Digital Marketing Ecosystems
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35 Social Media Infographics

35 Social Media Infographics | Digital Marketing Ecosystems | Scoop.it

Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience.

This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.

 

These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure.


Via Lauren Moss
Mark Palmer's insight:

A really good collection of social media infographics.

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Andy Birkitt's comment, July 18, 2013 4:55 AM
Thanks for the comments everyone, we make use of this particular one all the time as well.
Kika Lensvelt's curator insight, July 19, 2013 7:35 AM

cheatsheets Facebook,  Twitter, Google+ & Pinterest

Stephen Dale's curator insight, July 20, 2013 8:20 AM

Heavily biased towards brands and marketing, but some useful data nevertheless. Personally, I'd like to see more examples of how social media is being used for personal development, collaboration and knowledge sharing.

Digital Marketing Ecosystems
Digital Marketing Ecosystems is about the seamless integration of all things digital to build, engage, and develop a relationship with your audience online. Covering Web Development, Social Media, Inbound Marketing, Content Marketing, and Technology.
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The Perfect On Page SEO Checklist for 2016 [Infographic]

The Perfect On Page SEO Checklist for 2016 [Infographic] | Digital Marketing Ecosystems | Scoop.it

This is an on page seo checklist created by Neil Patel that every website should be taking advantage of. 


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Treathyl Fox's curator insight, January 16, 1:56 PM

Valuable SEO infographic.  Simplifies the mystery.

Antonio Fernández Alonso's curator insight, January 22, 6:36 AM

No dejes pasar ningún punto importante que podrían mejorar tu SEO On-Page.

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Topical Optimization Versus Keyword Optimization

Topical Optimization Versus Keyword Optimization | Digital Marketing Ecosystems | Scoop.it

Many are proclaiming that keyword research is dead, and you might assume I’ve drawn the same conclusion. I haven’t. In fact, I think keyword research is more important now than ever, if we are going to write topically optimized content.

 

But the focus of our efforts isn’t on finding keywords just so they can be sprinkled into the site’s content. Instead, we focus on organizing the keywords into meaningful topical groups and considering searcher intent. From that, we are able to create meaningful, authoritative content.

 

Read More: http://searchengineland.com/goodbye-keyword-optimization-welcome-age-topical-optimization-237770

 

Via Antonino Militello
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Panos Fotiadis's curator insight, December 18, 2015 2:37 AM

An interesting article for SEO

Marco Favero's curator insight, December 18, 2015 3:57 AM

aggiungere la vostra comprensione ...

Shubham Kumar Singh's comment, January 3, 11:31 PM
http://www.websoles.com/Blog/seo-tools-and-best-2015-free-blogging-toolset/
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8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics

8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics | Digital Marketing Ecosystems | Scoop.it
In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.


Digest...


1. Decoy Effect

Considering the decoy effect, make sure you offer pricing plans that lead customers to purchase the plan you want them to purchase.

 

2. Anchoring Effect

Even though more accurate information may be presented later, people tend to rely on the first piece of information they receive. Showing an older, higher price gives consumers the sense that they are getting a deal.

 

3. Analysis Paralysis

While providing two or more options can be beneficial to satisfy consumer preference, you should be cautious about using too many options. Analysis paralysis happens when people overthink a situation to the extent that they never make a decision or take an action. In the context of pricing pages, offering too many options can cause consumers to overthink and leave the page.

 

4. Scarcity

The less there is of something the more valuable it is perceived to be.

 

5. Loss Aversion

Our desire to avoid pain or loss is even stronger than our desire to pursue joy or gain.

 

6. Hyperbolic Discounting

Hyperbolic discounting is a psychological trigger that has to do with the way we evaluate rewards. When given a choice between two awards, we tend to prefer the one that arrives sooner even if it is worth less. In other words, people favor an instant reward and discount the one they have to wait for.

 

7. Choice Supportive

Choice supportive is another psychological trigger that affects our purchasing habits. It refers to our general tendency to attribute a positive perspective to our past decisions. Once we’ve made a decision, we tend to continuously convince ourselves of the great decision we made, which is why pricing pages are a great place to show testimonials.

 

8. Trust

It all comes down to trust in the end. Customers need firm assurance that they can trust you before they turn over their credit card to your site, because that’s not an easy thing to do.

 

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marketingIO's curator insight, December 22, 2014 6:33 PM

Excellent application of basic psychology principles applied to the pricing page. Click through for details on each.

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Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog

Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog | Digital Marketing Ecosystems | Scoop.it
Sales and Marketing Now Account for 48% of the Corporate IT Budget by Douglas Karr on Marketing Technology Blog


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The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land

The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land | Digital Marketing Ecosystems | Scoop.it

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marketingIO's curator insight, December 23, 2014 7:12 PM

Marketing analytics far more complex than just measuring clicks. Time to take a very serious look at MA, and the appropriate staffing or outsourcing of the function.

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What’s the Best Social Media Strategy In Your Industry? [DATA] | WordStream

What’s the Best Social Media Strategy In Your Industry? [DATA] | WordStream | Digital Marketing Ecosystems | Scoop.it
What's the right social media strategy for your business? It depends on your industry. Learn the best social media strategies for verticals including business, tech, and travel.


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marketingIO's curator insight, December 17, 2014 5:44 PM

Click through for the multi-page infographic.

Marco Favero's curator insight, December 18, 2014 3:39 AM

aggiungi la tua intuizione ...

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21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider

21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider | Digital Marketing Ecosystems | Scoop.it

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marketingIO's curator insight, December 17, 2014 7:00 PM

Love #16. But where's the Persona question? The Calendar question? Click through for more background as well as to download Brenner's Content Marketing Strategy Framework.

Raúl González Bofill's curator insight, December 20, 2014 6:15 AM

21 preguntas para definir tu estrategia de Content Marketing

Marilyn Moran's curator insight, December 22, 2014 8:15 PM

Great questions!

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Form Conversion Rate Benchmarks For Your Year-End Reporting - Formstack

Form Conversion Rate Benchmarks For Your Year-End Reporting - Formstack | Digital Marketing Ecosystems | Scoop.it

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marketingIO's curator insight, December 16, 2014 8:05 PM

FYI. And an ungodly number of form fields: insane.

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The 9-Step Guide to Create an Optimized Blog for Search | Marketing Technology Blog

The 9-Step Guide to Create an Optimized Blog for Search | Marketing Technology Blog | Digital Marketing Ecosystems | Scoop.it
The 9-Step Guide to Create an Optimized Blog for Search by Douglas Karr on Marketing Technology Blog


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Marco Favero's curator insight, December 15, 2014 8:32 AM

aggiungi la tua intuizione ...

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IDC Reveals Social Business Predictions for 2015 - IDC

IDC Reveals Social Business Predictions for 2015 - IDC | Digital Marketing Ecosystems | Scoop.it

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marketingIO's curator insight, December 7, 2014 7:05 PM

#3 is the biggie: 35% of the total MarTech budget is far higher than I would expect, especially the lack of convincing evidence of the linkage between social and business metrics.

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How to Optimize Your LinkedIn Profile for Social Selling [Infographic] - HubSpot

How to Optimize Your LinkedIn Profile for Social Selling [Infographic] - HubSpot | Digital Marketing Ecosystems | Scoop.it
This infographic teaches you how to optimize your LinkedIn profile for social selling with section-by-section instructions.


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Monika D'Agostino's curator insight, December 11, 2014 9:36 AM

Social Selling is a Buzz Word, but it is important to optimize LinkedIn to be successful in sales.

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Increase Qualified Leads With These 3 Digital Marketing Tactics - ClickZ

Increase Qualified Leads With These 3 Digital Marketing Tactics - ClickZ | Digital Marketing Ecosystems | Scoop.it

Digest...


Tactic #1: Get Your CEO to Jump Into Social Media

Connect with them by getting active on social media.

 

Tactic #2: Commit to Blogging – Meet Your New Biz Development Pro

Start easy. Go off-page. Start a vertical blog in an area where you are a thought-leader. Think of your blog as a store with categories of reference. What categories do you know best? Start there. Hire a professional blogger as necessary.

 

Tactic #3: Boost Search Rankings With Content Marketing

You should be doing everything you can to drive more traffic to your website. One way to do this is to work toward a better search ranking. Nearly 80 percent of marketers say that content marketing improves the amount of traffic coming to their site, and it also assists them in getting better search rankings.

 

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marketingIO's curator insight, December 8, 2014 8:47 PM

Numbers 2 and 3: you would expect that this is already in progress. But the CEO's social account is gold: everyone wants to follow the CEO and read their insights (so long as it passes by compliance). 

Aileenexa's curator insight, December 9, 2014 1:48 AM
evew
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How to Use Predictive Content Analytics | Convince and Convert

How to Use Predictive Content Analytics | Convince and Convert | Digital Marketing Ecosystems | Scoop.it

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Here’s how that actually works, in practice. Inbound Writer’s software scans and studies your entire website to determine topical depth and breadth. Then, the system helps you select winning content marketing topics. These recommendations are made using a point scale whereby performance predictions of ~92 points or more are “green”, scores of ~43 to 91 points are “yellow”, and scores of 42 or below are “red” and therefore not recommended for inclusion in your site.

 

On average, topics created using Inbound Writer generated 4.4 times more organic search visits, and 2.2 times more total page views than posts published without the software.  Overall, predictive content analytics generated more page views with 77% less content created.

 

Inbound Writer license fees start at $200 per month for SMBs, and $500 per month for larger content organizations. 

 

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marketingIO's curator insight, December 1, 2014 9:52 PM

Incredibly impressive, and I need to learn more about Inbound Writer. This may warrant a look-see by you.

Aileenexa's curator insight, December 2, 2014 1:04 AM

asdf

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7 Skills CMOs Need In The Digital Marketing Era | Newscred Blog

7 Skills CMOs Need In The Digital Marketing Era | Newscred Blog | Digital Marketing Ecosystems | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


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marketingIO's curator insight, January 10, 9:31 PM

For B2B: skip #3; #6 is a given; #5 is priority; MIA: predictive, personalization, data-driven

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21 Free Design Tools for Marketers on a Budget - HubSpot

21 Free Design Tools for Marketers on a Budget - HubSpot | Digital Marketing Ecosystems | Scoop.it

Digest...


Free Color Tools

1) Adobe Color CC

2) Design-Seeds

3) Image Color Picker

4) Paletton

5) COLOURLovers

6) Oto255

 

Free Font & Icon Tools

7) Google Fonts

8) WhatTheFont

9, 10 & 11) 1001 FontsFont SpaceFont Squirrel

12) IcoMoon 
13) IconFinder

14) Vecteezy

Free Image Creation, Sourcing & Editing Tools

15) Skitch

16 & 17) PixlrSumopaint

18) Pixabay

19) Death to Stock Photo

20) 60 Customizable Social Media Image Templates From HubSpot

21) Canva

 

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marketingIO's curator insight, December 22, 2014 6:38 PM

This is an update from a list HubSpot created a few years ago, and always welcomed. Click through for more details on each free tool. For more free tools, search The Marketing Technology Alert under "Tools."

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Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics

Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics | Digital Marketing Ecosystems | Scoop.it
Why Explainer Videos Are the Greatest Marketing Tools


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marketingIO's curator insight, December 22, 2014 6:21 PM

If you're new to video, and Explainer Video is a great starting point.

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How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC] - B2B Infographics

How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC] - B2B Infographics | Digital Marketing Ecosystems | Scoop.it

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[Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group

[Framework] Modern Marketing: Today’s Marketing Process and “Marketing Cloud” Technology Platform | Altimeter Group | Digital Marketing Ecosystems | Scoop.it
What will 2015 bring marketers? Rather than look into a crystal ball, we have only to look at the present.


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marketingIO's curator insight, December 23, 2014 6:51 PM

It'd be worthwhile to click through and ponder this piece a bit.

Carl Bischoff's curator insight, December 23, 2014 7:08 PM

nice spin on the marketing universe

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Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates - Contently

Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates - Contently | Digital Marketing Ecosystems | Scoop.it
In our latest Contently Labs, we answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?


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marketingIO's curator insight, December 17, 2014 6:20 PM

The whole post is a step-by-step guide for deploying LinkedIn Social Advertising for sponsored updates. Easy to follow.

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100+ Social Media Marketing Resources from 2014 - Social Media Online Classes

100+ Social Media Marketing Resources from 2014 - Social Media Online Classes | Digital Marketing Ecosystems | Scoop.it

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marketingIO's curator insight, December 16, 2014 8:08 PM

And there's a shipload of resources. All links in front of you when you click through. 

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What Sales Pros Want From Product Management [Infographic] - Profs

What Sales Pros Want From Product Management [Infographic] - Profs | Digital Marketing Ecosystems | Scoop.it
Sales - More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.


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marketingIO's curator insight, December 14, 2014 11:23 AM

Very addressable. 

Atishree's curator insight, January 18, 2015 6:16 AM

Okay Product Pros, check what sales really want from ya....

Desean William Coleman's curator insight, May 7, 2015 10:07 PM

i believe this is something i should look in to and understand

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Infographic: The science of building buyer personas - B2B News Network

Infographic: The science of building buyer personas - B2B News Network | Digital Marketing Ecosystems | Scoop.it

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Social Media Ad Spending – Statistics and Trends [Infographic] - Invesp

Social Media Ad Spending – Statistics and Trends [Infographic] - Invesp | Digital Marketing Ecosystems | Scoop.it

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B2B Lead Blog » Lead Nurturing in 6 Simple Steps

B2B Lead Blog » Lead Nurturing in 6 Simple Steps | Digital Marketing Ecosystems | Scoop.it

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marketingIO's curator insight, December 8, 2014 9:24 PM

RE: Step #3...Segmentation doesn't necessarily have to be by persona. You can segment by any set of variables that meet business requirements, e.g., your internal database can be segmented by offerings purchased. I'm a huge proponent of personas, but stay flexible with your variables.

Aileenexa's curator insight, December 9, 2014 1:48 AM
ily
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How To Curate Content Like A Pro - CMI

How To Curate Content Like A Pro - CMI | Digital Marketing Ecosystems | Scoop.it

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marketingIO's curator insight, December 9, 2014 7:39 AM

Obviously, I'm a big believer in content curation, if not for anything other than to supplement your overall content output.