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Rescooped by Delphine Stévens from Eclectic Technology
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Inspiring Innovation

Inspiring Innovation | Web Information Specialist - Making the most of Web 2.0 | Scoop.it

"Rethinking Innovation. Does it just come or can we inspire it?"


Via Beth Dichter
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Leslie Minton's curator insight, November 30, 2013 5:35 PM

Really gets you thinking about how to inspire greater innovation

Drora Arussy's curator insight, December 1, 2013 8:23 AM

Interesting that this inforgraphic chose to put thinking "outside of the box" inside boxes, but in general the idea is important for us to remember. When facilitating a class encourage buy in from the students, encourage them to exercise their minds and be creative!

Malin Fölster's curator insight, December 7, 2013 8:41 AM

Ett ord som gäller.... Imponerad! 

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4 Secrets of Effective Brand Storytelling Across Channels

4 Secrets of Effective Brand Storytelling Across Channels | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands." Read the full article to find out more about these rules in multi-channel brand storytelling: - Don’t embrace a new channel without getting your story straight first - Don’t think in terms of single campaigns—think like a media company - Define your authority to publish - Make informed channel decisions
Via Kim Zinke (aka Gimli Goose), Karen Dietz, jaynalocke, Level343
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Comment le Community Manager peut-il combattre la lassitude de ses fans ?

Comment le Community Manager peut-il combattre la lassitude de ses fans ? | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
“ Cette semaine, je vais m'intéresser aux différentes méthodes à disposition du Community Manager pour lui permettre de combattre une certaine lassitude des fans envers les contenus que celui-ci prop...”
Via Julie ♥ Adore
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6 Components of a Successful Digital Marketing Audit

6 Components of a Successful Digital Marketing Audit | Web Information Specialist - Making the most of Web 2.0 | Scoop.it

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement.

 

Before launching the digital audit it’s important to establish basic criteria with respect to rating status, structure and performance. To help guide next steps set up a simple decision filter that will aid in prioritizing your findings. One simple way to do this is to assign a color coding systems as follows...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 31, 2013 2:58 PM

Valuable blueprint for measuring digital marketing ROI...

WEDCBiz's curator insight, August 1, 2013 12:08 PM

This is a good way to make sure that you are using social media effectively.

Rescooped by Delphine Stévens from Beyond Web and Marketing 3.0
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Marketing 3.0: The Rise of Purpose-Driven Social Brands

Marketing 3.0: The Rise of Purpose-Driven Social Brands | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-ma

Via C-Marketing
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Rescooped by Delphine Stévens from All About LinkedIn
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25 Things that Make You Look Dumb on LinkedIn | Constant Contact Blogs

25 Things that Make You Look Dumb on LinkedIn | Constant Contact Blogs | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
LinkedIn is one of those social networks you may feel a bit unsure about. You might even be asking yourself, "How can this site help me grow my smal

Via Anita Windisman
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Tina Sims, M.A., ACRW, CPRW, GCDF's curator insight, July 23, 2013 9:10 PM

Great information! There is a lot to learn. It can be daunting.

Amanda Hoffmann's curator insight, July 23, 2013 11:13 PM

Worth reading to ensure YOU are not doing any of them!

Simone Favaro's curator insight, August 10, 2013 11:10 AM

In order to get your on-line networking growing, you have to be there. It's not enough to open an account somewhere and to use it obly when the sun is shining and the weather is sweet.

 

Furthermore, you have to know what you are going to use. Tell me the truth, aren*t you on Linkedin because your brother or partner opened an account telling to you 'Hey, you should have an account!' ?

 

LEANNE KENNIS gives you some tips on what you have to avoid when you use linkedin... take care!

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AOL Reader, remplaçant de Google Reader, a tout pour plaire !

AOL Reader, remplaçant de Google Reader, a tout pour plaire ! | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Si les rumeurs et autres fuites autour dun potentiel lecteur RSS par Facebook sont encore loin dêtre confirmées, AOL na pas tardé à proposer...
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3 Tools to Help You Discover and Share Great Content | Social Media Examiner

3 Tools to Help You Discover and Share Great Content | Social Media Examiner | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.
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Top 5 Marketing Trends in 2013 - exploreB2B

Top 5 Marketing Trends in 2013 - exploreB2B | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
The Top 5 Marketing Trends for 2013:1. Social Media- Twitter, Facebook, LinkedIn, Blogging and Google+. These tools are very popular and must have's for your business. If you are a B2B, you ...
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La veille, au-delà des outils | L'Œil au Carré

La veille, au-delà des outils | L'Œil au Carré | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
L'ADBS (Association des professionnels de l'information et de la documentation) a tout récemment organisé une conférence sur Les métiers de la veille
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How to Convince Your Skeptical Boss That Facebook Marketing Works | Social Media Examiner

How to Convince Your Skeptical Boss That Facebook Marketing Works | Social Media Examiner | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Facebook for business: Here's how you can show the value Facebook to your client or business, and how they can get the most out of it.
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Rescooped by Delphine Stévens from Google Plus and Social SEO
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Top 32 Power Words That Will Really Sell Your Content [Infographic] - Bit Rebels

Top 32 Power Words That Will Really Sell Your Content [Infographic] - Bit Rebels | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Getting people to notice your content is a mastery that takes experience to fully comprehend. This power words infographic will help you find the shortcuts.

Via Neil Ferree
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Dawn Matheson's curator insight, June 5, 2013 2:42 PM

Why say utilize when you mean use? Stick to the power words - short, sweet, and packed with meaning! Read on! ~ Terry

Laura Brown's comment, June 5, 2013 3:49 PM
There are times for bigger words. Too many small words can make you seem too casual and not an expert/ authority on the topic. It's good to have some mix/ balance of words.
Lorre Baisch Hopkins's comment, June 7, 2013 1:23 AM
Sometimes writers try too hard to use big words, and end up sounding stupid. If you wouldn't talk that way, you shouldn't write that way!
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U’Start’Me : un réseau social pour mettre en relation entrepreneurs, indépendants et investisseurs

U’Start’Me : un réseau social pour mettre en relation entrepreneurs, indépendants et investisseurs | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Trouver des compétences, trouver des investisseurs... L'entrepreneuriat nécessite de développer son réseau de contacts et de rencontrer les bonnes personnes au bon moment. U’Start’Me est un no
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Rescooped by Delphine Stévens from EASI-ie (intelligence économique et stratégique)
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NetPublic » Comment fonctionne Google ? Quelles traces laissons-nous sur le Web ? 2 séquences pédagogiques pour réfléchir et agir

NetPublic » Comment fonctionne Google ? Quelles traces laissons-nous sur le Web ? 2 séquences pédagogiques pour réfléchir et agir | Web Information Specialist - Making the most of Web 2.0 | Scoop.it

Gaëlle Sogliuzzo, professeur-documentaliste en lycée à la Cité Scolaire Beaumont (Redon, 35) a conçu un portfolio très intéressant de séquences et expérimentations pédagogiques sur la culture de l’information et des médias.


Via Intelligence Economique & Détective Privé, EASI-ie
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Rescooped by Delphine Stévens from Les outils du Web 2.0
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Mural.ly Un mur de liege virtuel et collaboratif - Les Outils Collaboratifs

Mural.ly Un mur de liege virtuel et collaboratif - Les Outils Collaboratifs | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
“ Mural.ly est un outil collaboratif qui permet de créer des murs virtuels sur la toile permettant les échanges et le travail collaboratif.”
Via Fidel NAVAMUEL
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Rescooped by Delphine Stévens from Web 2.0 Community Management
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Open innovation et Intelligence collective : des outils pour repenser modèles économiques, produits et services

Open innovation et Intelligence collective : des outils pour repenser modèles économiques, produits et services | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
“ Des termes barbares ? Simplement tendance ? Ou de vrais outils pour les organisations qu'elles soient privées ou publiques ? La pratique me fait dire que”
Via Mickaël GESLIN
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Rescooped by Delphine Stévens from La com des PME dynamiques
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PME et brand content

PME et brand content | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Les PME ont une utilisation a minima du web. Le brand content, est-il un investissement à portée des PME ?

 

Selon Fabrice Frossard,  « le contenu est le cœur du réacteur du marketing client et de la communication online ». Pourtant, le brand content est surtout utilisé par les PME « digital natives », avancées dans leur utilisation du web car, selon Laurent Pontégnier,  il « implique une stratégie ciblée nécessitant la maîtrise des outils et logiques numériques ».

 

Mais pourquoi créer des contenus engageants ? Les PME poursuivent des objectifs de notoriété, de confiance, de connaissance et d’affirmation de leur légitimité sur leur secteur (renforcement du positionnement concurrentiel) pour mettre en avant leur expertise en direction de leurs publics sur des marchés souvent saturés. Le brand content est donc un outil de différenciation fortement apporteur de valeur.


Via C-Marketing
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C-Marketing's curator insight, July 29, 2013 6:50 AM

Pour dépasser une utilisation a minima du web, je vous conseille de lire cet article qui introduit de manière claire et structurée ce qu'est le brand content et en quoi et comment il peut être utile pour les PME.

Rescooped by Delphine Stévens from Marketing 3.0
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Les 10 statistiques qui devraient vous faire repenser votre stratégie sur les réseaux sociaux

Les 10 statistiques qui devraient vous faire repenser votre stratégie sur les réseaux sociaux | Web Information Specialist - Making the most of Web 2.0 | Scoop.it

Les réseaux sociaux ont d’abord été perçus comme quelque chose de pas forcément rentable mais d’intéressant et souvent confiés à un stagiaire ou un junior. Les informations qui vont suivre, ainsi que les infographies indiquent que les réseaux sociaux ont évolués, et avec de vraies stratégies en place, on peut avoir des résultats intéressants.


Via Tolokonnikoff - Seratoo
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Hive Reader, une alternative gratuite, prometteuse et fidèle à Google Reader

Hive Reader, une alternative gratuite, prometteuse et fidèle à Google Reader | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Plus que quelques jours avant la disparition de Google Reader, le lecteur RSS emblématique de ces dernières années. Les alternatives se démultiplient, les positionnements...
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The Best Google+ Features for Your Business | Social Media Examiner

The Best Google+ Features for Your Business | Social Media Examiner | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Google+: How to claim Authorship and use other features to participate in communities, help you establish authority, increase visibility and grow an audience.
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Brand Reputation Management: Your Seven-Point Game Plan

Brand Reputation Management: Your Seven-Point Game Plan | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online.
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Rescooped by Delphine Stévens from Website Pages Advice
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WEB PAGE READING - You Won’t Finish This Article

WEB PAGE READING - You Won’t Finish This Article | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.

Via Peg Corwin
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Terry Patterson's comment, July 20, 2013 12:37 PM
See Brian, there is no "cut off" for good articles, just user ability and interest to finish the read... yes, the medium helps (in your case you mentioned "listen") whatever works. In any case, believing that a user won't read an article because it is too long is a fallacy. Someone who believes that simply is not understanding their audience and not giving them what they need and how they need it in digital format.
Brian Yanish - MarketingHits.com's comment, July 20, 2013 3:07 PM
As platforms change for content exposure with filters such as curation, on site like Scoop.it, writers need to remember that their readers may be looking for more information than a brief 500 word article because they have clicked through from a filtered source, not a random Google search.
Brian Yanish - MarketingHits.com's comment, July 20, 2013 3:14 PM
Terry, when I look an article written by someone like Avinash Kaushik, I know that what I'm going to read is well thought out with sources to back it up. Not just something written as Google bait. eg. http://www.kaushik.net/avinash/analytics-tips-improve-search-social-compound-metrics/
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How to Use the LinkedIn Contacts Feature | Social Media Examiner

How to Use the LinkedIn Contacts Feature | Social Media Examiner | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
LinkedIn Contacts: learn about this new feature and how to create an easy-to-manage, all-in-one interface for your email databases and LinkedIn connections.
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Rescooped by Delphine Stévens from Time to Learn
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7 trucs et astuces cachés dans Google Drive

7 trucs et astuces cachés dans Google Drive | Web Information Specialist - Making the most of Web 2.0 | Scoop.it

oogle Drive est devenu en peu de temps l’un des meilleurs outils disponibles sur le marché du stockage en ligne. Faut dire qu’un service gratuit comme celui-ci, il en court pas les rues ! Mais le service de Google dispose de nombreuses fonctionnalités. Les énumérer ici même serait trop long, c’est pourquoi j’ai préféré me rabattre sur ces 7 trucs et astuces cachés dans Google Drive…


Via Frédéric DEBAILLEUL
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How to Use Pinterest Rich Pins: What Marketers Need to Know | Social Media Examiner

How to Use Pinterest Rich Pins: What Marketers Need to Know | Social Media Examiner | Web Information Specialist - Making the most of Web 2.0 | Scoop.it
Pinterest's new Rich Pins: Learn how these new features provide more information on the images shared on Pinterest and how you can use this for your business.
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