WordPress
Scoop.it on the other hand maintains its leadership thanks to:
- Immediate search visibility, traffic and audience
- Advanced news discovery tools
- Integrated one-click social sharing and scheduling
- Cooler look and feel out of the box
- Community of curators
Nonetheless the many advantages that Scoop.it offers I must admit that CurationTraffic appears to have many excellent features and an interesting business model that make it a serious content curation platform contender for those already using WordPress.
If you are willing to make some extra effort in finding and sharing content, already have an established audience and do not need the extra exposure that Scoop.it can give, then CurationTraffic may be a serious alternative to consider.
Pricing: $97 one time.
More info: http://bit.ly/CurationTraffic ; (note: the above is an affiliate link - I will get a commission if you decide to buy CurationTraffic - thanks for supporting my curation work)
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There is a growing amount of buzz about a concept called "social selling" (often used synonymously with Sales 2.0). Many will argue that sales, particularly B2B sales, has always been a social activity.
After all, selling has always revolved around relationships (i.e. WHO you know) and hence the focus on networking, establishing rapport, and leveraging existing relationships.
Traditionally this was done via face-to-face business meetings, industry conferences, athletic clubs, civic organizations, social clubs, etc.
Social Sales and Customer 2.0
As with many new trends enabled by technology, social selling has a tendency to be thought of as the adoption of social media and online collaboration tools by sales organizations. In reality, social selling is itself a response to fundamental changes in customer behavior and their buying process.
Customer 2.0 now has access to unlimited information about your company, your products, and those of your competitors.
Intelligence Is Key
Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of "who you know" is trumped by "what you know about who you know."
This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media.
Robin Good: A great video animation introducing some of the key ideas, dreams and concepts behind content curation.
From the video: "One of the most beautiful things about the Internet is this sort of radical discovery, where you start in a place that you are familiar with, that you trust, and then you drill down and down and chase the white rabbit and then you end up in some wonderland you didn't know existed."
The clip includes thoughts from some unique curators, picked and selected by Percolate, the company sponsoring this video.
Robin Good: You may not like this site, its focus (on real estate) or its writing style, but to me Drew Meyers does hit the nail right on the head, in introducing and explaining content curation, to a likely audience of real-estate agents.
He writes: "At the end of the day, the most important thing to remember about curation is that it’s not about you.
...It is about delivering GREAT content consistently over and extended period of time.
Curation is about building long term credibility, establishing real relationships, and earning your place as your audience’s go-to source for anything related to real estate."
And that is indeed a great synthesis of what curation really is. But he adds more to make sure you are 100% with us and he excels at doing so:
"FACT n.1) Everyone is now a publisher.
FACT n.2) Many SUCK at creating quality content.
FACT n.3) There is too much, for lack of a better word, shit on the web as a result.
FACT n.4): I don’t have time to filter through the shit myself and find the valuable/ insightful/interesting content.
FACT n.5): I value people who curate content in very specific niches for me.
FACT n.6): The people that curate content in areas I’m interested in earn my trust over time, and are much more likely to earn my business if I need goods/services they provide."
I caught a post this week from Peter Shankman entitled "I Will Never Hire a Social Media Expert and Neither Should You." It's not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web.
Quick Response codes also known as QR codes are similar to barcodes. When you scan QR codes using apps such as i-nigma, with your smartphone, ipad and computer (if you have a web camera) it links information to you. The information can be text, videos or websites etc. I believe with bring your own technology coming to many schools, I see QR codes becoming more popular in the classroom because they can be read on many devices and it is a real world application now. Here are some ways you can use QR codes in the classroom…
Robin Good: If you are looking for a map of any part of the world that you can freely adopt, customize and use for your online project, the maps.stamen.com is now available online.
You can call up any location on the planet and select between three different map styles:
a) Terrain (USA only)
"maps.stamen.com, the second installment of the City Tracking project funded by the Knight News Challenge, is live.
These unique cartographic styles and tiles, based on data from Open Street Map, are available for the entire world, downloadable for use under a under a Creative Commons Attribution 3.0 license, and free.
This is a great interview of David Carr, the well-known columnist at the New York Times where he publishes "The Media Equation" on the future of Media and Journalism. It was suggested to me by Serge van Oudenhove: thanks!
Carr was a speaker at a recent SxSWi pannel named the Curators and the Curated and he comes back in this interview on his "yes, but" about curation: yes, he believes content curators have an important role to play, quoting Maria Popova who was at that same pannel, but also pointing out the importance of attribution and credits, a "form of compensation" in the sometimes too free-for-all Web.
But his interview takes a step back looking at the future of publishing, including the business model challenges in the digital age.
He gives interesting persepctives making it a great read.
One of the greatest things about Me So Scrappy is our open gallery that is loaded with incredible and inspirational layouts. When I began digi-scrapping, I didn't realize the benefits of sharing my work in online galleries.
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
A key feature differentiator for video curation channels is in my eyes the ability to "play" a channel or collection in full screen, in a tv-like mode (similarly to what YouTube official Playlist feature allows), or better yet to select and program a selection within the collection to be watched on-demand.
Robin Good: Note and Point is an elegantly curated set of high-quality visual presentations selected and described/commented.
The collection is organized in four sections: Keynote, PowerPoint, PDF and SlideRocket.
This is a great example of how effective curation can create value, while providing greater visibility to the authors showcased and integrating an elegant and perfectly fitting advertising model (AdFusion) which is both inobtrusive and highly contextual. (I found the ads on Note&Point so interesting that I reloaded their home page multiple times to see them all, and clic the ones I was most interested in.)
Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site.