Our“traditional”thinking is undergoing profound change—so much so that finding the best combination of mind and technology requires new wisdom—“digital wisdom.” Old kinds of wisdom, like memorizing a great deal of information when young that will work for the rest of your life, or seeking a job or employer you can remain with for an entire career, no longer make sense in our contemporary world. Today information goes out of date far too rapidly. Today needed skills must come from multiple disciplines and sources. We need to determine what is wise for today and the future—taking all our technology into account. Not that our “old” wisdom never counts or applies—much still does. But we need to figure out where and when the traditional wisdom does and does not work, and when it doesn’t, we need to put something new in its place. New wisdom, for example, includes “learning to learn” in order to acquire knowledge and skills rapidly, rather than relying on received knowledge from the past. Medicine is now becoming evidence-based, with treatments continually updated based on new data, rather than forever based on the practices doctors learn in medical school. New wisdom includes enhancing our capabilities with technology wherever and whenever possible. We also need new wisdom about what from the past truly counts, so we can delete what we no longer need.
People aren’t using their internet-connected smart TVs for anything beyond, well, watching TV. It turns out, nobody wants to tweet from their TV. Or read books. Or do whatever it is people do on LinkedIn. Worse, more than 40 percent of the people who buy a connected TV aren’t even using it for its ostensible primary purpose: getting online video onto the biggest screen in your home. What gives?
We didn’t need a report to tell us this, but NPD provided one just the same. The report finds fewer than 15 percent of smart-TV owners are listening to music, surfing the internet or shopping on their TVs.
I think I can explain all of this with a single thesis: Smart TVs are the literal, biblical devil. (That may be overly broad. Perhaps they are merely demonic.) But the bottom line is that smart TVs typically have baffling interfaces that make the act of simply finding and watching your favorite stuff more difficult, not less.
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