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35 Social Media Infographics

35 Social Media Infographics | Digital Marketing Ecosystems | Scoop.it

Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience.

This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.

 

These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure.


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Mark Palmer's insight:

A really good collection of social media infographics.

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Andy Birkitt's comment, July 18, 2013 4:55 AM
Thanks for the comments everyone, we make use of this particular one all the time as well.
Kika Lensvelt's curator insight, July 19, 2013 7:35 AM

cheatsheets Facebook,  Twitter, Google+ & Pinterest

Stephen Dale's curator insight, July 20, 2013 8:20 AM

Heavily biased towards brands and marketing, but some useful data nevertheless. Personally, I'd like to see more examples of how social media is being used for personal development, collaboration and knowledge sharing.

Digital Marketing Ecosystems
Digital Marketing Ecosystems is about the seamless integration of all things digital to build, engage, and develop a relationship with your audience online. Covering Web Development, Social Media, Inbound Marketing, Content Marketing, and Technology.
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21 Free Design Tools for Marketers on a Budget - HubSpot

21 Free Design Tools for Marketers on a Budget - HubSpot | Digital Marketing Ecosystems | Scoop.it

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Free Color Tools

1) Adobe Color CC

2) Design-Seeds

3) Image Color Picker

4) Paletton

5) COLOURLovers

6) Oto255

 

Free Font & Icon Tools

7) Google Fonts

8) WhatTheFont

9, 10 & 11) 1001 FontsFont SpaceFont Squirrel

12) IcoMoon 
13) IconFinder

14) Vecteezy

Free Image Creation, Sourcing & Editing Tools

15) Skitch

16 & 17) PixlrSumopaint

18) Pixabay

19) Death to Stock Photo

20) 60 Customizable Social Media Image Templates From HubSpot

21) Canva

 

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iNeoMarketing's curator insight, December 22, 2014 6:38 PM

This is an update from a list HubSpot created a few years ago, and always welcomed. Click through for more details on each free tool. For more free tools, search The Marketing Technology Alert under "Tools."

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Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics

Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics | Digital Marketing Ecosystems | Scoop.it
Why Explainer Videos Are the Greatest Marketing Tools


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iNeoMarketing's curator insight, December 22, 2014 6:21 PM

If you're new to video, and Explainer Video is a great starting point.

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How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC] - B2B Infographics

How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC] - B2B Infographics | Digital Marketing Ecosystems | Scoop.it

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[Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group

[Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group | Digital Marketing Ecosystems | Scoop.it
What will 2015 bring marketers? Rather than look into a crystal ball, we have only to look at the present.


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iNeoMarketing's curator insight, December 23, 2014 6:51 PM

It'd be worthwhile to click through and ponder this piece a bit.

Carl Bischoff's curator insight, December 23, 2014 7:08 PM

nice spin on the marketing universe

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Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates - Contently

Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates - Contently | Digital Marketing Ecosystems | Scoop.it
In our latest Contently Labs, we answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?


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iNeoMarketing's curator insight, December 17, 2014 6:20 PM

The whole post is a step-by-step guide for deploying LinkedIn Social Advertising for sponsored updates. Easy to follow.

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100+ Social Media Marketing Resources from 2014 - Social Media Online Classes

100+ Social Media Marketing Resources from 2014 - Social Media Online Classes | Digital Marketing Ecosystems | Scoop.it

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iNeoMarketing's curator insight, December 16, 2014 8:08 PM

And there's a shipload of resources. All links in front of you when you click through. 

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What Sales Pros Want From Product Management [Infographic] - Profs

What Sales Pros Want From Product Management [Infographic] - Profs | Digital Marketing Ecosystems | Scoop.it
Sales - More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.


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iNeoMarketing's curator insight, December 14, 2014 11:23 AM

Very addressable. 

Atishree's curator insight, January 18, 6:16 AM

Okay Product Pros, check what sales really want from ya....

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Infographic: The science of building buyer personas - B2B News Network

Infographic: The science of building buyer personas - B2B News Network | Digital Marketing Ecosystems | Scoop.it

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Social Media Ad Spending – Statistics and Trends [Infographic] - Invesp

Social Media Ad Spending – Statistics and Trends [Infographic] - Invesp | Digital Marketing Ecosystems | Scoop.it

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B2B Lead Blog » Lead Nurturing in 6 Simple Steps

B2B Lead Blog » Lead Nurturing in 6 Simple Steps | Digital Marketing Ecosystems | Scoop.it

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iNeoMarketing's curator insight, December 8, 2014 9:24 PM

RE: Step #3...Segmentation doesn't necessarily have to be by persona. You can segment by any set of variables that meet business requirements, e.g., your internal database can be segmented by offerings purchased. I'm a huge proponent of personas, but stay flexible with your variables.

Aileenexa's curator insight, December 9, 2014 1:48 AM
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How To Curate Content Like A Pro - CMI

How To Curate Content Like A Pro - CMI | Digital Marketing Ecosystems | Scoop.it

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iNeoMarketing's curator insight, December 9, 2014 7:39 AM

Obviously, I'm a big believer in content curation, if not for anything other than to supplement your overall content output.

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How to Structure a Perfect SEO Optimized Page - QuickSprout

How to Structure a Perfect SEO Optimized Page - QuickSprout | Digital Marketing Ecosystems | Scoop.it

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Jasper Molina's curator insight, November 23, 2014 7:04 PM

To jumpstart any SEO campaign, these factors should not be overlooked.

marissa goldberg's curator insight, November 24, 2014 1:31 PM

*Mobile Marketing*

In class we spoke briefly about Search Engine Optimization (SEO) and how it can benefit your website. This article by Neil Patel gives quick tips on how a website can improve their SEO by making very simple changes.

Patel starts off by saying that Google uses over 200 factors when raking a website which can be confusing when it comes to knowing what to focus on to make your page visible.

His first tip is to use SEO friendly URL extensions which he illustrates very well on the second slide. Patel recommends you name  your pages something simple that people will search for, not some long page name.

Titles are great but the tags are what Google sees so to make  your page searchable you want to keep your title tag short. In class we mentioned keywords as a way to optimize SEO so Patel recommends putting a "targeted keyword" in the title of your page. Round it off by wrapping your title in an H1 tag which is your first heading.

Google pays close attention to user interaction and how often your site is interacting with the user. We talked in class about linking your website on social media and other sites and Patel takes it one step further by saying linking your website from outbound links shows Google that you have quality data on your site.

Don't stop at keywords within your body copy on the site, bring the keywords into your image files and videos and visual data which makes that just as searchable as your website!

Something I have not looked into but may be very important is Google page speed. This is an app that you can use to optimize your loading speed on your own website that will keep a user coming back because as Patel states, if you wait more then 4 seconds on a site you are less likely to revisit that site.

This last bit may seem obvious to some but there are still so many websites that don't do it. Make your website adaptable to different devices such as mobile and web. Patel calls this "responsive design." So, when you want to increase SEO, make your website accessible.

I think this is important for marketers to know because you do not need to be an HTML coder to implement these changes. Anyone can use these tips and make their website ten times more searchable within the Google universe you just have to take the time to do it.

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Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO - Moz

Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO - Moz | Digital Marketing Ecosystems | Scoop.it
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.


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iNeoMarketing's curator insight, November 18, 2014 8:29 PM

The accompanying copy in the post drives the utility from this graphic. Forward to your SEO pro.

lebeauparleur's curator insight, November 19, 2014 6:25 AM

Une ressource pour comprendre comment améliorer sa rédaction pour le web sur le site de Moz : le ciblage et la déclinaison d'un sujet 

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8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics

8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics | Digital Marketing Ecosystems | Scoop.it
In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.


Digest...


1. Decoy Effect

Considering the decoy effect, make sure you offer pricing plans that lead customers to purchase the plan you want them to purchase.

 

2. Anchoring Effect

Even though more accurate information may be presented later, people tend to rely on the first piece of information they receive. Showing an older, higher price gives consumers the sense that they are getting a deal.

 

3. Analysis Paralysis

While providing two or more options can be beneficial to satisfy consumer preference, you should be cautious about using too many options. Analysis paralysis happens when people overthink a situation to the extent that they never make a decision or take an action. In the context of pricing pages, offering too many options can cause consumers to overthink and leave the page.

 

4. Scarcity

The less there is of something the more valuable it is perceived to be.

 

5. Loss Aversion

Our desire to avoid pain or loss is even stronger than our desire to pursue joy or gain.

 

6. Hyperbolic Discounting

Hyperbolic discounting is a psychological trigger that has to do with the way we evaluate rewards. When given a choice between two awards, we tend to prefer the one that arrives sooner even if it is worth less. In other words, people favor an instant reward and discount the one they have to wait for.

 

7. Choice Supportive

Choice supportive is another psychological trigger that affects our purchasing habits. It refers to our general tendency to attribute a positive perspective to our past decisions. Once we’ve made a decision, we tend to continuously convince ourselves of the great decision we made, which is why pricing pages are a great place to show testimonials.

 

8. Trust

It all comes down to trust in the end. Customers need firm assurance that they can trust you before they turn over their credit card to your site, because that’s not an easy thing to do.

 

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iNeoMarketing's curator insight, December 22, 2014 6:33 PM

Excellent application of basic psychology principles applied to the pricing page. Click through for details on each.

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Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog

Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog | Digital Marketing Ecosystems | Scoop.it
Sales and Marketing Now Account for 48% of the Corporate IT Budget by Douglas Karr on Marketing Technology Blog


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The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land

The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land | Digital Marketing Ecosystems | Scoop.it

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iNeoMarketing's curator insight, December 23, 2014 7:12 PM

Marketing analytics far more complex than just measuring clicks. Time to take a very serious look at MA, and the appropriate staffing or outsourcing of the function.

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What’s the Best Social Media Strategy In Your Industry? [DATA] | WordStream

What’s the Best Social Media Strategy In Your Industry? [DATA] | WordStream | Digital Marketing Ecosystems | Scoop.it
What's the right social media strategy for your business? It depends on your industry. Learn the best social media strategies for verticals including business, tech, and travel.


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iNeoMarketing's curator insight, December 17, 2014 5:44 PM

Click through for the multi-page infographic.

Marco Favero's curator insight, December 18, 2014 3:39 AM

aggiungi la tua intuizione ...

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21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider

21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider | Digital Marketing Ecosystems | Scoop.it

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iNeoMarketing's curator insight, December 17, 2014 7:00 PM

Love #16. But where's the Persona question? The Calendar question? Click through for more background as well as to download Brenner's Content Marketing Strategy Framework.

Raúl González Bofill's curator insight, December 20, 2014 6:15 AM

21 preguntas para definir tu estrategia de Content Marketing

Marilyn Moran's curator insight, December 22, 2014 8:15 PM

Great questions!

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Form Conversion Rate Benchmarks For Your Year-End Reporting - Formstack

Form Conversion Rate Benchmarks For Your Year-End Reporting - Formstack | Digital Marketing Ecosystems | Scoop.it

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iNeoMarketing's curator insight, December 16, 2014 8:05 PM

FYI. And an ungodly number of form fields: insane.

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The 9-Step Guide to Create an Optimized Blog for Search | Marketing Technology Blog

The 9-Step Guide to Create an Optimized Blog for Search | Marketing Technology Blog | Digital Marketing Ecosystems | Scoop.it
The 9-Step Guide to Create an Optimized Blog for Search by Douglas Karr on Marketing Technology Blog


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Marco Favero's curator insight, December 15, 2014 8:32 AM

aggiungi la tua intuizione ...

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IDC Reveals Social Business Predictions for 2015 - IDC

IDC Reveals Social Business Predictions for 2015 - IDC | Digital Marketing Ecosystems | Scoop.it

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iNeoMarketing's curator insight, December 7, 2014 7:05 PM

#3 is the biggie: 35% of the total MarTech budget is far higher than I would expect, especially the lack of convincing evidence of the linkage between social and business metrics.

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How to Optimize Your LinkedIn Profile for Social Selling [Infographic] - HubSpot

How to Optimize Your LinkedIn Profile for Social Selling [Infographic] - HubSpot | Digital Marketing Ecosystems | Scoop.it
This infographic teaches you how to optimize your LinkedIn profile for social selling with section-by-section instructions.


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Monika D'Agostino's curator insight, December 11, 2014 9:36 AM

Social Selling is a Buzz Word, but it is important to optimize LinkedIn to be successful in sales.

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Increase Qualified Leads With These 3 Digital Marketing Tactics - ClickZ

Increase Qualified Leads With These 3 Digital Marketing Tactics - ClickZ | Digital Marketing Ecosystems | Scoop.it

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Tactic #1: Get Your CEO to Jump Into Social Media

Connect with them by getting active on social media.

 

Tactic #2: Commit to Blogging – Meet Your New Biz Development Pro

Start easy. Go off-page. Start a vertical blog in an area where you are a thought-leader. Think of your blog as a store with categories of reference. What categories do you know best? Start there. Hire a professional blogger as necessary.

 

Tactic #3: Boost Search Rankings With Content Marketing

You should be doing everything you can to drive more traffic to your website. One way to do this is to work toward a better search ranking. Nearly 80 percent of marketers say that content marketing improves the amount of traffic coming to their site, and it also assists them in getting better search rankings.

 

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iNeoMarketing's curator insight, December 8, 2014 8:47 PM

Numbers 2 and 3: you would expect that this is already in progress. But the CEO's social account is gold: everyone wants to follow the CEO and read their insights (so long as it passes by compliance). 

Aileenexa's curator insight, December 9, 2014 1:48 AM
evew
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How to Use Predictive Content Analytics | Convince and Convert

How to Use Predictive Content Analytics | Convince and Convert | Digital Marketing Ecosystems | Scoop.it

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Here’s how that actually works, in practice. Inbound Writer’s software scans and studies your entire website to determine topical depth and breadth. Then, the system helps you select winning content marketing topics. These recommendations are made using a point scale whereby performance predictions of ~92 points or more are “green”, scores of ~43 to 91 points are “yellow”, and scores of 42 or below are “red” and therefore not recommended for inclusion in your site.

 

On average, topics created using Inbound Writer generated 4.4 times more organic search visits, and 2.2 times more total page views than posts published without the software.  Overall, predictive content analytics generated more page views with 77% less content created.

 

Inbound Writer license fees start at $200 per month for SMBs, and $500 per month for larger content organizations. 

 

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iNeoMarketing's curator insight, December 1, 2014 9:52 PM

Incredibly impressive, and I need to learn more about Inbound Writer. This may warrant a look-see by you.

Aileenexa's curator insight, December 2, 2014 1:04 AM

asdf

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4 Attributes of Your Next Content Marketing Superstar | Oracle Marketing Cloud

4 Attributes of Your Next Content Marketing Superstar | Oracle Marketing Cloud | Digital Marketing Ecosystems | Scoop.it

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iNeoMarketing's curator insight, November 23, 2014 2:44 PM

Completely agree with these attributes! Not commonly available, and at times you may have to compromise and look to training as a means to fill the gap.

marissa goldberg's curator insight, November 24, 2014 1:49 PM

*Social Media* 

If you want to succeed in today's marketing world you need to be a "Content Marketing Superstar" and like the title of this article suggests, these are insights to help improve your skills.

We discuss content creation as one of the main tips for marketing on social media, but once the content is created we need to find a way to optimize the amount of people who see that content.

Strategic planning and tracking are vital to content marketing. This "Modern Marketing Blog" states that creating goals for content production will streamline the process. Just like how we created objectives in our social media campaigns so we can work towards a common goal as a team. Part of this process is measuring success so having content metrics are just as important if you want to do the best you can and strive for continuous improvement.

The contributor's second step is to have process focused work. Some points of this process include "Defined roles with responsibilities for each team member, A logical flow for each piece of content and an editorial calendar that tracks content stages." I have noticed that sites that produce tons of content like adweek.com have their own editorial calendar that plans out larger content way in advance. Being process focused creates a more productive, deadline oriented content marketer.

Without going into every single step because I recommend heading to the article and giving it a read, I think that this blog makes some very good points for someone who is looking to promote their content.

In a way he asks the marketers to wear many different hats such as, an organized leadership role, a designer, a social media marketer and a market research analyst. I think that this is a relevant article because how you market your content is just as important as the content itself.