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Web & Media
Late last year eBay entered the 2nd screen market. Below is a video demo of their app.
Great concept, but still missing a key component: that's not the same products than on tv but only similaries. Via Edouard De Witte 
Facebook continues to quietly add and tweak features behind-the-scenes, without fanfare or announcements, and the latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage... 
China Telecom has launched a UK mobile service this week, just in time for the upcoming Olympic Games in London, and revealed plans to expand its operations to other key European ...
Inside one of the biggest social TV ad campaigns ever... The Integrated Media partnership with Unilever drives engagement in a new way and puts the power of storytelling in the audience’s hands. The campaign, which was developed internally with Barbara Blangiardi and her Creative Partnerships & Innovation team, creates a cycle where the on-air vignettes drive to the online video, and the user’s choices within the digital story impact the next installment of the on-air spot. It’s a highly compelling way to integrate a brand’s message. Via Gary Hayes
Cloud-based video encoding service Encoding.com has been selected to encode videos across the AOL On Network.
How can marketers develop strategies that take advantage of this “second screen” trend to reach and engage consumers? Here are five steps marketers can take to make the social “second screen” work for them. Via Edouard De Witte 
We spend more and more time on social networks, but sometimes it can feel like work. I mean, scrolling through your news feed isn't work work, but it's not quite as easy as vegging out on your couch and watching TV. 
Maybe it’s just me, but I don’t watch live TV anymore, for the most part. It’s not that I have anything against live TV, although I know plenty of people who do (mostly the commercials, it has to be said), but just that … I want to watch more shows than I have time to each week, so my DVR is constantly full of options, meaning that I can pick and choose what I’m in the mood for, versus whatever happens to be on whenever I find myself with enough time to sit down and turn the television on. Not that that’s the only way I watch shows; thanks to mobile devices and various apps, I can watch entire series without going anywhere near a television (I’ve seen all of the second season of Happy Endings via the ABC app, for example; reading that it’ll now be on opposite New Girl brought a reaction of “Oh, that’s right, it’s actually a television show that’s on on prime time, it’s not just this fun thing I watch on the iPad at weekends” more than anything else). It’s possible that I’m a complete aberration, but I’m not convinced that that’s the case; ABC’s upfront seemed as interested in online clicks and real-time ratings. Via Gary Hayes
Online TV viewing broke new records in France in March 2012 with 261 million programmes watched, contributing to reach a total of 726.4 million videos requested in the first quarter of 2012.
One of the main goals of this research was to understand how to inspire social TV activity among our audiences. 
Around 50,000 viewers used the Shazam App to tag the UK’s first ever Shazam-enabled ads, from Pepsi MAX and Cadbury, during Saturday’s ‘Britain’s Got Talent’ final on ITV1. Despite the fact that Apple’s television is mostly Internet chatter and speculation, nearly half of existing iPhone users would be very or somewhat likely to buy one shortly after its launch, according to a survey of 6,000 consumers by Strategy Analytics. 
Saturday’s final of ‘Britain’s Got Talent’ (BGT), the hit live talent show from ITV, provided a chance to see how social TV is evolving in the UK and two apps provided a glimpse of what synchronized companion screen advertising could mean for television. |
Cela vaut-il la peine, pour un média, de développer son «social reader» (lecteur social en VF), cette application conçue comme un navigateur à l’intérieur-même de Facebook qui propose aux lecteurs des articles du titre en fonction des r ... 
Google today released a new picture of the millions of links it scrubs from its search results in response to requests from Microsoft, movie studios and other content owners.
The Internet has disrupted a great many things, and we’ve seen startups emerge to tear down many sectors. Craigslist, started by one dude, disrupted newspapers. eBay owns Christie’s. Music was killed by, well, it seems like the Internet and poor business models, as opposed to startups per se. But when it comes to TV, it’s just not as simple as all that. 
Journalists, brands and other companies can now tap into the localized community messaging service. 
The rise of Internet-connected smartphones and advances in display-projection technology are accelerating the development of devices that overlay digital images atop a person's view of the physical world. Contrary to most people’s expectations within the broadcasting industry, IT giant Microsoft is actually winning the battle for the TV according to a new report by technology analyst Forrester. 
After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorerto become most popular web browser worldwide. 
BBC has unveiled the new interactive video player it has developed for live coverage of the 2012 London Olympic Games which start in July. 
63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer...
Speaking at an investor event in Boston Wednesday, Netflix CFO David Wells said online viewing of Nickelodeon content probably has very little to do with the double-digit ratings drops on the linear Viacom channel. 
Christian Bombrun at French broadcaster M6 believes that now Microsoft is transforming the game console into a general entertainment hub it will boost connected TV services. Console users are generally web-connected. |
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