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How Can QR codes Help My Business?

How Can QR codes Help My Business? | web digital strategy | Scoop.it
QR-codes can help your business achieve increased growth and momentum. If you can find innovative ways of using these codes, you will not only be creating interest but will also be marketing your business at the same time.
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America’s Biggest Web Traffic Winners and Losers in 2014

America’s Biggest Web Traffic Winners and Losers in 2014 | web digital strategy | Scoop.it
Who were the biggest winners and losers on the Web in the USA during 2014? At SimilarWeb, we looked closely at the data we collect about Web traffic to find…
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Fjord Trends 2015

It’s one of the most important design questions of the year: What are the most significant cultural, commercial and design challenges that our clients will fac…
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Applying General Systems Theory to the Strategic Scanning of the Environment from 2015 to 2050

Applying General Systems Theory to the Strategic Scanning of the Environment from 2015 to 2050 | web digital strategy | Scoop.it
CIA's Global Trends 2015
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Simple advice on product psychology

Simple advice on product psychology | web digital strategy | Scoop.it
We distill the latest research in behavioural economics & consumer psychology down into easy-to-understand little brain gems for decision-makers to use and share.
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To Make Money with Digital, Be an Innovator – Not a Strategist - HBR

To Make Money with Digital, Be an Innovator – Not a Strategist - HBR | web digital strategy | Scoop.it
There’s no need to get everything right all at once.
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How Apple killed the digital wallet

How Apple killed the digital wallet | web digital strategy | Scoop.it
Rick Oglesby, a senior research analyst for Double Diamond Payments Research, explains how Apple Pay changed the outlook for mobile payments.
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8 Components of a Truly Integrated Digital Workplace

8 Components of a Truly Integrated Digital Workplace | web digital strategy | Scoop.it
We are living through an age in which the digital environment of work is becoming much more important than the physical workplace. The digital workplace has the potential to transform how companies operate on the front line, how employees communicate and collaborate internally, and even what it means to be an employee. Yet most organizations have digital workplaces that are equivalent to boxes of junk. Employees have to stumble through heaps of applications, each with a different interface and Topic: Social Business.
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#IoT : Le magasin connecté, l'enjeu de réconciliation entre les points de vente et les clients - Maddyness

#IoT : Le magasin connecté, l'enjeu de réconciliation entre les points de vente et les clients - Maddyness | web digital strategy | Scoop.it
L'idée derrière les magasins connectés ? Garder le meilleur des magasins physiques et des boutiques en ligne
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E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK]

E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK] | web digital strategy | Scoop.it
E-commerce is eating the traditional retail industry.
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UX Flows: Onboarding

UX Flows: Onboarding | web digital strategy | Scoop.it
Ok. So you’ve figured out how to get users signed up. Now how do you get them oriented and on the road to being a power user? You have a chance to make a g
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In gobbling up Sapient, Publicis bulks up for the digital era of giants

In gobbling up Sapient, Publicis bulks up for the digital era of giants | web digital strategy | Scoop.it
Today's announcement that the Paris-based Publicis Group is buying the Boston-based interactive services agency Sapient is a sign that the giants are suiting up for the next era of interactive adve...
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How the “internet of things” will replace the web

The second in a series. We've already written about why 2014 is really, finally the year that the "internet of things"—that effort to remotely control every object on earth—becomes visible in our everyday lives. But most of us don't recognize just how far the internet of things will go, from souped-up gadgets that track our...
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Budweiser says Super Bowl digital strategy as important as ad buy - Mobile Marketer - Advertising

Budweiser says Super Bowl digital strategy as important as ad buy - Mobile Marketer - Advertising | web digital strategy | Scoop.it
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Behind GE's Vision For The Industrial Internet Of Things

Behind GE's Vision For The Industrial Internet Of Things | web digital strategy | Scoop.it
CEO Jeff Immelt is pushing to turn jet engines, locomotives, and other giant machines into data-spewing computers.
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Integrating Omnichannel Retail

Integrating Omnichannel Retail | web digital strategy | Scoop.it
Retail examples showing how to bring the on and offline worlds together through social and mobile channels. I have been following the retail industry as businesses plunge or dip their toes into the...
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LukeW | MTV's Responsive Design Boosts Metrics on Mobile & Beyond

LukeW | MTV's Responsive Design Boosts Metrics on Mobile & Beyond | web digital strategy | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
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How Much Copy to Write on Your Home Page?

How Much Copy to Write on Your Home Page? | web digital strategy | Scoop.it
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navi
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The Multichannel Marketing Plan Growth Wheel [Infographic]

The Multichannel Marketing Plan Growth Wheel [Infographic] | web digital strategy | Scoop.it
A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks As we enter 2015, we've been refreshing our planning frameworks and the infographics to help visualise...
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The Death Of The Keyword (As We Know It)

The Death Of The Keyword (As We Know It) | web digital strategy | Scoop.it
Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation w
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Mobile makes the “last millisecond” the “last inch” for in-store experiences - Mobile Commerce Daily - Columns

Mobile makes the “last millisecond” the “last inch” for in-store experiences - Mobile Commerce Daily - Columns | web digital strategy | Scoop.it
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Pourquoi le marketing est mort (et autres considérations philosophiques du temps des Internet) - @benoitraphael

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How to Set SMART Marketing Goals [Free Template]

How to Set SMART Marketing Goals [Free Template] | web digital strategy | Scoop.it
Learn how to set smart marketing goals for the next year using this goal-setting template.
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Rebecca Minkoff debuts first interactive store

Rebecca Minkoff debuts first interactive store | web digital strategy | Scoop.it
The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.
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Des obstacles sur la route de la digitalisation

Des obstacles sur la route de la digitalisation | web digital strategy | Scoop.it
Dans une enquête mondiale, Cap Gemini Consulting dresse un état des lieux de la transformation digitale des entreprises. Un bilan en demi-teinte.
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