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Multi Channel Customer Management

Presenting the second paper in the series 'Multi-channel Customer Management' that delves deep into the design, deployment, coordination, and evaluation of customer interaction channels enterprises can and should leverage.
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E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK]

E-COMMERCE AND THE FUTURE OF RETAIL: 2014 [SLIDE DECK] | web digital strategy | Scoop.it
E-commerce is eating the traditional retail industry.
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UX Flows: Onboarding

UX Flows: Onboarding | web digital strategy | Scoop.it
Ok. So you’ve figured out how to get users signed up. Now how do you get them oriented and on the road to being a power user? You have a chance to make a g
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In gobbling up Sapient, Publicis bulks up for the digital era of giants

In gobbling up Sapient, Publicis bulks up for the digital era of giants | web digital strategy | Scoop.it
Today's announcement that the Paris-based Publicis Group is buying the Boston-based interactive services agency Sapient is a sign that the giants are suiting up for the next era of interactive adve...
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How the “internet of things” will replace the web

The second in a series. We've already written about why 2014 is really, finally the year that the "internet of things"—that effort to remotely control every object on earth—becomes visible in our everyday lives. But most of us don't recognize just how far the internet of things will go, from souped-up gadgets that track our...
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Quelles caractéristiques pour le collaborateur "digital et social" ?

Quelles caractéristiques pour le collaborateur "digital et social" ? | web digital strategy | Scoop.it
Le talent digital est curieux, soucieux des autres, pluridisciplinaire, inventif et sait gérer les flux d'informations dans un contexte professionnel.
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La quatrième révolution industrielle n'est pas encore là - FredCavazza.net

La quatrième révolution industrielle n'est pas encore là - FredCavazza.net | web digital strategy | Scoop.it
J’ai participé hier à une nouvelle édition des Social Drinkup, des rencontres régulières pour partager les expériences des uns et des autres sur le marketing numérique et les évolutions dans ce secteur. Le thème de la... Lire la suite
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Social business : panne d'inspiration ?

Social business : panne d'inspiration ? | web digital strategy | Scoop.it
Que ce soit en interne ou dans les propositions "sociales et collaboratives" plus ouvertes, les entreprises peinent à trouver le bon rythme (e.g. celui qui leur permettra créer les conditions du MI...
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Here's why ApplePay will shake up consumer payments, even if it gets lost amid the iDevice frenzy

Here's why ApplePay will shake up consumer payments, even if it gets lost amid the iDevice frenzy | web digital strategy | Scoop.it
Mobile payments may have gone from a nice-to-have to a must-have today, thanks to Apple’s announcement of its ApplePay platform. Replacing physical wallets and payment cards has been attempted by c...
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Apple and NFC: 10 key considerations for retailers

Apple and NFC: 10 key considerations for retailers | web digital strategy | Scoop.it
Apple's next iPhone might be capable of NFC payments. Most retailers are not well-prepared, though there is still time.
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March 2014 - Why consumers hate mobile sites (and what you can do about it) - Internet Retailer

March 2014 - Why consumers hate mobile sites (and what you can do about it) - Internet Retailer | web digital strategy | Scoop.it
Internet Retailer - MAGAZINE_ISSUE_March2014 - Why consumers hate mobile sites (and what you can do about it)
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Customer Experience Is The New Battleground

Customer Experience Is The New Battleground | web digital strategy | Scoop.it
In the aftermath of the Industrial Revolution, functionality was paramount for businesses to win their clients’ dollars. Henry Ford aptly expressed that customers could choose any color of the Model T they desired, as long as that color was black. Fast forward to the mid-20th century: functionality alone became the [...]
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How to Set SMART Marketing Goals [Free Template]

How to Set SMART Marketing Goals [Free Template] | web digital strategy | Scoop.it
Learn how to set smart marketing goals for the next year using this goal-setting template.
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Rebecca Minkoff debuts first interactive store

Rebecca Minkoff debuts first interactive store | web digital strategy | Scoop.it
The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.
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Des obstacles sur la route de la digitalisation

Des obstacles sur la route de la digitalisation | web digital strategy | Scoop.it
Dans une enquête mondiale, Cap Gemini Consulting dresse un état des lieux de la transformation digitale des entreprises. Un bilan en demi-teinte.
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The relationship between content strategy and content marketing | Content Strategy Forum

The relationship between content strategy and content marketing | Content Strategy Forum | web digital strategy | Scoop.it
A comparative look at content strategy and content marketing that includes their respective definitions, roles, tools, and overlap.
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Observatoire de l'Intranet et de la stratégie numérique » » Les résultats de l’édition 2014 de l’Observatoire de l’intranet sont disponibles !

Observatoire de l'Intranet et de la stratégie numérique » » Les résultats de l’édition 2014 de l’Observatoire de l’intranet sont disponibles ! | web digital strategy | Scoop.it
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Going Beyond 'Bolt-On' Digital Transformation

Going Beyond 'Bolt-On' Digital Transformation | web digital strategy | Scoop.it
Much has been made recently of the imperative to fully transition our businesses into the modern digital world. It now hardly needs to be said at this point. There is even some encouraging news for...
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How To Construct A Social Business

How To Construct A Social Business | web digital strategy | Scoop.it
Ok, so I may have said that many of today’s proclaimed social businesses, aren’t social and I stand by that assertion 100%.  Having said that, the quest for social business isn’t unattainable, but it does take work to achieve. Before I jump into the constructs for a successful social business, let’s [...]
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Apple se lance dans les domaines de la santé et du paiement - TerminauxAlternatifs.fr

Apple se lance dans les domaines de la santé et du paiement - TerminauxAlternatifs.fr | web digital strategy | Scoop.it
Après de longs mois d’attente, Apple a enfin levé le voile sur ses nouveaux produits : l’iPhone 6 et la Watch. Pas d’annonces fracassante dans la mesure où les nombreuses rumeurs qui circulaient avant nous... Lire la suite
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Let The Network Do The Work

Let The Network Do The Work | web digital strategy | Scoop.it
One of the most striking things I see when watching organizations make the transition from legacy industrial models of working to new network-based models, is that we keep trying to employ the new ...
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Is responsive design killing mobile?

Is responsive design killing mobile? | web digital strategy | Scoop.it
Is it better to build a site that's purely mobile -- or one that adapts to mobile and desktop viewers?
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