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web digital strategy
what's trending in terms of digital strategies
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The Future Of Technology Isn’t Mobile, It’s Contextual

The Future Of Technology Isn’t Mobile, It’s Contextual | web digital strategy | Scoop.it
You’re walking home alone on a quiet street. You hear footsteps approaching quickly from behind. It’s nighttime. Your senses scramble to help your brain figure out what to do. You listen for signs of threat or glance backward.

Via Jonathan Belisle
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Observatoire de l'Intranet et de la stratégie numérique » » Les tendances 2013

Observatoire de l'Intranet et de la stratégie numérique » » Les tendances 2013 | web digital strategy | Scoop.it
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How Can QR codes Help My Business?

How Can QR codes Help My Business? | web digital strategy | Scoop.it
QR-codes can help your business achieve increased growth and momentum. If you can find innovative ways of using these codes, you will not only be creating interest but will also be marketing your business at the same time.
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SharePoint as a Social Business Platform (Infographic)

SharePoint as a Social Business Platform (Infographic) | web digital strategy | Scoop.it
While doing some research I came across this great infographic from the Dachis Group.  While reviewing the infographic I couldn't help but think of it in the context of SharePoint as an enterprise ...
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» Edito : Mouvement de masse et guerre de l’informationInfoguerre : Stratégie, Influence et Guerre de l’information

Le mouvement contre le mariage pour tous a réactualisé une problématique qui était considérée comme obsolète depuis la disparition progressive des vagues d’agitation gauchistes dont le point culminant fut les évènements de mai 1968.

Via Morgan BANCEL, chantal crevier
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Morgan BANCEL's curator insight, April 29, 2013 11:06 AM

Petit cours d'école de guerre de l'information et influence !

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Stratégies Clients 2013 : Maîtriser les interactions multicanales - Le Monde Informatique

Stratégies Clients 2013 : Maîtriser les interactions multicanales - Le Monde Informatique | web digital strategy | Scoop.it
CRM : Du 16 au 18 avril, les acteurs de la relation client ont montré l'obligation d'intégrer la multiplicité des canaux dans la prise en charge des contacts
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Data Storytelling: The Ultimate Collection of Resources – Juice Analytics

Data Storytelling: The Ultimate Collection of Resources – Juice Analytics | web digital strategy | Scoop.it
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trendwatching.com's May 2012 Trend Briefing "(R)ETAIL (R)EVOLUTION" covers the latest consumer trends in e-commerce

trendwatching.com's May 2012 Trend Briefing "(R)ETAIL (R)EVOLUTION" covers the latest consumer trends in e-commerce | web digital strategy | Scoop.it
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Will Wal-Mart’s customers become its new delivery staff?

Will Wal-Mart’s customers become its new delivery staff? | web digital strategy | Scoop.it
Wal-Mart Stores Inc. is considering a plan to invite its shoppers to deliver on-line orders, but analysts say its plan to crowdsource delivery will face many obstacles
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Comment déterminer son budget marketing web

Comment déterminer son budget marketing web | web digital strategy | Scoop.it
Une portion de votre budget marketing devra migrer vers le web et les médias sociaux. Mais dans quelle proportion? Quelques conseils qui sauront vous guider.
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The five ways retailers can beat showrooming | RetailCustomerExperience.com

The five ways retailers can beat showrooming | RetailCustomerExperience.com | web digital strategy | Scoop.it
The term "showrooming" is the new buzzword in the dictionary of retail. It refers to the act of consumers literally shopping on their smartphones while in the aisle of a retailer.
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8 Best Mobile UI Design Pattern Sites - Designhash

8 Best Mobile UI Design Pattern Sites - Designhash | web digital strategy | Scoop.it
An Informative list of mobile UI Design Pattern that you can take as an inspiration when developing mobile projects.
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The State Of Social Media Marketing In 2013

The State Of Social Media Marketing In 2013 | web digital strategy | Scoop.it
The most recent update on the state of social media marketing, for the second quarter of 2013. A nicely aligned overview of interesting facts and research results on how people and marketers use various social media platforms today.
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Rethinking Business Complexity « Center for Information Systems Research - MIT Sloan School of Management

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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | web digital strategy | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content
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Stephen Wolfram Blog : Data Science of the Facebook World

Stephen Wolfram Blog : Data Science of the Facebook World | web digital strategy | Scoop.it
Stephen Wolfram shares interesting Facebook data analysis finds from the Data Donor program of Wolfram|Alpha Personal Analytics for Facebook.
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maîtriser l’expérience de marque : de la TV au magasin

comment maitriser l'expérience de marque de la TV à facebook en passant par le mobile" à travers des exemples


Via Geoffrey Laloux
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Geoffrey Laloux's curator insight, April 25, 2013 8:45 AM

Partie 1: « La qualité de l’expérience du consommateur passe par la prise en compte de sa situation particulière quand il rentre en contact avec la marque  »


Partie 2: « Internet est un media vraiment efficace quand il est utilisé à la fois pour établir le contact et maintenir le lien  dans le temps »


Partie 3: : « La TV digitale, une expérience TV multi écrans qui permet d’installer une relation de plus en plus personnelle avec le consommateur »


Partie 4 : « C’est à travers les contenus transmedia que le consommateur vit une expérience fluide avec la marque d’un écran à l’autre »


Partie 5 : « Le consommateur qui se connecte avec son mobile souhaite  une mise en relation directe « ici, maintenant, ensemble » aux produits / services.


Partie 6 : « De nouveaux outils pour appréhender le parcours consommateur dans sa globalité et optimiser l’expérience à chaque point de contact »

 

La présentation publique aura lieu à l'Echangeur de la chambre de commerce de paris IDF le 24 avril à 18h. C'est complet. Pour suivre l'évènement sur twitter #digitalbrandsday.

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The Review of Reviews: Why Opinions Matter [INFOGRAPHIC] | Social Media Today

The Review of Reviews: Why Opinions Matter [INFOGRAPHIC] | Social Media Today | web digital strategy | Scoop.it
It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not.
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Multi Channel Customer Management

Presenting the second paper in the series 'Multi-channel Customer Management' that delves deep into the design, deployment, coordination, and evaluation of customer interaction channels enterprises can and should leverage.
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A VC: Short Term Thinking vs Long Term Thinking

A VC: Short Term Thinking vs Long Term Thinking | web digital strategy | Scoop.it
One of the mistakes I often see in business is short term thinking vs long term thinking. It struck me over the weekend when I saw this tweet: Last quarter, Samsung's net profit from its mobile division alone exceeded Google's...
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4 Key Things Great Strategic Thinkers Do

4 Key Things Great Strategic Thinkers Do | web digital strategy | Scoop.it
Roger Martin, dean of the Rotman School, describes the four keys to great strategic decision making.
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