Marketing Digital et Social Media
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MapBox | Fast and beautiful maps

MapBox | Fast and beautiful maps | Marketing Digital et Social Media | Scoop.it

Design maps in the cloud, publish in minutes.

MapBox Streets is a worldwide street-level map based on open data from OpenStreetMap.

MapBox Streets includes a terrain layer for the entire world, visualizing hills and elevation contour lines.

Designate points of interest by placing interactive markers anywhere on your map.


Via Baiba Svenca, michel verstrepen
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Baiba Svenca's curator insight, January 14, 2013 12:37 PM

Create your own maps by adding markers, symbols, icons, data and features on the map of any place in the world.

Sign up for free.

Louise Robinson-Lay's curator insight, January 15, 2013 3:12 PM

Create your own maps and add details.

Marketing Digital et Social Media
Un œil sur les tendances marketing digital, l'innovation sur  le web et les réseaux sociaux
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7 Ideas To Kick Start Your Video Marketing Campaign

7 Ideas To Kick Start Your Video Marketing Campaign | Marketing Digital et Social Media | Scoop.it
Want to get started with video marketing, but not sure where to start? Here are 7 video marketing content ideas to get you started.
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180 mots qui donneront envie de cliquer sur vos titres !

180 mots qui donneront envie de cliquer sur vos titres ! | Marketing Digital et Social Media | Scoop.it
Une étude a récemment établi une très forte relation entre pouvoir émotionnel et taux de clic. Inspirez-vous de ces 180 mots à fort pouvoir émotionnel !

Via Cecile Verdier, Office de tourisme Cévennes Mont Lozère
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6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content

Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
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Le contenu nomade : puissant pour atteindre votre audience ! 

Le contenu nomade : puissant pour atteindre votre audience !  | Marketing Digital et Social Media | Scoop.it
Vous publiez probablement votre contenu sur votre site ou votre blog. Et si le contenu nomade vous permettait d'étendre votre audience ?

Via Cecile Verdier
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How to Convert Your Blog into a Lead Magnet [Infographic]

How to Convert Your Blog into a Lead Magnet [Infographic] | Marketing Digital et Social Media | Scoop.it
Conversions through blogging has hit a new grade and marketers are swearing to the wonderful boost blogging has given to lead generation. In fact, it is so effective that 82% of the marketers who wri…
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Google Attribution, un outil gratuit pour mesurer l'impact de chaque action marketing - Blog du Modérateur

Google Attribution, un outil gratuit pour mesurer l'impact de chaque action marketing - Blog du Modérateur | Marketing Digital et Social Media | Scoop.it
Après Google I/O, la firme de Mountain View tenait une autre conférence dédiée aux solutions marketing : Google Marketing Next 2017. L'entreprise a notamme

Via Mohamed BENKHODJA
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6 Advanced B2B Lead Conversion Tracking Methods

6 Advanced B2B Lead Conversion Tracking Methods | Marketing Digital et Social Media | Scoop.it
Learn B2B lead conversion tracking methods that take into account several key factors to measure and communicate marketing performance.
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How Direct Mail Is Winning in the Age of the Internet [Infographic]

How Direct Mail Is Winning in the Age of the Internet [Infographic] | Marketing Digital et Social Media | Scoop.it
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
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Comment Allianz utilise Snapchat pour faire de la prévention routière 

Comment Allianz utilise Snapchat pour faire de la prévention routière  | Marketing Digital et Social Media | Scoop.it
Allianz, un des leaders mondiaux de l’assurance a souhaité sensibiliser le jeune public aux risques liés à l’alcool au volant, et à l’importance de ne pas laisser ses amis prendre la route après avoir bu. L’opération est diffusée sur Snapchat et comprend 5 vidéos permettant de lier le support au message « Laisse tes Snaps disparaître, pas tes proches ». C’est la première fois qu’un assureur prend la parole sur Snapchat sur cette thématique.

Via Ozil Conseil
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Twitter signe 16 partenariats pour du livestreaming.

Twitter signe 16 partenariats pour du livestreaming. | Marketing Digital et Social Media | Scoop.it
Twitter compte nous présenter encore plus de diffusion en direct dans les mois à venir en signant 16 partenariats.

Via Mohamed BENKHODJA
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The Case for B2B Marketing on LinkedIn [Infographic]

The Case for B2B Marketing on LinkedIn [Infographic] | Marketing Digital et Social Media | Scoop.it
LinkedIn has released a new infographic which underlines the platform's potential for B2B marketers. 
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10 Good Tips To Spot Fake News - EdTech & mLearning 

10 Good Tips To Spot Fake News - EdTech & mLearning  | Marketing Digital et Social Media | Scoop.it
A few days ago we shared with you a new Google feature that allows you to easily fact check online content. Today, we are sharing with you 10 good tips that will enable you to critically assess the veracity and credibility of online content (e.g. news stories).  These are guidelines Facebook Help Centre provided for it users to help them spot fake news. However, these tips can also apply to any other type of content. Students can use them to evaluate digital content and enhance their critical reading comprehension.  We have embedded these tips into the visual below so you can print and share with your students in class.

Via John Evans, reuvenwerber, Dennis T OConnor
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Elizabeth Hutchinson's curator insight, April 18, 1:28 AM
A really nice, easy to use infographic. 
Viljenka Savli (http://www2.arnes.si/~sopvsavl/)'s curator insight, April 18, 3:48 AM
Good to know how to check the news...
 
Rob Hatfield, M.Ed.'s curator insight, April 21, 8:34 AM
This is a good resource infographic on "Fake News" that can be used within your21st Century teaching and learning environments.
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9 Graphic Design Trends You Need To Be Aware of in 2017.

9 Graphic Design Trends You Need To Be Aware of in 2017. | Marketing Digital et Social Media | Scoop.it

2017 is the year we return to the organic roots and we will see a return to the natural. In terms of colors, the start has been given by Pantone (as every year, in fact), who has crowned the color for 2017 as Greenery, based on it’s meaning of new beginning, freshness and environmentalism. Manifesting as a “fresh and zesty yellow-green shade that evokes the first days of spring”, Greenery envelops the notion of breathing, reinvigorating and appreciating the great outdoors.


That said, let’s take a closer look at the graphic design trends that define 2017. Most of them influence both print and web design, but some of them are just for the web....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 13, 1:20 AM

Here are 2017's graphic design trends you need to follow.

M. Philip Oliver's curator insight, April 15, 5:12 PM

Thanks Jeff!

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Apple’s new analytics for podcasts mean a lot of change (some good, some inconvenient) is on the way

Apple’s new analytics for podcasts mean a lot of change (some good, some inconvenient) is on the way | Marketing Digital et Social Media | Scoop.it
“It may look obscure,”tweeted Gimlet’s Matt Lieber, “but this is the biggest thing to happen to the podcast business since Serial first went nuclear.” Lieber was talking about a major announcement that came out of the podcast session at WWDC, the Apple developer conference, which took place on Friday. It was a piece of business delivered with relatively little fanfare — par for the course, I think, with the nature of Apple’s historically chill relationship with podcasts —  and Lieber’s right. This is a very big deal, and a lot of change is on the way.
Here’s the headline: Apple is finally opening up in-episode analytics for podcasts. The data will be anonymized, consistent with Apple’s general stance on privacy, and the new analytics layer is scheduled to arrive with the iOS 11 update this fall. This means that podcast publishers will, at long last, receive data that tells them just how much of their episodes are actually being listening to — within the Apple Podcast app, at least, which is still largely understood to serve the majority of listening. (Estimates, however sampled, tend to range between 60 and 80 percent). Previously, podcast consumption was chiefly conceptualized based on downloads, a black box metric that’s criticized as lacking the level of granularity that are table stakes for advertisers buying on digital platforms in 2017. With this announcement, that measurement issue — long articulated as the defining problem of the medium — can finally be meaningfully interrogated, with many believing that the hurdle impeding advertisers from committing more dollars to the space can be thrown out the window.

Via Nicolas Moulard - Actuonda
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Profiler : un outil puissant pour analyser vos audiences et orienter votre stratégie marketing

Profiler : un outil puissant pour analyser vos audiences et orienter votre stratégie marketing | Marketing Digital et Social Media | Scoop.it
Les marques disposent de plus en plus de datas sur leurs clients : adresses e-mails, données web, numéros de téléphone... Mais ces datas sont le plus souve

Via Isabelle Clément
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Marketing d'influence : les marques privilégient les influenceurs de moyenne traine

Marketing d'influence : les marques privilégient les influenceurs de moyenne traine | Marketing Digital et Social Media | Scoop.it
Depuis les années 2000, les influenceurs sont de plus en plus présents sur le web avec des communautés atteignant le million d’abonnés.
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19 Favorite Tools for Content Promotion in 2017

19 Favorite Tools for Content Promotion in 2017 | Marketing Digital et Social Media | Scoop.it
Get more from the content you already produce by expanding your content promotion. Here are 19 tools – many free – to help – Content Marketing Institute
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Une banque d'images au format PNG sur fonds transparents

Une banque d'images au format PNG sur fonds transparents | Marketing Digital et Social Media | Scoop.it
Une banque d'images gratuites spécialisée dans les images au format PNG sur fond transparents ; plus de 15 000 fichiers sont en ligne.

Via Daniel Morgenstern
BOUTELOUP Jean-Paul's insight:
Utile pour certains projets (avec Scratch par exemple). Attention,  il ne s'agit pas pour autant d'illustrations libres de tous droits, car pour certaines d'entre elles l'utilisation commerciale n'est pas autorisée.
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Daniel Morgenstern's curator insight, May 26, 12:31 PM
Utile pour certains projets (avec Scratch par exemple). Attention,  il ne s'agit pas pour autant d'illustrations libres de tous droits, car pour certaines d'entre elles l'utilisation commerciale n'est pas autorisée.
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9 Inbound Marketing Stats You Need to Know in 2017 [New Data]

9 Inbound Marketing Stats You Need to Know in 2017 [New Data] | Marketing Digital et Social Media | Scoop.it

The inbound movement has always been about one thing: being relevant and truly helpful to your audience.


This approach shouldn't change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers.


To better understand how our relationships with consumers and coworkers are changing, we collected data from more than 6,300 marketers and salespeople from around the globe, which we've compiled in the 2017 State of Inbound report. It examines the relationship between company leadership and employees, details on collaboration between marketing and sales teams, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 24, 2:23 AM

Check out the top stats on marketing and sales from HubSpot’s 2017 State of Inbound Report. Recommended reading. 9/10

Rim Riahi's curator insight, May 24, 8:18 AM
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5 things I learned about user experience from Shigeru Miyamoto

5 things I learned about user experience from Shigeru Miyamoto | Marketing Digital et Social Media | Scoop.it
Remember that friend who bursts into the room in a storm and says with bright eyes, “Who’s coming with me for a trip to Costa Rica?” Only the excitement in his eyes make you fly with him to the other…
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Tout ce qu’il faut savoir pour obtenir des flux RSS sur le web 2.0

Tout ce qu’il faut savoir pour obtenir des flux RSS sur le web 2.0 | Marketing Digital et Social Media | Scoop.it
Méthodes pour trouver le flux RSS des médias sociaux (Twitter, Facebook, etc.) des CMS (Wordpress, Joomla, etc.) ou des moteurs de recherche.

Via Alain MICHEL
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Alain MICHEL's curator insight, April 30, 3:22 AM

Cet article extrêmement riche, sur l'incontournable "Keep it Simple", regroupe toutes les solutions (ou presque !) pour obtenir des flux RSS depuis les principaux médias sociaux ou bien de sites qui n'en proposent pas, afin de mettre en place un dispositif de veille efficace.

Pour chaque média social, une solution pour obtenir ou créer le flux RSS est expliquée en détails.

Les mises à jour et les nouveautés publiées sur cette page sont visibles et annoncées sur Twitter, avec le hashtag #ListeRSS :

https://twitter.com/search?f=tweets&q=%23ListeRSS&src=typd

À connaître !

HumdeBut's curator insight, April 30, 5:53 AM
Alain MICHEL's : Cet article extrêmement riche, sur l'incontournable "Keep it Simple", regroupe toutes les solutions (ou presque !) pour obtenir des flux RSS depuis les principaux médias sociaux ou bien de sites qui n'en proposent pas, afin de mettre en place un dispositif de veille efficace. Pour chaque média social, une solution pour obtenir ou créer le flux RSS est expliquée en détails. Les mises à jour et les nouveautés publiées sur cette page sont visibles et annoncées sur Twitter, avec le hashtag #ListeRSS :
Willem Kuypers's curator insight, May 2, 3:18 AM
Les RSS sont encore largement sous-utilisés !
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The great big list of landing page tests to try

The great big list of landing page tests to try | Marketing Digital et Social Media | Scoop.it
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
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Brands Can Now Target Spotify Playlist Ads Based on the Time of Day

Brands Can Now Target Spotify Playlist Ads Based on the Time of Day | Marketing Digital et Social Media | Scoop.it
In an expansion of the ‘branded moments’ program, 7-Eleven is the first advertiser to target a Spotify ad based on when people are listening to a playlist.

Via Nicolas Moulard - Actuonda
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Instagram : enregistrez vos photos préférées dans des collections privées - Blog du Modérateur

Instagram : enregistrez vos photos préférées dans des collections privées - Blog du Modérateur | Marketing Digital et Social Media | Scoop.it
Instagram annonce le lancement d'une nouvelle fonctionnalité : les collections privées. Directement inspirées des boards Pinterest, elles permettent de sau
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Sollicitation via LinkedIn: les grands enseignements

Sollicitation via LinkedIn: les grands enseignements | Marketing Digital et Social Media | Scoop.it
Comment se comporter sur LinkedIn?

Via Le cercle
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