Statistics on mobile usage and adoption to inform your mobile marketing strategy. July 2015 update: We've grouped the latest Mobile marketing statistics under these headings for key questions marketers need to answer about mobile to help them compete:
Remember the piece I wrote last week about whether payments can save the Internet ad giants? Well, it appears that Google (NASDAQ:GOOG) (NASDAQ:GOOGL) not only thinks it can, but is doing something about it. Google announced
The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the world and why leaders must adjust to a new reality. A McKinsey Global Institute article.
A survey of 15,000 mobile users in 15 countries found that their trust level in mobile payments is degraded because they believe that payment systems aren't secure or they don't trust a service or online merchant.
Recherche d'information ? Envie de passer le temps en prenant des photos ? Réaliser un achat en ligne ? Qu'il s'agisse d'outil d'aide à la vente, de support d'information ou de jeux, les bornes digitales constituent des outils intéressants pour créer du trafic. Sélection.
With the launch of Apple Watch (along with new iPhones) this week, it’s worth taking a look at what that means for the indoor location market and Apple’s use of iBeacon. Released just over a year ago,...
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