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Why is it that so many traditional companies with an enormous wealth of assets largely fail to transform them for the digital era?
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Voici ma méthode personnelle pour assurer une veille au quotidien sur les sujets qui m'intéressent. A l'aide d'outils gratuits, l'objectif est de déployer fa...
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant ...
Shopcloud says its tech relies on six methods for accurately fixing your location indoors within a meter's accuracy.
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
Businesses are tracking their customers and building profiles of their daily habits using a network of startups that have placed sensors in restaurants, yoga studios and other sites around Toronto.
The term “geofencing” is popping up all over discussions of location-based services, with a special focus on its use in retailing.
In this article we state that a pure technical solution like Responsive Design is not a Content Strategy. By using the right tools, you can have Responsive Design as a great Content Strategy.
La récente enquête de Deloitte UK (PDF) sur létat des pratiques et ladoption du Social Business est assez révélateur du chemin qui reste à...
Summary : social networks won’t die but deeply mutate. Since they only cover a small part of user’s needs, they show their limits in the same way email did.
92% Of Companies Use Social Media For Recruitment [INFOGRAPHIC]
Facebook is testing a feature called Graph Search that helps you locate people by their interests, real-world connections, and locations. This infographic explores how to use the tool for recruiting.
BlackBerry takes a look into the future of customer experience. This videos depicts what the future of retailing could look like in the near future. A young ...
Faris Yakob breaks down the digital brand strategy field, discusses the role of a digital brand strategist, and offers helpful resources for aspiring ones.
The disruptive nature of mobile in the enterprise has left many organizations scrambling to come up with both a business and technical mobile strategy and road…
A handful of companies are developing algorithms that can read the human emotions behind nuanced and fleeting facial expressions to maximize advertising and market research campaigns.
Startups have this theory—The First Mover Advantage—it is the advantage gained by the initial significant occupant of a market segment. Sometimes first
In this article, we will look at what is currently possible, what will be possible in responsive web design in the future using what are not yet standardized properties (such as CSS Level 4 and HTML5 APIS), and what still needs to be improved.
When Apple, with much fanfare, announced iOS 7 in June, it also quietly confirmed a new feature called iBeacons, which uses Bluetooth Low Energy signalling to..
A profound transformation in retail is now underway. But it's not what you think.
"Unless you’re developing for wearable now, you’re going to get left in the dust. We actually consider ourselves a wearable-first company," said CEO Peter Berger.
Google unveils an upgrade to the way it interprets users' search requests, the search engine's first major revamp for three years.
The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.