eBooks are a great lead magnet. They’re comprehensive, giving your leads something tangible, beyond a simple cheatsheet or checklist, and they’re also cheaper and more likely to hit a wide audience than a webinar. The catch is, as Max says, they have one big drawback. They can take forever to produce. If you want to …
Digitization affects almost everything in today's organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider. A McKinsey & Company article.
Recherche d'information ? Envie de passer le temps en prenant des photos ? Réaliser un achat en ligne ? Qu'il s'agisse d'outil d'aide à la vente, de support d'information ou de jeux, les bornes digitales constituent des outils intéressants pour créer du trafic. Sélection.
With the launch of Apple Watch (along with new iPhones) this week, it’s worth taking a look at what that means for the indoor location market and Apple’s use of iBeacon. Released just over a year ago,...
There’s definitely some logic to the underlying philosophy of the “mobile first” approach to design, but there are also some hidden problems that cause even experienced designers to make some fundamental user experience mistakes. Doing it wrong serves only to reverse the underlying problem, creating a painful desktop experience instead of a painful mobile experience, …
Statistics on mobile usage and adoption to inform your mobile marketing strategy. July 2015 update: We've grouped the latest Mobile marketing statistics under these headings for key questions marketers need to answer about mobile to help them compete:
Remember the piece I wrote last week about whether payments can save the Internet ad giants? Well, it appears that Google (NASDAQ:GOOG) (NASDAQ:GOOGL) not only thinks it can, but is doing something about it. Google announced
The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality. A McKinsey Global Institute article.
A survey of 15,000 mobile users in 15 countries found that their trust level in mobile payments is degraded because they believe that payment systems aren't secure or they don't trust a service or online merchant.
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