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Inside Philips’ digital transformation strategy

Inside Philips’ digital transformation strategy | Web & Media | Scoop.it
Dutch tech giant Philips has made some radical changes to its internal digital marketing infrastructure.
Bruno Renkin's insight:

“It’s not that we weren’t doing digital before. We were; we were just writing a lot of checks to agencies, but digital marketing is now in our brand DNA.”

Philips now has global performance dashboards that each country the business operates in can access and compare their own performance against their peers in other markets.

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Apple Opening Siri, Developing Echo Rival

Apple Opening Siri, Developing Echo Rival | Web & Media | Scoop.it
Apple is upping its game in the field of intelligent assistants. After years of internal debate and discussion about how to do so, the company is preparing to open up Siri to apps made by others. And it is working on an Amazon Echo-like device with a speaker and microphone that people can use t
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85 percent of Facebook video is watched without sound

85 percent of Facebook video is watched without sound | Web & Media | Scoop.it
A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.
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Here are seven possible ways for publishers to deal with adblockers

Here are seven possible ways for publishers to deal with adblockers | Web & Media | Scoop.it
On April 25, publishers, platforms, and industry groups including ESPN, Google, and The Guardian met in New York to discuss how to deal with the continued threat of adblocking.

The meeting was organized by Johnny Ryan, the head of ecosystem at PageFair, a company that builds technology to circu…
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Volkswagen Bets $300 Million on Car-Hailing Startup Gett

Volkswagen Bets $300 Million on Car-Hailing Startup Gett | Web & Media | Scoop.it
Volkswagen invested $300 million in Tel Aviv-based car-hailing startup Gett, which operates in 60 cities in Israel, Russia, the U.S. and the U.K, and struck a strategic partnership agreement.
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Votre compte LinkedIn a-t-il été piraté ?

Votre compte LinkedIn a-t-il été piraté ? | Web & Media | Scoop.it
Un outil est disponible permettant de vérifier si votre compte LinkedIn fait partie de ceux listés au sein d'une base de données piratée.



En 2012, un hacker réussit à pénétrer une base de données [...]
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Video Viewers in Germany Still Gravitate Toward Traditional TV

Video Viewers in Germany Still Gravitate Toward Traditional TV | Web & Media | Scoop.it
91% of respondents say they watched video on their TV
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Réalité Virtuelle : directs 360° en 4K et clonage virtuel à Roland Garros

Réalité Virtuelle : directs 360° en 4K et clonage virtuel à Roland Garros | Web & Media | Scoop.it
Par Barbara Chazelle, Direction de la Prospective et Bernard Fontaine, Direction de l'Innovation Tendance tech 2016, la réalité virtuelle est mise à l’honneur par France Télévisions à Roland Garros…
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The Oracle-Google Case Will Decide the Future of Software

The Oracle-Google Case Will Decide the Future of Software | Web & Media | Scoop.it
The legal battle between Oracle and Google is about to come to an end. And nothing less is as stake than the future of programming.
Bruno Renkin's insight:
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Edward Snowden warns about the dangers of using Google Allo

Edward Snowden warns about the dangers of using Google Allo | Web & Media | Scoop.it
When Google announced the launch of two new messaging apps, the world wondered why. Duo is focused on video calling, while Allo is a more traditional messaging tool, albeit one with a Google assistant built in.
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MediaLink: Brands See Addressable TV As Worthwhile But Seek Its Position in Planning |

MediaLink: Brands See Addressable TV As Worthwhile But Seek Its Position in Planning | | Web & Media | Scoop.it
While brand marketers are thinking about addressable television advertising in a variety of ways, one thing is consistent: the desire to measure an increase in return o
Bruno Renkin's insight:
“Addressable TV will be a part of that ecosystem, but I certainly wouldn’t look at it as linear-specific is actually the focus. It’s more about how do I make that distribution point smarter,”
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The Truth About Cross-Device Data Quality

The Truth About Cross-Device Data Quality | Web & Media | Scoop.it
A better way to talk about data quality is to acknowledge that everything is probabilistic. Any single observed link can be thought of as
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How much does a DDoS attack cost?

How much does a DDoS attack cost? | Web & Media | Scoop.it
Security researchers have discovered that DDoS attacks are now available to purchase on the Internet for as little as $5 an hour.
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How Long News of Terror Attacks in Brussels and Lahore Took to Spread on Google

How Long News of Terror Attacks in Brussels and Lahore Took to Spread on Google | Web & Media | Scoop.it
A graphic showing how quickly news of four separate terror attacks spread around the world via Google searches.
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Old Media Feeding New Media

Old Media Feeding New Media | Web & Media | Scoop.it
Intertwined relationships carry both benefits and risks.
Bruno Renkin's insight:
Many of the popular digital news and entertainment newcomers like BuzzFeed, Fullscreen and Vice are backed or owned by some of the media dinosaurs they're trying to usurp.
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Angry Birds : le film était en fait une bonne idée

Angry Birds : le film était en fait une bonne idée | Web & Media | Scoop.it
Le pari était risqué, mais Rovio l'a sans doute remporté. En déclinant une énième fois Sa franchise Angry Birds, cette fois avec un film, le studio tentait encore et toujours de capitaliser sur la gloire [...]
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La start-up belge Menu Next Door lève 1,75 million d’euros

La start-up belge Menu Next Door lève 1,75 million d’euros | Web & Media | Scoop.it
Pour un premier tour de table, Menu Next Door a fait fort puisque la plate-forme a réussi à faire entrer dans son capital plusieurs fonds d’investissement étrangers.
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7 things to consider before adopting Docker

7 things to consider before adopting Docker | Web & Media | Scoop.it
Docker has been hailed as a cycle-shrinking, cost-reducing panacea by DevOps, though ROI is far from proven with this nascent technology. So do companies have more than just hype or guesswork to go on?
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Le groupe M6 propose un portail de ventes d’images à destination des professionnels de l’audiovisuel et des médias

Le groupe M6 propose un portail de ventes d’images à destination des professionnels de l’audiovisuel et des médias | Web & Media | Scoop.it
Le groupe M6 lance un service sur-mesure pour les professionnels de l’audiovisuel et des médias avec son portail de ventes d’images. Baptisé M6 Video Bank, il rassemble un catalogue d’archives de 1987 à nos jours de plus de 20 000 heures d’images numérisées et d’une sélection de 10 000 vidéos accessibles en ligne.
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How Facebook Warps Our Worlds

How Facebook Warps Our Worlds | Web & Media | Scoop.it
It’s not about algorithms and invisible sorcery. It’s about instincts much older than that.
Bruno Renkin's insight:
It’s about a tribalism that has existed for as long as humankind has and is now rooted in the fertile soil of the Internet
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Au-delà du code : vers l’âge de l’”intrication”

Au-delà du code : vers l’âge de l’”intrication” | Web & Media | Scoop.it
Empty description
Bruno Renkin's insight:
“Au final, en une expression ultime de notre exubérance des Lumières, nous avons construit des ordinateurs numériques, véritables incarnation des notions de cause et d’effet. Les ordinateurs sont les cathédrales des Lumières, l’expression ultime du contrôle déterministe et logique“. C’est pourtant à ce moment que les prémisses d’un déclin ont commencé à se faire sentir, continue-t-il : “nous avons commencé à construire des systèmes possédant des comportements émergents au-delà de notre propre compréhension, créant la première fissure dans les fondations” (à un commentateur de l’article lui demandant de donner un exemple, Hillis a répondu : “les systèmes d’échanges à haute fréquence sur le marché financier“).
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