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web digital strategy
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‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content

‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content | web digital strategy | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
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Personal Knowledge Mastery (PKM) and the social intranet

Personal Knowledge Mastery (PKM) and the social intranet | web digital strategy | Scoop.it
PKM helps to take control over personal development and keep you connected in the digital workplace social intranet
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Op-Ed | The Future of Retail is the End of Wholesale - The Business of Fashion

Op-Ed | The Future of Retail is the End of Wholesale - The Business of Fashion | web digital strategy | Scoop.it
TORONTO, Canada — Retail is facing a monumental problem that no one seems to want to talk about. It’s that the entire economic model of revenue and profitability for retailers and the suppliers they do business with is collapsing under its own weight and soon will no longer function. Part of the problem stems from the continued pervasiveness of online retail. Global e-commerce increased by 19 percent in 2013 alone, a figure that was likely equalled or bettered in 2014. With those sorts of multip
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The First Ubuntu Phone Won't Rely On Apps. Here's Why That's Brilliant

The First Ubuntu Phone Won't Rely On Apps. Here's Why That's Brilliant | web digital strategy | Scoop.it
Canonical wants to move us away from the app-centric mobile experience.
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The dissappearance of digital. 2015 and beyond: are you ready for the…

Owen Pringle, former director of digital communications, Amnesty International/ co-founder Therein Visit the CharityComms website to view slides from our past …
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Roberto Nocera's curator insight, January 27, 10:55 AM

Do you believe in the future of digital? #digitalmarketing #strategy

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Budweiser says Super Bowl digital strategy as important as ad buy - Mobile Marketer - Advertising

Budweiser says Super Bowl digital strategy as important as ad buy - Mobile Marketer - Advertising | web digital strategy | Scoop.it
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Behind GE's Vision For The Industrial Internet Of Things

Behind GE's Vision For The Industrial Internet Of Things | web digital strategy | Scoop.it
CEO Jeff Immelt is pushing to turn jet engines, locomotives, and other giant machines into data-spewing computers.
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Integrating Omnichannel Retail

Integrating Omnichannel Retail | web digital strategy | Scoop.it
Retail examples showing how to bring the on and offline worlds together through social and mobile channels. I have been following the retail industry as businesses plunge or dip their toes into the...
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LukeW | MTV's Responsive Design Boosts Metrics on Mobile & Beyond

LukeW | MTV's Responsive Design Boosts Metrics on Mobile & Beyond | web digital strategy | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
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How Much Copy to Write on Your Home Page?

How Much Copy to Write on Your Home Page? | web digital strategy | Scoop.it
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navi
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The Multichannel Marketing Plan Growth Wheel [Infographic]

The Multichannel Marketing Plan Growth Wheel [Infographic] | web digital strategy | Scoop.it
A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks As we enter 2015, we've been refreshing our planning frameworks and the infographics to help visualise...
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The Death Of The Keyword (As We Know It)

The Death Of The Keyword (As We Know It) | web digital strategy | Scoop.it
Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation w
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Mobile makes the “last millisecond” the “last inch” for in-store experiences - Mobile Commerce Daily - Columns

Mobile makes the “last millisecond” the “last inch” for in-store experiences - Mobile Commerce Daily - Columns | web digital strategy | Scoop.it
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Pinterest Is Working on a Plan to Introduce a 'Buy' Button as Soon as This Year

Pinterest Is Working on a Plan to Introduce a 'Buy' Button as Soon as This Year | web digital strategy | Scoop.it
Pinterest -- not just for pinning anymore. Buy, buy, buy.
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The Commerce Graph: Some Thoughts on the Future of Physical Exchange | Street Fight

The Commerce Graph: Some Thoughts on the Future of Physical Exchange | Street Fight | web digital strategy | Scoop.it
The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant
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Webrooming and Mobile Showrooming in 2015 - Multichannel Merchant

Webrooming and Mobile Showrooming in 2015 - Multichannel Merchant | web digital strategy | Scoop.it
The holiday shopping season has settled, but the challenge is far from over as new webrooming and showrooming trends take shape in 2015.
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America’s Biggest Web Traffic Winners and Losers in 2014

America’s Biggest Web Traffic Winners and Losers in 2014 | web digital strategy | Scoop.it
Who were the biggest winners and losers on the Web in the USA during 2014? At SimilarWeb, we looked closely at the data we collect about Web traffic to find…
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Fjord Trends 2015

It’s one of the most important design questions of the year: What are the most significant cultural, commercial and design challenges that our clients will fac…
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Applying General Systems Theory to the Strategic Scanning of the Environment from 2015 to 2050

Applying General Systems Theory to the Strategic Scanning of the Environment from 2015 to 2050 | web digital strategy | Scoop.it
CIA's Global Trends 2015
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Simple advice on product psychology

Simple advice on product psychology | web digital strategy | Scoop.it
We distill the latest research in behavioural economics & consumer psychology down into easy-to-understand little brain gems for decision-makers to use and share.
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To Make Money with Digital, Be an Innovator – Not a Strategist - HBR

To Make Money with Digital, Be an Innovator – Not a Strategist - HBR | web digital strategy | Scoop.it
There’s no need to get everything right all at once.
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How Apple killed the digital wallet

How Apple killed the digital wallet | web digital strategy | Scoop.it
Rick Oglesby, a senior research analyst for Double Diamond Payments Research, explains how Apple Pay changed the outlook for mobile payments.
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8 Components of a Truly Integrated Digital Workplace

8 Components of a Truly Integrated Digital Workplace | web digital strategy | Scoop.it
We are living through an age in which the digital environment of work is becoming much more important than the physical workplace. The digital workplace has the potential to transform how companies operate on the front line, how employees communicate and collaborate internally, and even what it means to be an employee. Yet most organizations have digital workplaces that are equivalent to boxes of junk. Employees have to stumble through heaps of applications, each with a different interface and Topic: Social Business.
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