Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed business decision about where to invest capital.
One method of gauging organic keyword profitability and traffic potential is to run a quick and dirty PPC campaign. It's an effective way to evaluate new verticals and gathering some actual data, but it's not always a fit for every client.
Paid search aside, you can run a four-step forecasting model to estimate organic keyword profitability.
Via Level343, Jeff Berkey