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Eye tracking for Usability testing

Eye tracking for Usability testing | web develop | Scoop.it
Eye tracking is used to test the usability of websites, packaging and mobile devices. Results can be displayed as gaze plots, heatmaps...
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eye tracking and websites

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The Psychology of Color in Marketing and Branding | Help Scout

The Psychology of Color in Marketing and Branding | Help Scout | web develop | Scoop.it

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

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psychology of color

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Smart Transitions In User Experience Design | Smashing UX Design

Smart Transitions In User Experience Design | Smashing UX Design | web develop | Scoop.it
This article looks at some examples of interaction design in which smart interaction, defined by subtle animation, gently improves the user experience.
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