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Rethink what the Internet means for you, by gaining perspective on the ideas, thoughts and knowledge that shape it. Observations, examples and insight on UX, technology, digital and social media, the semantic web, and anything that seems exciting enough to inspire us.
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Pavlos Nomikos
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Scooped by Pavlos Nomikos onto Web Ιnterrupted |
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One to one marketing is back. And this time it’s personal.
Pavlos Nomikos's insight:
I believe personalisation must be the marketers dream these days, given that the consumer's experience on the Internet (e.g. Amazon) and social media today is much more personal by definition.
Its also nice to see that technological platforms today have matured to accomodate personalized on line experiences.
This article focuses on conversion rather than building traffic and the principles to gain an ROI out of personalisation. Delete the scoop?
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Author Régis Jauffret’s Parisian Tale of Lust Gets a Sexy Cinematic Spin
Pavlos Nomikos's insight:
Fashion video turned into a black noir, cinematic tale! This is still a brand telling a story! Delete the scoop?
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The importance of knowledge management in any organization relies in the following laws of knowledge Via Dick Cheuk 
Dick Cheuk's curator insight,
February 8, 12:57 AM
Some interesting points although I don't think you can call them laws. Delete the scoop?
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Two-thirds of adult Americans online use Facebook, but just 8 percent of non-users are interested in joining the social network, while 61 percent of current users have at some point walked away from the site for a period of several weeks or more,...
Pavlos Nomikos's insight:
If you have felt the occasional boredom with FB, you are not on your own.
"Among those who took a break from Facebook, lack of interest in the site, absence of compelling content, excess of gossip or “drama,” and interference with their productivity each accounted for about 10 percent. One in five of the users who took a hiatus said they were simply too busy." Delete the scoop?
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Enterprise 2.0 Knowledge Management - A Revolution of Knowledge in Three Parts „In an economy where the only certainty is uncertainty, the one sure source Via Dick Cheuk
Pavlos Nomikos's insight:
3 part presentation on KM. The popularity of social media and collaboration platforms has brought KM back into consideration for some corporations.
Dick Cheuk's curator insight,
December 27, 2012 5:41 PM
These three parts presentation slides show how organisations can better use social media to help their people sharing their knowledge. One point I like about what they suggested is they see social media not as individual tool but a collective tools to do KM. Some organisations use social media separately: a blog is a blog and a wiki is a wiki. The power of social media only can be seen when they are used in a mix and match style that suit your needs.
The other important point they made is knowledge management is not about capturing knowledge and put it somewhere, but to connect the knowledge seekers and knowledge providers. Knowledge is only valuable when being used. Delete the scoop?
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Just as we are driven to spread our physical DNA, so we (apparently) have an urge to spread our virtual identities, so that we cannot be erased.
Pavlos Nomikos's insight:
An interesting persective on why the Internet changes the balance of power between individuals and institutions. "This attention economy is not the intention economy beloved of vendors, who grab consumers’ attention in order to sell them something. Rather, attention here has its own intrinsic, non-monetizable value. The attention economy is one in which people spend their personal time attracting others’ attention, whether by designing creative avatars, posting pithy comments, or accumulating “likes” for their cat photos." Delete the scoop?
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First, there was a competition, which suggested that one second of video could capture a unique, meaningful moment. Then a young woman from LA used ro Delete the scoop?
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Robin Good: if you want to get a glimpse of what are going to be some of the key emerging trends in the world of marketing in 2013, I could not suggest a better resource than this one.
Rohit Barghava, has put together a stunning presentation outlining 15 marketing trends for 2013, and providing for each one a curated set of real-world examples from websites / companies showcasing the trend already at work.
The presentation/booklet is outstanding both for its unique and highy effective presentation format, but also for the marketing strategy to promote through it an ebook of the very same topic. The beauty of this approach is that most of the value is given out for free here, in this presentation, providing a great opportunity for the author to build trust and credibility for those not familiar with him, and then to offer the opportunity to get more for a small price.
A touch of marketing class is also the "Backstory" at page 94 explaining in a simple page the "methodology" that was used to gather these trends.
Overall a great piece of content. Both for its contents, as well as for its delivery format and for its content marketing approach.
Highly Recommended. A model for high-value content marketing strategy and highly-effective curated visual delivery format 10/10
Slideshare presentation: http://www.slideshare.net/rohitbhargava/15-marketing-trends-in-2013-and-how-your-business-can-use-them
Via Robin Good Delete the scoop?
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In this article, you'll understand why 16 pixels should generally be the minimum size for body copy in modern Web design. Delete the scoop?
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Research consultancy Latitude recently released phase one of a two-part study titled "The Future of Storytelling" that looks to uncover trends and audience attitudes about content. Overall, the study revealed that audiences are looking for a blurring of barriers between content and reality in a layered yet cohesive execution. Delete the scoop?
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“Knowledge Management – It’s about helping you capture, store, share and use everything that isn’t on Google (yet), and making sense of what you can find there” Delete the scoop?
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Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions. The “Guide To Creating Personas Infographic” will help you as a business owner realize the value personas can offer. You’ll also find tips and “How To”s for building your company’s personas, so you can better meet the needs of your users. What are Personas? Personas are hypothetical archetypes, or “stand-ins” for actual users that drive the decision making for interface design projects. Personas are not real people, but they represent real people and users throughout the design process. Personas are not “made up”; they are discovered as a by-product of the investigative process. Names and personal details are made up for personas to make them more realistic and life-like. Personas are defined by their goals. Interfaces are built to satisfy personas’ needs and goals.By: Bill Ross http://bit.ly/MVMtQn Source http://bit.ly/QqUNho Via maxOz 
maxOz's comment,
August 2, 2012 12:56 AM
Jenny Thanks So Much for sharing, hope you've been well, cheers Michele
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Writing for an online audience is much different than writing for a traditional print publication like a book, magazine or newspaper. Online readers are obviously reading from a screen, and as a result they will more likely scan the article as opposed to reading it word-for-word. In order to maximize the impact of your articles you will need to make a few adjustment
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Content marketing drives business. Today's online environment essentially demands it.
Pavlos Nomikos's insight:
Some ideas for content marketing within Google+
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A target market is deliberately exclusive. That niche focus can compel consumers to identify with your brand. It's what gives you insight to speak to them so clearly. Find that niche focus to boost...
Pavlos Nomikos's insight:
The article makes a nice distinction between a brands target market vs the target market of a content marketing strategy. Delete the scoop?
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In a general context of gloom and recession, the global luxury industry continues its insolent growth fueled largely by the accession of BRIC citizens (Brazil, Russia, India, China) to millionaire statuds. The members of this growing club of affluent people do not just acquire designer objects symbolic of their class as they are now more interested in unique or even transformational experiences.
Pavlos Nomikos's insight:
Being and experiencing seem to dominate consumer perference lately as evident in the luxury goods and haute couture sectors, is this a developing trend? Examples of transmedia approaches in evoking emotion. Delete the scoop?
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Note: Please download the report for fully functioning links. Delete the scoop?
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Inbound marketing tactics like Search Engine Optimization (SEO), blogging, social media, website lead generation and lead nurturing are more cost-effective than traditional forms of outbound marketing. Marketers are already shifting their budgets, and seeing results.
Pavlos Nomikos's insight:
Great intro on inbound marketing Delete the scoop?
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A digital entrepreneur is offering $1-million and a berth on Cineplex screens to anyone with a two-minute trailer and the smarts, energy and talent to garner lots of buzz. Robert Everett-Green reports on J.
Pavlos Nomikos's insight:
That’s the word from Vancouver digital entrepreneur J. Joly, who says that filmmakers ought to build their audiences before they shoot their pictures, not after. To test his case, he has launched CineCoup, a one-year “film accelerator” that gives social media a starring role in film production. Delete the scoop?
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.Creative Commons isn't just some arbitrary legalese: it was a way the world could build on creatives’ work. Re-use it. Re-mix it. It’s what made the web a place where individuals were not just creators, but part of communities that valued sharing.
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Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies... Via janlgordon 
janlgordon's comment,
December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
PaolaRicaurte's curator insight,
December 16, 2012 9:21 AM
A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools... Delete the scoop?
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Marketers are buzzing from the aftershocks of Google's recent most updates, code-named Panda and Penguin.
Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too. Delete the scoop?
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How does Google applies semantic search? Seo research series Part 1.
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The London Olympics are set to be liked, tweeted, pinned and shared with more people than ever before as athletes, fans and organisers interact online in the first-ever social media Summer Olympics Delete the scoop?
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Chinese Social Media & Internet fast facts by Digital Jungle via Slideshare... Delete the scoop?
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