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Rescooped by Orbis Editing from Digital Marketing & Communications
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A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds

A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds | Web intelligency | Scoop.it
Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.

Via Alex Butler
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Charity WIlls's curator insight, May 24, 2013 10:07 AM

A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds

Julio Vizcarra's curator insight, May 26, 2013 12:38 AM

Será cierto?

Jérôme de Guigné's curator insight, May 30, 2013 4:47 AM

Sharing drives value! But not especially from everywhere. Find out more on this very interesting study. 

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10 Private Social Networks for Discreet Interaction

10 Private Social Networks for Discreet Interaction | Web intelligency | Scoop.it
Ten micronetwork sites and apps to ensure you're actually socializing with those in your social networks.

Via Alex Butler
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Social Media and Link Building

Social Media and Link Building | Web intelligency | Scoop.it

Since Google introduced the Panda and Penguin many people believe that link building, and SEO for that matter, are dead. Are they? No, this is certainly not the case. Here is why websites that are currently ranked on the first page of Google are there: they have strong authority links. They wouldn’t be there if they had weak, low value links.

However with the shift in Google algorithms switching from page rank to domain authority, there are definitely changes in the SEO world. There is a massive emphasis on content and social signals. With that in mind, here are some useful tips on how social media can help you build a strong backbone for your link building.


Via Alex Butler
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Social media giants' features compared

Social media giants' features compared | Web intelligency | Scoop.it

Google+ recently took the second place in the race between social networks from Twitter with over half billion registered users (about half of them are active at least once a month). What could be the reason for such fast growth? And will there be a day in the near future when it overtakes Facebook?

 


Via Jaana Nyström, Andy Bull
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God Is.'s curator insight, June 21, 2013 10:55 AM

Once again, Google folks are doing a great job! Thanks for sharing Jaana...

Ari Meier's curator insight, June 21, 2013 4:28 PM

Wow, Google Plus has exploded. This is what happens when you have a combination of "Facebook fatigue" and great, thought provoking posts. 

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Why adding #hashtags won't make Facebook a platform for breaking news / The Guardian

Why adding #hashtags won't make Facebook a platform for breaking news / The Guardian | Web intelligency | Scoop.it

The Guardian Now it is #facebook The Guardian Adding hashtags will not make Facebook a destination for breaking news, any more than it has done for Google+, which already supports them. The culture is different.


Via Andy Bull
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No, native advertising in print is not going to “save newspapers”

No, native advertising in print is not going to “save newspapers” | Web intelligency | Scoop.it

As the print newspaper business continues its inexorable decline, there is a frantic grasping at straws to try and forestall the inevitable, with paywalls being the most popular straw.


Via Andy Bull
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Rescooped by Orbis Editing from Transmedia Think & Do Tank (since 2010)
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Du Cross- au Trans- Media : la métamorphose des consommateurs captifs

A travers le point de vue de Karine Halpern, venue de l'univers du cinéma et de la video, et qui explore désormais les modèles applicables au web, un pied à New York et l'autre à Paris, Read Write Web cherche à comprendre ce que sont les oeuvres...

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A collection of hand selected articles from L’actualité du Web-Marketing

A collection of hand selected articles from L’actualité du Web-Marketing | Web intelligency | Scoop.it
Now in Beta! Paper.li multi-share - share your favorite articles, photos and videos from one paper in 1 go.
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Que pensent les femmes des hommes dans le travail ? par @DavidAbiker #JFD

Que pensent les femmes des hommes dans le travail ? par @DavidAbiker #JFD | Web intelligency | Scoop.it

Vendredi dernier, je suis me suis rendu à la Journée de la femme digitale organisée, entre autres, par Catherine Barba et Delphine Rémy-Boutang. Imaginez une Journée de l’homme digital, ça n’aurait aucun sens. Mais une journée de l’executive woman connectée, c’est différent. D’abord parce qu’en ce 8 mars toutes les occasions étaient bonnes pour faire entendre la cause des femmes dans le business, y compris les analyses d’un autre réseau de femmes connectées : Girl Power 3.0.

 


Via Jacques FROISSANT
Orbis Editing's insight:

C'est l'histoire d'un homme qui s'intéresse au Girl Power 3.0

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Jacques FROISSANT's curator insight, March 12, 2013 11:47 AM

Très intéressant tour d'horizons de femmes présentes à la Journée de la Femme Digitale. Je vous invite à découvrir. Bel échantillon de managers et entrepreneurs femmes du digital issues aussi bien de grands groupes, agences ou startup.

Brigitte Xuereb's curator insight, March 15, 2013 6:13 AM

Des questions (on peut contester le lien de certaines avec le sujet hommes/travail) essentielles (!) et des réponses parfois étonnantes ...:)

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Digital happiness : le prochain Facebook ?

Digital happiness : le prochain Facebook ? | Web intelligency | Scoop.it
Les technologies du bonheur et du bien-être sont en plein essor. ... Elles ne cherchent pas à mettre l'existence en équations, mais représentent une nouvelle étape dans l'émergence du « développement personnel » comme phénomène de masse.
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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Web intelligency | Scoop.it

It is not so much a revolution but a rapid evolution and transformation.

The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013. 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. 

 


Via Alex Butler
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Twitter's five tips for agile marketing in the moment

Twitter's five tips for agile marketing in the moment | Web intelligency | Scoop.it
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

Via Alex Butler
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DanielDoherty's curator insight, June 12, 2013 10:39 AM

I love the real time nature of twitter

Sunil Malhotra's curator insight, June 18, 2013 2:15 AM

Twitter is great for short-term promotion.

Bill Brown's curator insight, June 18, 2013 7:09 AM

Twitter is an essential for Marketers

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10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014 - Search Engine Journal

10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014 - Search Engine Journal | Web intelligency | Scoop.it
Now that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s

Via Alex Butler
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3 Tips for Creating Your Business' Facebook Page - Mashable

3 Tips for Creating Your Business' Facebook Page - Mashable | Web intelligency | Scoop.it

3 Tips for Creating Your Business' Facebook Page Mashable Starting a social media marketing campaign can be extremely overwhelming if you're not familiar with the digital space.


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Emi Grand Ouest's curator insight, June 23, 2013 3:22 AM

Aperçu sur Mashable, site de référence, ce mini-didacticiel (en anglais) pour utiliser professionnellement Facebook comme outil de marketing.

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Vine use on Twitter up almost 100% in last two months, says survey

Vine use on Twitter up almost 100% in last two months, says survey | Web intelligency | Scoop.it

According to a study by video tech firm Unruly, 6-second Vine videos are being posted to Twitter at the rate of 9 per second, which is up from 5 per second two months ago.


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Mes amis, mes amours, ma boutique

Orbis Editing's insight:

Un petit lien vers un article que j'ai écrit sur une toute nouvelle boutique. Oui c'est celle d'une amie et alors !

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Les 3 principes de Facebook | Web Social

Les 3 principes de Facebook | Web Social | Web intelligency | Scoop.it
Tout savoir sur le web social : des médias sociaux au community management en passant par les supports mobiles d'Apple. Kevin Poudoulec vous présente son travail de veille et de curation.
Orbis Editing's insight:

Ce billet présente une première approche assez simple pour les apprentis CM  comme moi.

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Etude : Les quatre piliers du transmedia storytelling ou la règle des 4i | The rabbit hole

Etude : Les quatre piliers du transmedia storytelling ou la règle des 4i | The rabbit hole | Web intelligency | Scoop.it
Conjointement à l’évolution de plus en plus rapide des nouvelles technologies apparaissent de nouvelles formes de narration, bien souvent expérimentales. Mais qu’en est-il réellement des attentes du public ?

Via Transmedia lab, Jean-Paul Jousset
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Journee de La Femme Digitale. Retombées médias #JFD

Les retombées médias de la Journee de la Femme Digitale le 8 Mars 2013.

Via Journée de la Femme Digitale
Orbis Editing's insight:

Bravo pour cette première #JFD. C'est incroyablement motivant !

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Journée de la femme digitale Max et Ines en 2063 explique leur vision futuriste des femmes

Film diffusé à la Journée de la Femme Digitale le 8 Mars 2013 #JFD #femmes, produit par Storycircus écrit par Cyrille de Lasteyrie alias Vinvin et réalisé par Henri Poulain http://www.storycircus.fr #JFD #Femmes


Via Journée de la Femme Digitale
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8 Mars 2013 - Première Journée de la Femme Digitale et c'est encore les enfants qui en parlent le mieux.

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